While i try to keep this blog mostly personal, it’s great to know that DraftFCB launched a corporate blog (i knew about it a few weeks ago, but now it’s official). On a effort to remain impartial as a blogger, my main critic goes to their decision of not choosing a true blogging platform. These days, any teenager knows how to setup WordPress.

If you’re interested in our thoughts, insights and opinions about the ad industry, give it a push and subscribe to the RSS feed.

Last year i spent my reasonable share of time showcasing Papervision. Unfortunately, no suitable project or briefing came that was adequate to apply the framework. As you shouldn’t t use a new technology just because it’s there, the right amount of relevance to use Papervision came with a campaign for Matiz Tattoo.

The main objective was to showcase a catalog of vehicles, with 15 available patterns. With few resources available, the idea came: what if we used Papervision3D and allowed users to customize their own model online?

So, there you have it, my perfect excuse to use the Flash 3d framework on a online campaign (in Portuguese only):

Have fun and create your own Tattoo (Cria a tua Tatoo).

URL: http://www.chevrolettattoo.com/
Client: Chevrolet Portugal (GM)
Agency: Draftfcb Portugal
Interactive Team: Armando Alves, Bruno Duarte, Hugo Cervantes and Luis Castro.

Stone Fire

Stone Wheel

From the Neanderthal pals at Hamburg.

If you’re portuguese, we’re also having some serious fun at our offices

I’m happy to announce Sporting’s GameBox campaign as the winner of the cyber/viral category at Méribel Ad Festival.

DraftFCB Portugal also won the Outdoor/Ambient category with the Taxi campaign for Antral.

For the past 6 years the Festival promotes European advertising creativity, closing the creative year with a glimpse on the broad tendencies for the coming year. The “Cristal” main and sole award is judged by a mixed international jury made up of agencies and clients.

What a nice Xmas present .

P.S.: Speaking on awards, I “almost” won the best advertising and Internet blog in Portugal. As co-worker Marcos said, maybe i should post more nude pictures next year.

I’m in New York for the next 3 weeks, working at the DRAFTFCB NY office.
For those few 1.68% new yorkers that visit my site, maybe we can get in touch and share some “inspirations”.
For regular readers, i’m not sure how often i will be posting, but you should expect some NY related stuff.

http://www.youtube.com/watch?v=3aA-RD-UFL4&v3

Concept board

Bring it home, Luis !

So, without further delay, here are their entries:

Press (Honorable Mention, Awarded):

“Economy”

Click to view larger image
“Fighting climate changes helps to protect your business”
“Invest in your environment”

Cyber (Honorable Mention):

“Coin”

“If you don’t invest enough on environment”
“You’ll have a different cost later.”

After giving a hand at previous Cyber winners such as Leonardo and Claudio, or Tiago and Carlos, this year i was quite proud for these brillliant folks having earned 2 honorable mentions, and being selected to compete at Cannes. Oh, did i mention that we won Cannes Young Creatives award in 2004?

To remember the fact that a great number of car accident victims aren’t always inside the vehicle, the white stripes of a zebra crossing at Restauradores, Lisbon, were replaced by a painted list of dead pedestrians.

Link to Youtube: http://www.youtube.com/watch?v=CObdVHW9j48

Credits:
Client: ACAM
Agency: Draft FCB Lisbon (Portugal)
Creative Directors: Luís Silva Dias, Duarte Pinheiro de Melo
Art Director: Hélder Romão
Copywriter: Filipe Graça

Ok, 2 posts in a row about DraftFCB is getting a bit self promotional. But this a funny take on the real Second Life, by the Paris offices.

I actually thought about building our own offices (with a little help from friend Nuno), but as we didn’t had the time and people to engage in actual conversations (too busy doing real work), the idea was abandoned. Maybe next time.