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@converse and @giphy present GIFs made by 8 GIPHY Artists in their individual style for The Chuck Taylor All Star sneakers!

A new year, a new chance to start things fresh.

2015 was a challenging year leaving a team to start a new area at Fullsix Portugal, after being a part of a political campaign. As i enter 2016 on a new role as Head Of Data & Analytics after over 4 years building social media teams, the range of subjects that interest me nowadays are quite different than when i was more involved in interactive programming. From Analytics to Behavioural Economics, i needed a new place where to share some of the things that are currently on my radar and go beyond the usual ad campaign or pretty website.

After over 8 years publishing here, i no longer felt excited in finding new stuff to write about and inspire others with fresh ideas for digital creativity. isn’t going away, but will become more of a bookmark of creative references, an archive of mostly links and videos. Most of my new writing will now be at, a self hosted blog, as i never got used to borrowed platforms such as medium or tumblr, while doing a few posts at or at my book review blog at (in portuguese).

With a great year ahead, i hope you follow me on this journey and say hello in the comments.

Sum is the bestselling book by David Eagleman, a neuroscientist, author and presenter of the PBS epic series, The Brain with David Eagleman.

Based on his work, Studiocanoe released this short film which makes us wonder what are we doing with our time on this planet.

Here’s something cool from Volkswagen, a participatory experience where your vocal pitch is match with Golf actions, from speeding to decelerating or a sharp drift.

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Extracting the audio and video from our webcam, a machine learning algorithm maps the right  sample to build a personalised video, uploaded to YouTube.


Agency: Deutschinc

Interesting browser extension by Flickr, showcasing beautiful photos for every new tab opened on Google Chrome. Unless you’re short on bandwidth, Flickr Tab “offers a window into a passionate photography community”.

Brands are turning their attention to Instagram in 2015,  as Facebook’s news feed algorithm pushes them to look for other places where organic reach is still an option. The creative opportunity  is still limited, with no write API or even links on image captions and not many campaigns examples besides the catalogue stunt or the usual UGC hashtag contest.

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Ted Baker, the clothing retail company,  explored a new creative path using photos as a participatory canvas.  Every day for the following 2 weeks on their Instagram account they’ll post a new image of Ted’s SS15 range and challenge fans to screenshot the photos and use Instagram filters to reveal what’s hidden within. A clever use of the platform, further explored by regraming or commenting with #Pinch_Me for the chance to win a prize.

Agency: Poke London

Proxima Nova is the new Helvetica. At least according to, who finds out what fonts are being used at beautifully designed websites.