First, congratulations to @VirginiaCP and @vanessaquiterio (along with @brunoribeiro and @brunoamaral) for having managed to build this event without any serious experience as conference organizers. Besides their entrepreneurship, the amount of enthusiasm and whuffie built on the web, does make this sort of thing possible. The event was mostly a success, and i do believe that next year we can expect even a better conference.

Next, thanks everyone who appreciated my talk. And since a few of you have been asking for it, i might as well share it right away. So here it is:

The talk will be soon available as an ebook at ToothlessTigerPress.com, with a few more notes and references, so stay tuned. From the great feedback i had, i should consider doing more talks and stand up for the job.

Last, it was a pleasure to meet in person some great minds like @joaopcastro @vmtrigo @rsaraiva @31darmada and @filipecarrera. Shame on me for not networking enough during the coffee break, but drop me a line and I’d gladly connect with you for any questions you might have.

Live long and prosper.

Also of Interest

• The Marines of Guerilla Marketing
• Don’t drink and drive.
• Social Media and Brand Hijacking

Organized by a team of active participants on Portugal’s social web, the event gathers several practitioners sharing their experiences and ideas on a series of short talks about the role of new media, consumer empowerment and new models of publishing. From marketeers, students, journalists, bloggers or just people with passion for the new social web, you’re all invited to register.

I’ll be giving a short talk on UFOs (Unidentified Flashy Objects). If you find the title unusual, then show up and listen the rest of the content.

Speakers also include Ricardo Teixeira, Rodrigo Moita de Deus, Filipe Carrera, Luís Rasquilha, Fernando Batista, Daniel Caeiro, Vasco Trigo, Paulo Querido, and Sérgio Bastos with panels moderated by Rodrigo Saraiva, João Morais and Domingos Pereira.

There’s no excuse of being at work (it’s on a Saturday) or being expensive (ticket at 28€ / 20€ for students). Find all about it at UploadLisboa.com or get the updates at twitter/@UploadLisboa.

P.S.:
Speaking of events, today it’s Ignite Portugal, where Alt.Prt.Sc will be recording a special videocast and my colleague Tiago is giving the Ignite talk “How to manage impossible projects with agility”. See you later.

Also of Interest

• The web without the internet
• Defy Microsoft
• beta testing Joost

Digital Content & New Media

• R/GA’s digital signage project for Club Nokia
  
  
• Yep, iPhone was really huge in 2008. Here’s one app for A4 Driving Challenge (appstore link), developed by Factory Labs.
  
• Another landmark in digital marketing for CP+B, with the Whooper Sacrifice Facebook app.
  
• I’m a sucker for Branded Applications. Here’s ‘Find It‘ developed by Dare Digital for Sony Ericsson, right on time for the next Summer festivals. So, where’s my tent?
  
• A website about design being nominated for a Webby Award on best copy/writing is no small achievement. Design Observer has my vote.
  
• I had to mention an ARG, with a subtle but effective sponsoring by McDonalds of ‘The Lost Ring‘, developed by AKQA.
  
• The Best Job In The World. This one’s a winner. By CumminsNitro Brisbane for Tourism Queensland.
  

INTERACTIVE ADVERTISING

• Agency.com’s interactive video ad for Nike
  
  
• TBWA’s famous Get A Mac synced banner
  
  
• To balance the previous nomination, here’s a load of them for Microsoft, by FirstBorn:
  
  
• Shake-up Wario Land, by Goodby+Fi
  
  
• Pepsi’s open letter to Obama, with direct webcam recording. Created by R/GA.
  
• EepyBird (from DietCoke+Mentos fame) Sticky Notes experiments
  

Websites

• Nvidia’s Speak Visual, by Cutwater (and production by Odopod)
  
• Previously featured here, MrStrings, by Fallon London
  .
• In An Absolut World, by the Swedish crew of Great Works.
  
• Axe Chocoman Hunter, by Bascule Inc japan, specially the integration with QR codes.
  
• More goodness from Japan, by Uniqlo and Dentsu
  
• Also featured here, The Unloader by Nokia, created by FarFar
  
• Hotel 626 for Doritos by Goodby, Silverstein & Partners
  
• Another one from Goodby, this time for Sprint with the Plug into Now widget
  
• Beautiful illustration, also featured here: Hello Sour Sally, developer by Kinetic.
  
• Even more dreamlike than the previous one is Coraline, by W+K .
  
• A fresh one for me, with the corporate presence of Lumina Communications created by Kilo Studio. Love the sound design.
  
• The unavoidable Coca -Cola Happiness Factory, by Sapient
  
• Another one you can’t escape from: NIKEiD, developed by R/GA. It’s about time we start seeing more engaging e-commerce sites.
  
• An old one from the old master (in Internet years) Yugop, Design and the Elastic Mind at MoMa.
  
• A treat for photographers: Boston.com’s Big Picture. Have a look.
  
  
• Syrup built a great community resource at SavvyAuntie.com.
  
