Chapters include topics like Conversational branding, Influence, Getting to work, Corporate conversations, Measurement, In the boardroom, Innovation and execution, Pitching social media and Identities (the topic I wrote a short essay for).

With cover illustration by Chris Wilson and our new publisher Channel V Books (from co-authors Gretel Going & Kate Fleming), i’m counting on you to order a copy once it’s released, specially considering the sales profits are donated to the Make-A-Wish Foundation.

Get to know the rest of the authors or follow the Twitter AOC3 list created by  Steve Ponder:

• Adam Joseph
• Priyanka Sachar
• Mark Earls
• Cory Coley-Christakos
• Stefan Erschwendner
• Paul Hebert
• Jeff De Cagna
• Thomas Clifford
• Phil Gerbyshak
• Jon Burg
• Toby Bloomberg
• Shambhu Neil Vineberg
• Joseph Jaffe
• Uwe Hook
• Steve Roesler
• Michael E. Rubin
• anibal casso
• Steve Woodruff
• Steve Sponder
• Becky Carroll
• Tim Tyler
• Chris Wilson
• Beth Harte
• Tinu Abayomi-Paul
• Dan Schawbel
• Carol Bodensteiner
• Trey Pennington
• David Weinfeld
• Dan Sitter
• Vanessa DiMauro
• Ed Brenegar
• David Zinger
• Brett T. T. Macfarlane
• Efrain Mendicuti
• Deb Brown
• Brian Reich
• Gaurav Mishra
• Dennis Deery
• C.B. Whittemore
• Gordon Whitehead
• Heather Rast
• Cam Beck
• Hajj E. Flemings
• Joan Endicott
• Cathryn Hrudicka
• Jeroen Verkroost
• Karen D. Swim
• Christopher Morris
• Joe Pulizzi
• Leah Otto
• Corentin Monot
• Karalee Evans
• Leigh Durst
• David Berkowitz
• Kevin Jessop
• Lesley Lambert
• Duane Brown
• Peter Korchnak
• Mark Price
• Dustin Jacobsen
• Piet Wulleman
• Mike Maddaloni
• Ernie Mosteller
• Scott Townsend
• Nick Burcher
• Frank Stiefler
• Steve Olenski
• Rich Nadworny
• John Rosen
• Tim Jackson
• Suzanne Hull
• Len Kendall
• Amber Naslund
• Wayne Buckhanan
• Mark McGuinness
• Caroline Melberg
• Andy Drish
• Oleksandr Skorokhod
• Claire Grinton
• Angela Maiers
• Paul Williams
• Gary Cohen
• Armando Alves
• Sam Ismail
• Gautam Ramdurai
• B.J. Smith
• Tamera Kremer
• Eaon Pritchard
• Brendan Tripp
• Adelino de Almeida
• Jacob Morgan
• Casey Hibbard
• Andy Hunter
• Julian Cole
• Debra Helwig
• Anjali Ramachandran
• Jye Smith
• Drew McLellan
• Craig Wilson
• Karin Hermans
• Emily Reed
• David Petherick
• Katie Harris
• Gavin Heaton
• Dennis Price
• Mark Levy
• George Jenkins
• Doug Mitchell
• Mark W. Schaefer
• Helge Tenno
• Douglas Hanna
• Marshall Sponder
• James Stevens
• Ian Lurie
• Ryan Hanser
• Jenny Meade
• Jeff Larche
• Sacha Tueni and Katherine Maher
• David Svet
• Jessica Hagy
• Simon Payn
• Joanne Austin-Olsen
• Mark Avnet
• Stanley Johnson
• Marilyn Pratt
• Mark Hancock
• Steve Kellogg
• Michelle Beckham-Corbin
• Michelle Chmielewski
• Amy Mengel
• Veronique Rabuteau
• Peter Komendowski
• Andrea Vascellari
• Timothy L Johnson
• Phil Osborne
• Beth Wampler
• Amy Jussel
• Rick Liebling
• Eric Brody
• Arun Rajagopal
• Dr Letitia Wright
• Hugh de Winton
• David Koopmans
• Aki Spicer
• Jeff Wallace
• Don Frederiksen
• Charles Sipe
• Katie McIntyre
• James G Lindberg & Sandra Renshaw
• David Reich
• Lynae Johnson
• Jasmin Tragas
• Deborah Chaddock Brown
• Mike O’Toole
• Jeanne Dininni
• Iqbal Mohammed
• Morriss M. Partee
• Katie Chatfield
• Jeff Cutler
• Pete Jones
• Riku Vassinen
• Jeff Garrison
• Kevin Dugan
• Tiphereth Gloria
• Mike Sansone
• Lori Magno
• Valerie Simon
• Nettie Hartsock
• Mark Goren
• Peter Salvitti

Can’t wait to read the great thinking from the “fellowship” !

