With Facebook reaching over 3 million users in Portugal, it’s increasingly important to understand how users perceive brands on Facebook. Research company Netsonda has just released their 2nd study Face to Facebook, with some new data regarding portuguese users:
More than half (58%) of users “liked” brand pages to receive regular updates;
Over 2/3 of users visit liked brand pages;
91% of users trust brand pages they “Like”;
78% of users visit Facebook at least once a day;
58,2% of users spend more than 1h per day on Facebook.
Worthy of notice, the fact that non-profits are amongst the favorites, with brand or product pages attracting 55% of users (a considerable increase from 37% back in June).
I’m honored of being invited by the organizers at Upload Lisboa Pro to moderate the afternoon talks, with talks by Maria João Nogueira, Carlos Merigo, Alexandre Maron and Ricardo Clemente, on what is building up to be a great conversation around communities and new media.
If you haven’t booked your tickets, the clock is ticking and this is probably the best chance to find such a good panel in Portugal for the upcoming months. Not enough? Well, if you show up and ask a question to speakers, i’ll do a guest post for your blog
Or you can just drop a question in the comments, and i’ll nag the hell out of the speakers with your puzzles.
Just a quick note for Portuguese readers who might be interested on learning a bit more about new media:
Next November i’ll be teaching a module on Marketing and Strategy, as part of the curriculum at the New Media course available at Restart this year (Nov 10 -Jul 11). Registration is still open, so you still have a chance to learn from strategy to creation, transmedia to emerging technologies by a group of seasoned digital professionals.
It’s hard to get up to date education on such dynamic subjects, but the industry depends on these brave new media schools to improve the quality of interactive professionals, and as consequence, the work produced. The course materials won’t be available here, but i’ll post any interesting thoughts worth discussing.
On my way to work each morning, i drive by an artificial geyser installed on the seashore near Oeiras. Just watch the tilt-shift video below to check the sparkling ideia by the folks at Black Milk Media:
The geyser at Paço de Arcos was transformed into an installation in the shape of a bottle of Schweppes. Black Milk Media was the media agency responsible for activating this project that not only will advertise the brand Schweppes but will allow for maintenance and cleanup of the geyser for 12 months, in partnership with Câmara Municipal de Oeiras and Parish of Paço de Arcos. This process took about 10 hours and envolved a transport truck and a helicopter to move the installation of 500 kilos.
We’re almost there: the 2010 Do It Yourself SHiFT conference is starting this week. The next 16th and 17h at Teatro Aberto, Lisbon, we meet again to discuss and share Social and Human Ideas For Technology, after the 2 previous successful editions.
Tinkerers, thinkers, hackers, technologists or curious people by nature can find something of their interest on the several talks and workshops. Here’s a preview:
The 2 day event is more than a tech conference: it’s about how technology can be used to be achieve a positive change in society. The casual setting is a great chance to meet other people and learn about new things. Better yet, not only learn, but Do It Yourself.
Come and meet us in Lisbon next Friday an Saturday, as tickets are still available !
Disclaimer: i’m a symbolic last minute helper of the fantastic team organizing the event.
Two years ago, the main portuguese brewery Super Bock created the main blog award event in Portugal, with over 2000 blogs competing to be elected Super Blog. In 2009, we have the 2nd edition with a few improvements, and a chance to see how Portugal’s blogosphere survived the pressure of social networks and microblogging.
Disclaimer: I work for Fullsix, the interactive agency responsible for the online campaign.The opinions expressed here represent my own and not those of my employer or Super Bock.
Registrations are still open until the next 23rd February for Portuguese blogs, with the voting taking place afterward until March 24th. Popular vote will elect the top 5 for each category, and the jury will select a category winner and a Super Blog (with a 1500 prize). Special categories include Best Microblog, Blog Angola (for blogs about or written by Angolans), Best Design and Best New Blog.
On the Awards website you can find more about the 14 categories, how to submit your blog and discover hundreds of blogs submitted since the competition started 2 months ago. There’s also the Awards blog, with lots of tips and tricks about blogging, the competition and other useful info.
