With Lisbon showing up at 2:45. Video below for RSS readers To think that i proposed a big national tourism company to sponsor Matt‘s 2007 worldwide tour … Oh my, how it hurts to be ahead of your time.
The Braille League (Belgium) helps blind and partially sighted people in professional, social and cultural areas, promoting also several actions to create awareness to the problems this group of individuals faces. On a brilliant and innovative use of the omnipresent cellphone, agency Duval Guillaume challenged a ordinary daily event: You know when you happen to […]
Bill Gates and Jay-Z (who now owns an ad agency). Photo by Nial Kennedy Following a recent question by Paulo, Ilya quotes a quite provocative note by Scot Karp at Publishing 2.0: When you think about it, it makes perfect sense that technology companies should take over the advertising industry. Nobody in Silicon Valley will […]
The hell with planning, account meetings and business smalltalk. What we really need is some fast decisions to pick the latest buzz and deliver some great advertising on top of it. Credits Client: Axe Agency: BBH, London Country:USA After the latest TCM post, now I found this one by Axe. And don’t forget last year’s […]
And for something completely different, a quick one that has been around on my del.icio.us bookmarks. While the WGA holds the strike, TCM (Turner Classic Movies) does a home run. Agency: Vitruvio Leo Burnett (Spain) Source: CCSP
This commercial from Vodafone UK, scrapped at Motiongrapher, visually depicts one of my most recurring thoughts this year. Brands have been missing the largest platform of all: mobile. ok, David Lynch thinks different.
Blurring the digital lifestyle The gap between offline and online has narrowed in 2007, blurring the difference between consumers and users. The so called web 2.0 has reached mainstream, with regular users adopting Rich Internet Applications like online word processors or flocking to virtual worlds. The convergent consumer created a online hub for work and […]
(Reposted from Osocio.org) From Canada, an update on the workplace safety campaign by WSIB (Workplace Safety and Insurance Board of Ontario). The ad invites us to visit the website prevent-it.ca, where users can learn more about workplace safety. The recent addition on the website uses the desktop metaphor as a quick access to many resources […]
Great advertising is back, with the cream of the crop of social advertising, on a fantastic relaunch by Marc van Gurp and his new team (where i’m now proudly included). Osocio features a new branding and a complete redesign, with several additions such as NGO’s profiles, latest news and agenda or a dictionary on social […]
A couple of essential readings, you should buy into: Dale Dougherty, Web 2.0 and Advertising: Do We See Eye to Eye? An essential post with the questions that advertisers and web 2.0 companies are having regarding each other. questions of both technology and media companies to find out what advertisers mean by relevance. She says […]