Reach and Frequency
Posted in Advertising, Fun, Video on December 6, 2006[youtube]XGnYskaFn5A[/youtube]
Advertising just got harder!
[youtube]XGnYskaFn5A[/youtube]
Advertising just got harder!
Pedro Bidarra, Creative Director from BBDO Portugal is well know for being a blood-minded type of person. But i guess this time he’s way over his marks.
[youtube]3GxfBwVxXa0[/youtube]
Download MPEG as Zip file
(FYI, i post-edited the subtitles)
This video might have something to do with recruitment or to showcase the viral competences of the agency. Anyway, it’s funny to see the enormous ego of a Creative Director end like this.
When online videos have an outrageous factor, some sex or something to schock, they usually turn viral. That’s what happened to these commercials from Koolanoo.com - a jewish !! social network.
1) Bikini Girl
[googlevideo]-5540975203135878088[/googlevideo]
2) James Bond
[googlevideo]4268837757071002482[/googlevideo]
The Swedish have done it again. Farfar has put online an entertaining website for BrioNetwork and it’s network toys, that are as fun (or more) as the playmobil toys.
Cool animations and online games are present throughout the website, with well done sound and motion design. You have a viral element there with a send-a-friend feature.

If I was a child, I’d want one of those toys for Christmas. What the hell, I do want a Network Toy 1.0!
I can’t remember how i found Borat’s address at MySpace, but it’s so web 1.0 that it must be from Kazakhstan.
Great promo for the new film and the right way to do advertising in social networks, through recommendation and a pimped up profile.
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