You still have a few days left to register your blog, with a few more chances for the following categories: Angola, Science, Corporate, Politics & Economy, Social Causes and Microblogging (there’s lot’s of good tweeple and tumblers out there).
As a sizeable chunk of this blog’s audience is from Portugal, thought this might be of interest. If you’re not keen on registering, any feedback is appreciated to improve one of the few initiatives that recognize bloggers in Portugal. Either that, or we can just have a chilled Super Bock the next time we meet.
Adverblog and Bannerblog have already started collecting Christmas cards, and i’m giving them a help with 2 new Christmas themed websites, were yours truly was involved.
First, the disclaimer: LG and CTT are Fullsix Portugal clients. But i really feel you’ll appreciate these projects.
In most countries, Santa Claus is depicted with a beard, which in Portuguese translates to “barba”. LG Electronics and MediaMarket (an electronics store) took the term literally and gave a chance for everyone to ask the bearded man their gifts for this season. But a humourous twist: the bearded men is actually named “Barbas” and is one of the most popular Benfica supporters, the football club with most fans in our country.
At PedeAoBarbas.com (ask barbas), “Barbas” and his sexy assistant are watching the videos consumers recorded at MediaMarkt stores, asking “Barbas” for their Christmas LG presents. The videos will be published online during the next 3 weekends, and all you have to do is gather your friends to convince the new Santa “Barbas” Claus.
This was one of the most fun projects i’ve worked in a while, with a charismatic football figure known by at least 6 million people. Just shows how brands focus too much on celebrity players and forget about the true fans. I’ll be attending the match tomorrow against Académica and perhaps once again have a chat with “O Barbas”.
Yep, it’s Augmented Reality. I know, i know, it’s hype and all that, but forget the gimmicks and just appreciate the lovely illustrations. And if you have the time and want to surprise with a different Christmas card (at least for those not on the AR hype), print it and send it by mail to your dear ones, as long as they have an webcam available.
>
No, i won’t post a screenshot of the AR experience. Go try it yourself
What’s so exciting about this? The client is CTT, the national post service in Portugal and one of the oldest public companies in Portugal but that isn’t what stops them to embrace new technologies and experiment.
So, i hope you enjoy these ones early because tradition says that in the next few weeks you will be fed up with Xmas cards.
Just noticed today that ComScore started measuring Internet audience in Portugal, and the numbers do look solid.
Top 15 Online Properties in Portugal
Total Portugal – Age 15+, Home & Work Locations
September 2009
Source: comScore World Metrix
Media
Sep-2008
Sep-2009
% Change
Total Internet : Total Audience
3,665
3,816
4%
Google Sites
2,959
3,570
21%
Microsoft Sites
2,816
3,397
21%
Portugal Telecom
2,125
2,398
13%
Hi5.COM
1,986
2,329
17%
Yahoo! Sites
1,066
1,422
33%
UOL
971
1,254
29%
Grupo Impresa
1,086
1,215
12%
Wikimedia Foundation Sites
1,012
1,148
13%
Grupo Brasil Telecom
863
1,119
30%
WordPress
860
1,058
23%
OnLine eXchange
625
930
49%
IOL.pt
771
914
19%
Terra – Telefonica
655
890
36%
Clix.pt
756
852
13%
CBS Interactive
394
643
63%
The study points to more than 3.8 million people age 15 and older, spending an average 1.9 hours online per person during the month, numbers that will probably be discussed the next 26th November at CAEM i-com National Roundtable (on Twitter @icomglobal).
The last few months i’ve also noticed a renewed interest on giving solid data about Internet behavior, as the market grows bigger with droves of new users consuming more bandwidth (either broadband or mobile).
The data on social networks is finally shedding some public light (disclaimer: Fullsix Portugal has also some panel data on user behavior), with no surprises on the top place for Hi5.com. Facebook numbers show some solid growth, but i’m still a bit far on my prediction that Hi5 would be surpassed by the end of 2009 (even if i seriously suspect that already happened in terms of active users). Twitter is a lot bigger than i expected, and something that most marketeers in my country have been ignoring.
Top 10 Social Networking Sites in Portugal
Total Portugal – Age 15+, Home & Work Locations
September 2009
Source: comScore World Metrix
