A Source Of Inspiration

Sorry for the triple edit on the latest Beowulf post, but with 3 hours of sleep it’s hard to review titles or use spell checkers.

The reason is quite simple: Sapo Codebits, the programming contest i was in the last 3 days, helping out a Prt.sc team last night.

Master coders and blog mates, Samuel and Luis (photo by JPAntunes)

Our project “Sapo Boa Vida” (Sapo Good Life) was a winner in the Mashup category, an idea of social recommendation based on geo data and Sapo webservices.

Time to get some sleep now.

I’m in New York for the next 3 weeks, working at the DRAFTFCB NY office.
For those few 1.68% new yorkers that visit my site, maybe we can get in touch and share some “inspirations”.
For regular readers, i’m not sure how often i will be posting, but you should expect some NY related stuff.

Just a quick note on a freelance job i did last month, for a new portuguese B2B company: HamletB2B

Two of the partners are old friends so i helped them out, designing and developing a temporary internet presence. As we’ve discussed in a metting prior to the website launch, in today’s media landscape it’s essential to have an interactive strategy and a solid hability to communicate through digital channels. So, i’m expecting that HamletB2B will evolve to consulting on matters such as corporate blogging, internet PR and interactive branding.

Good luck Jayme an Eduardo.

It’s a bit late, but as promised, here’s the story of our holiday card.

About 350 bottles of wine were stripped of the brand label.
Later they were wrapped as a gift and sent to our clients, partners and friends.

The only text on the gift was a holiday message and a URL,
in the form of http://[Clientname].estamosconsigo.com, with no address or sender mentioned.
(btw, estamosconsigo.com translates to english to something similar to “count on us”)

To find out who sent it, you had to visit (Sample URL: teresaviana.estamosconsigo.com)

350 subdomains were created, one for each bottle sent.
Each subdomain loaded a custom page with the signatures of the people here at Draftfcb that worked closely with that client, and you could reply them back directly on the page.

The page featured also two links, one for our URL, www.fcb.pt, and another one for a page were we had a detailed explanation of the wine that was offered, the brand and how to serve. And of course, a holiday message from all of us.

Ah, almost forgot: the wine brand was one of our clients in the past year and on the second page you’ll see the featured campaign with the that same wine.

Have a “tasty” 2007.

Credits:

• Client: Draftfcb (Self promotion)
• Creative Director: Luis Silva Dias
• Copywriter: Vasco Condessa
• Design: Manuel Veiga
• Interactive: Armando Alves

This next 29 and 30 November will take place in Lisbon the 7th International Conference on Refugees.
The film is from DraftFCB Lisbon.

[youtube]GwMnVTBjWhk[/youtube]

Creative Direction: Duarte Pinheiro Melo, Luis Silva Dias
Art Director: William Silva
Copywriter: Aline Arantes
Production: Show Off
Director: João Moura
Sound Production: Som de Lisboa
Video Production: CEE
Production Company: A-Ver-O-Mar

Below is the print campaign (only in portuguese).

Big thanks to the team at BannerBlog for posting one of my submissions.

It’s mostly old work, since my attention span never seems to get enough time to update our online advertising gallery.

Just launched Albergo Olisipo: http://www.albergoolisipo.com

It’s a youth travel hostel, right in the centre of Lisbon, co-owned by a close friend.

Main challenges:

• Clean XHTML and and CSS
• Implementing the Holy Grail
• Use of CSS backgrounds as section watermarks
• Create XHTML code anyone could update

Hope you like it.