• From the auntie tribe to the Urban Daddy. Wishing there was such a classy site for Lisbon
  
• It’s impressive how NASA managed to reinvent their web presence. Managing the transition of huge amount of content while embracing new tools is no small feat.
  
• I wonder if Obama has one more win this year, with SyrupNYC’s work for Hope. Act. Change.
  
• Had to mention one great self-promotional website from the mad minds of Gringo, with Andre and crew swearing practice. Legau p’ra cara***.
  
• One more self-promotional portfolio worth of notice is Whitevoid, with their innovative navigation
  
  
• ‘The Girl Effect‘ was highighted at Osocio.org, a work for the Nike Foundation created by Wieden+Kennedy. As a plus, it’s also one of the best examples of Progressive Enhancement in Flash that i know of.
  

Online Video & Games

• Lovely online strategy game for GreenPeace Brazil, by AlmapBBDO
  
• Content is always the Burger King. With Seth MacFarlane’s YouTube channel. By Crispin.
  
• PangeaDay, a TED prize initiative, used the power of film to share by millions of people our common humanity.
  
• The always inspiring video ‘Fifty People, One Question‘
  
• Even with its ups and downs last year, it’s still my favorite videocast: EpicFu with Zadi Diaz.
  
• Props to Donnie with ‘You Sujk at Photoshop‘. Tutorials can be fun.
  
• As for viral, being a proud web dude, my vote is destined to ‘The Website Is Down‘. I’m sorry, what?
  
• Last one, with a shameless plug for LoweDraftfcb’s Amsterdam nomination with Upload Cinema that i mentioned here a few days ago. I knew it was that good.
  

There. This should keep you busy for a few hours. Enjoy and don’t forget to vote on the Webby Awards.

Related Articles

• Cannes Lions have left this building
• Shameless PromoTion: Sapo Pond
• Osocio.org: Awards don’t feed the Hungry

Following yesterday’s news, i’m sharing a collaboration between blog network Prt.Sc and OFFF, that are inviting all portuguese bloggers to OFFF Screen Challenge and win a chance to be at this renowned festival of post-digital culture, taking place in Lisbon, from 7th to 9th May 2009.

*Disclaimer: As an executive member of Prt.sc, I’ll be judging the entries. That leaves all other portuguese bloggers more chances to win the 3day ticket and show your project at the venue.

The Challenge

OFFF and Prt.sc are showcasing the best of portuguese digital culture: from the garage hack to your web project, OFFF Screen is giving the chance for those using social media to showcase their projects to a wider and interested audience.

The submitted projects are preferably within the broader Catalogue theme “THIS ISN’T FLYING, THIS IS FALLING WITH STYLE · FAIL GRACEFULLY @ OFFF”.  Unleash your creativity, don’t be afraid to fail.

How to apply

Each application must be submitted by a member of  the project that has been writing for a blog at least since December 2008.

Each blog must write at least 3 posts until the 1st of May, related to the project or OFFF Festival, and tagged with  offf and prt.sc. On this date, judges by the OFFF and Prt.sc team will select the 3 best projects. These will be awarded with a 3 day ticket and the chance to present the project on the venue.

Submissions should be sent to offf@prt.sc, with project description, name and contacts, and a permalink to the post announcing the challenge entry.

All posts related to the challenge will be agregated at offf.prt.sc. For further info, contact offf@prt.sc.

Related Articles

• OFFF minus 2 months
• The Digital Hitchicker’s Guide to OFFF 2009
• OFFF 2009

Missing the OFFF Festival posts lately?  It’s time with some fresh OFFF news, then:

• Amit Pitaru and James Paterson are in. Some experimental trippin’ expected.
• If there was an A-list for digital creators, if would probably be at OFFF: Paula Scher, U.V.A (United Visual Artists), Robert L. Peters, Chris Milk, Grey London, Stefan Sagmeister, Digital Kitchen, PES, Joshua Davis, Hillman Curtis, Neville Brody, Eva Vermandel, Kyle Cooper, etc, etc,
• Loopita rolls a customized venue for Raster-Noton, the german experimental music label.
• Nerdference panel is premiering, with a lot of D.I.Y. technologies, from open software and hardware, control surfaces, Arduino, tangible interfaces, the works. It’s evolution baby.

So, what’s your excuse to haven’t yet booked your flight to sunny (beach is within walk distance) Lisbon?

P.S.: There’s a open slot for sponsors, a great chance for companies working in creative business to be amongst a creative crowd of +3k and showcase your services.

Related Articles

• The Digital Hitchicker’s Guide to OFFF 2009
• OFFF Screen Challenge
• OFFF 2009

I’m not really a full scale programmer, but having worked over 7 years with Flash, and being recently seduced by the advantages of web standards, the best i could remember for my session was the subject of Progressive Enhancement, or how to present  rich media experiences while delivering alternate content.

Here’s the meetup info:

RIAPT AUG

I’ll try not to be too technical, so if you’re interested in the subject, please drop by (signup required) . If not, i’ll post the the presentations slides here.

