EDIT (11/06/08): Celso is pushing the idea further, and created the Moo Crowdsourcing Flickr Pool. Join in and submit up to 7 selected works.
I also got in touch with the Moo staff, to see if they extend this idea. Thanks everyone. I will be delighted to feature your works on my Moo cards, with a great story to tell.
Are you an gifted illustrator? A sharp eye photographer ? A kick-ass graphic designer ?
Then leave a comment with your URL , send me an email or post to the Flickr Pool.
I’m ordering some Moo Minicards and would love to promote your great work.
This post will be updated with the selected sets and URLs. It’s also a great chance to find out the extraordinary talent of some of my readers and/or their friends. Thanks.
Example: submit to the Flickr group or comment with the address to your Behance portfolio page, as long as your Creative Commons license allows it.
For the past 6 years the Festival promotes European advertising creativity, closing the creative year with a glimpse on the broad tendencies for the coming year. The “Cristal” main and sole award is judged by a mixed international jury made up of agencies and clients.
What a nice Xmas present .
P.S.: Speaking on awards, I “almost” won the best advertising and Internet blog in Portugal. As co-worker Marcos said, maybe i should post more nude pictures next year.
Great advertising is back, with the cream of the crop of social advertising, on a fantastic relaunch by Marc van Gurp and his new team (where i’m now proudly included).
Osocio features a new branding and a complete redesign, with several additions such as NGO’s profiles, latest news and agenda or a dictionary on social advertising terms, wraps the previous outstanding content, with advertising that inspires us all.
Whenever you find a great campaign, contact me or post a link to my del.icio.us (for:thedlab) so we could keep Outlust the best website on social advertising (not the Zuckerberg kind). Or join us on Twitter or at Facebook groups Social Advertising and Osocio.
So here’s what Osocio is all about:
Osocio is dedicated to social advertising and non-profit campaigns. Its the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
Despite there being hundreds of other ad blogs on the web, Houtlust stood out by focusing exclusively on social advertising. Unlike commercial advertising, which only attempts to influence purchase decisions, non-profit ads seeks to connect us with other human beings. Social advertising has an uncanny power to make us stop, think and then take action to help a person, or a group of people, who we dont even know, who might be from a foreign culture, living thousands of miles away. And for that reason we celebrate these ads, study them and discuss them at length. We hope you will too.
Created by Marc van Gurp in October 2005, Houtlust began as a personal collection of non-profit ads. Originally the site was only written in Dutch, with no thoughts of a wider audience. But the demand for an English version quickly grew. The tiny niche blog got bigger and bigger. And it wasnt long before Houtlust became known as the authoritative reference of non-profit advertising for the ad industry and socially minded people everywhere.
In the spring of 2007 discussions started on how to take Houtlust to the next level. Interactive agency Onstuimig and branding agency Alef de Jong were quick to volunteer their services to help with the re-brand and re-launch of new website. The result of this cooperation is where you are now: Osocio.
Osocio is more then a blog. Its a complete resource for all things in the world of non-profit and social messaging. Its a platform for global and local social issues, both large and small. Its a community of social thinkers and marketing do-gooders.
While Houtlust was curated by one person (Marc van Gurp), Osocio has several contributors, each of whom are specialists in a specific field of the diverse non-profit sector. We are glad to welcome these experts to the Osocio team (see below).
Of course, we have our own ideas on how to make the world a better place. However, Osocio promises to never push any political agenda of its own. The campaigns we publish in no way directly express our personal stance on a specific issue. Our focus is solely on the communication of social messages.
If you feel you can collaborate in any shape or form, please contact us. Were always keen on new social campaigns. So please send us the non-profit marketing youve been working on, or the work of your agency, along with news, links or tips.
It’s always special when we write about someone whose work we deeply admire, and more important, a true friend. I’ve promised that i would feature his work when he posted some new videos, and now it’s the time. Sorry for those who don’t understand a word of Portuguese spoken on the video below, but this one is really special.
Claudio Jordão is a talented CG Artist and Motion Designer from Algarve, Portugal that worked with me for the past 3 years and has now opened his own studio Kotolab, together with Nelson Martins. One of the main reasons to go solo was his new animation project “Conto do Vento” (Tale By The Wind).
The whole story builds upon the concept of setting the wind as narrator, an idea that has been evolving since February. The companion blog (in Portuguese), documents the whole creative process, with concept boards, script descriptions, illustrations and entertaining videos.
From what Claudio has told me, this promises to be his most solid short animation, keeping the high standards of his previous work “Esperansia”, that you can watch at his personal website claudiojordao.com.
I’m really curious to find out more about Conto do Vento, so keep those blog posts coming. And again, it’s an honor to have you as a friend.
Our project “Sapo Boa Vida” (Sapo Good Life) was a winner in the Mashup category, an idea of social recommendation based on geo data and Sapo webservices.
This is the first post on my brand new Macbook. I’m still loading this beauty with apps, so if you have suggestions, feel free to drop a list of your favourite application, tips and tricks in the comments.
With this laptop i’m currently switching between Ubuntu (home desktop), Windows XP (office) and OsX (home).
Next step: install Windows Vista. Ok, just kidding
Lynette Webb has just released her “Interesting Snippets” book, available for sale at lulu.com, with part of the profits donated to the Battery Hen Welfare Trust, a UK charity organization.
For those who don’t know Lynette, she has a fantastic flickr set, with slides describing the changes in online and media. She works for Isobar and is a guest author at Future Lab.
Besides being self published, the wonderful thing about this book is that photos are all from flickr users thanks to a creative commons license, with Lynette carefully selecting quotes for the captions on each slide. I often use some of her slides for presentations and even have been inspired to create some of my own, so it’s wonderful she has pulled this digital resource out of the web into paper.
I’m in New York for the next 3 weeks, working at the DRAFTFCB NY office.
For those few 1.68% new yorkers that visit my site, maybe we can get in touch and share some “inspirations”.
For regular readers, i’m not sure how often i will be posting, but you should expect some NY related stuff.
Besides being a rising star that luckily will be traded with profit in 2-3 years, he’s also a cashcow in merchandising, with his Benfica jersey representing good sales in the States (he’s captain of US National Team).
Last year Kikin fonseca was the cover for Fifa07 Soccer game, and this year another high profile american player is signing. For a global brand such as Benfica, it’s a great move, and if football (soccer) reaches more audience/viewers in the US in the next years, it will be nice to know that my club has built such a big brand awareness.
Actually, this post might not be totally off-topic since Freddy is kind of an Internet phenomenon, with his YouTube videos with more than half-million views and having his own website.
I don’t know if it was the above video that convinced the team to sign him off, but it surely had importance.
Which brings me to some final questions: how do scouts and sports teams use the Internet? Could YouTube replace global scouts? Should player agents invest heavily on Internet PR?
If you have interesting thoughts or examples regarding the use of Internet on sports PR, please drop a line in the comments.
Congratulations to friends/co-workers André Breda and Filipe Graça for being selected to represent Portugal at this year edition of Young Creatives competion at Cannes Lions.
So, without further delay, here are their entries:
Press (Honorable Mention, Awarded):
“Economy”
Click to view larger image
“Fighting climate changes helps to protect your business”
“Invest in your environment”
Cyber (Honorable Mention):
“Coin”
“If you don’t invest enough on environment”
“You’ll have a different cost later.”
After giving a hand at previous Cyber winners such as Leonardo and Claudio, or Tiago and Carlos, this year i was quite proud for these brillliant folks having earned 2 honorable mentions, and being selected to compete at Cannes. Oh, did i mention that we won Cannes Young Creatives award in 2004?
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