Disclaimer: I work for Fullsix, the interactive agency responsible for the online campaign.The opinions expressed here represent my own and not those of my employer or Super Bock.

Registrations are still open until the next 23rd February for Portuguese blogs, with the voting taking place afterward until March 24th. Popular vote will elect the top 5 for each category, and the jury will select a category winner and a Super Blog (with a €1500 prize). Special categories include Best Microblog, Blog Angola (for blogs about or written by Angolans), Best Design and Best New Blog.

On the Awards website you can find more about the 14 categories, how to submit your blog and discover hundreds of blogs submitted since the competition started 2 months ago. There’s also the Awards blog, with lots of tips and tricks about blogging, the competition and other useful info.

This year’s edition has Maria Joăo Nogueira, Pedro Rolo Duarte, Fernando Alvim and Alberta Marques Fernandes judging the finalists, elected by popular vote.

You still have a few days left to register your blog, with a few more chances for the following categories: Angola, Science, Corporate, Politics & Economy, Social Causes and Microblogging (there’s lot’s of good tweeple and tumblers out there).

As a sizeable chunk of this blog’s audience is from Portugal, thought this might be of interest. If you’re not keen on registering, any feedback is appreciated to improve one of the few initiatives that recognize bloggers in Portugal. Either that, or we can just have a chilled Super Bock the next time we meet.

It’s right above my tweets, one of the best places i could get, as readers are the main reason that push me to find fresh inspirations. So, again, thanks for all your attention and let’s connect.

Book cover by David Armano

I am fortunate of being part of this conversation as a co-author, doing my best to promote this initiative (expect a podcast next week), as proceeds of the book, available in hardcover, softcover an a downloadable e-book, will be donated to Variety, the international children’s charity.

Each author contributed with one essay, with mine entitled “A new brand of creative: Things fall apart”. To know more about AOC2, you can check out the site at The Age Of Conversation.

If you appreciate my writings or any of the other authors, you can buy AOC2 at Lulu.com.

While i try to keep this blog mostly personal, it’s great to know that DraftFCB launched a corporate blog (i knew about it a few weeks ago, but now it’s official). On a effort to remain impartial as a blogger, my main critic goes to their decision of not choosing a true blogging platform. These days, any teenager knows how to setup WordPress.

If you’re interested in our thoughts, insights and opinions about the ad industry, give it a push and subscribe to the RSS feed.

Ok, it’s not actually a nerd, but rather N.E.R.D. (standing for No One Ever Really Dies), headed by the small genius Pharrell Williams. He and his team release this June the 10th their new album “Seeing Sounds“, on what promises to be a summer hit. Have yourself some voyeuristic sexy footage for the advance track Everyone Nose … All The Girls Standing In Line For The Bathroom:

So, anyway, they’ve put up the really lascivious promo site Everyone Nose. Lots of booze, hot women and the advance track playing on the background .
On a great partnership with a blog, they plugged in Last Night’s Party and rolled their own party gallery. Or so they thought, since with great fame comes great responsability and (probably) people asked to remove their pictures (altough i still managed to see quite a few).

I guess the Internet is a different party.

The thing gets really nasty, so get your camera ready and help Gringo to grow their vocabulary. If you understand Portuguese, they also have a blog, with some interesting behind-the-scenes stories.

They really get their audience, not being afraid to push the language, even on a semi-corporate website (they were probably expecting some nsfw uses of the video experience). And most important of all is their overall message: it’s ok to fail.

The Internet is now offering a new stage for audio experiences, and following the previous post on Arcade Fire’s music video, we now have the latest work from Fantasy Interactive: Porsche Bloodlines, a countdown site for the new Cayenne GTS.

The site is largely based on the concept of the commercial (click video above to play), highlighting the remarkable sounds produced by the historic Porsche models. The 3 week project developed in Flash, has also inner sections including downloads, wallpapers an a audio challenge.

Enjoy the site. With headphones, please.

It’s been a hell of a ride since September 2006, talking to readers, deleting more than 30000 spam comments, digging some breaking news, becoming a screener, being listed at AdAge150, guest blogging, and the hardest part, writing regular content.

Thanks.