Related Articles

• Augmented Marketing: 10 ideas beyond reality
• The Rotten Fruit Tardis
• IProphesy Online

Kyle Cooper, UVA (United Visual Artists), Multitouch Barcelona, Stefan Sagmeister, Paula Scher (Pentagram), Renascent, James Paterson (Presstube), Digital Kitchen, Joshua Davis, Karsten Schmidt (Toxi & PostSpectacular), Universal Everything, Aaron Koblin, Hillman Curtis, Si Scott Studio, Chris Milk, Kozyndan, Jason Bruges Studio, Ivan Franco, Neubau Berlin, This Is Pacifica, Alva, R2, Musa Worklab, Robert L. Peters, Suprb and Eva Vermandel are lined up for Roots with more to come the next few months.

The new venue is really close to the beach and will offer better conditions, with lots of space for artists who want to show their work at the catalogue. The Swedish digital media school, Hyperisland will be around (though not as part of their World Tour) for a special workshop and a 2 hours lecture.

Personally, it will be the chance to finally meet the men who inspired me to work in interactive, Mr. Hillman “MTIV (Making the Invisible Visible)” Curtis. Almost 10 years since his first Shockwave Flash animation for Macromedia, it will be a great year to discuss the state of digital creativity with him and the other great speakers.

Photo by sushi-sunday under a CC license

Starting next January, i’ll be posting profiles on the artists and projects, with a few selected interviews so you can get a feel of what to expect at the festival and help you to choose which talks to attend.

Grab your tickets before they’re gone and visit Portugal next year. Besides the great weather and delicious food, we’ll also have a wicked digital culture festival.

Related Articles

• The Digital Hitchicker’s Guide to OFFF 2009
• OFFF minus 2 months
• OFFF Lisbon 2008, day 3

Photo credits: Russell Davies

At the end, i realized that most of the things that were presented have been around for as much as the CCP has existed. As i shared with Russell, a substantial part of the future of advertising has been written 10 years ago, on the remarkable Cluetrain Manifesto.

For instance, on the four main topics discussed:

1. Blurry How media and creativity are no longer clearly defined
   Thesis #6, 19 and 39, are some examples of this blurriness. 11, 31 and 93 would fit also.

   The Internet is enabling conversations among human beings that were simply not possible in the era of mass media.
   
   People in networked markets have figured out that they get far better information and support from one another than from vendors. So much for corporate rhetoric about adding value to commoditized products.
   
   Companies must ask themselves where their corporate cultures end.

2. Interesting (on creating engaging experiences)
   This one’s easy: 75.
   
   If you want us to talk to you, tell us something. Make it something interesting for a change.
3. Useful (being useful to people and providing branded utilities)
   Next one, #76:
   
   We’ve got some ideas for you too: some new tools we need, some better service. Stuff we’d be willing to pay for. Got a minute?
   
   or on a more lighter tone, #22:
   
   Getting a sense of humor does not mean putting some jokes on the corporate web site. Rather, it requires big values, a little humility, straight talk, and a genuine point of view.
4. Always in Beta (and how software ethos is reinventing marketing and creativity)
   Starting with #17 and ending with thesis #84:
   
   Companies that assume online markets are the same markets that used to watch their ads on television are kidding themselves.
   
   We know some people from your company. They’re pretty cool online. Do you have any more like that you’re hiding? Can they come out and play?

What really puzzles me is how 10 years have passed but companies still don’t get it? More worrisome, is that by looking at the audience of young creatives in the room, it really scared me that most of these folks aren’t immersed on the tools and new kind of dialog that will be their job for the next decade.

Let’s hope CCP and other industry groups have the courage to question traditional media and embrace networked markets and conversations. Once this happens, i’ll subscribe to their membership.

Related Articles

• Five Rules to create great presentations
• How LEGO caught the cluetrain

• 
  After a fast and furious brainstorm yesterday on Twitter, here’s the full list of The 10 Social Media Commandments:
  1. Thou shall not publish partial RSS feeds.
  2. Don’t follow anyone, before starting to follow Scoble
  3. You shall not use n00bie aliases like pawn3d_1982
  4. Remember to renew your domain every year
  5. For six days you shall read your feeds and remember the Sabbath for Facebook
  6. You shall not make Twitter an idol for there is still IM and email.
  7. You shall not steal. Use creative-commons instead.
  8. Honor your reader comments, but feel free to ignore the trolls.
  9. You shall not covet a Page Rank 9
  10. I am Google, your Lord …
• I’m finally attending a Sigur Ros concert tonight. For those who couldn’t make it, enjoy their MoMa concert video.
  
• As promised on my latest Alt.Prt.sc videocast (portuguese only), here’s the link to podcast #5 of The Age Of Conversation, where i team with Efrain, Ernie, Mark, Mike, Cam and Angela, trying to sound interesting with sayings like:
  

  We have to realize that most of the jobs that will be here in ten years haven’t been invented. So it’s hard to set up a curriculum for these new kind of creatives.

  Great work on the podcast, Jay.
  RSS readers have to visit the site to listen the audio

Have a great Tuesday.

Related Articles

• Social Media and Brand Hijacking
• The Fourth
• Waterlife, the online documentary