While browsing the One Show finalists yesterday, i came upon one Portuguese nominee that further explores the bridge between offline and online: Museu Efémero (Epheral Musuem).
The online museum, sponsored by Pampero Fundación (a rum brand) and created by Leo Burnett Portugal, curates ephemeral art spread across one of the most iconic Lisbon districts, Bairro Alto. From street graffiti to installations, the changing nature of daily art is preserved online, where you download the map with the locations along with the supporting podcast. Then head to the uphill streets of Lisbon with your mp3 player and get an inside perspective about the works and artists.
Being Bairro Alto famously know for their bohemian nights, it’s a great way for the brand to create awareness (they’ve just entered the market) among the hip trendsetters on a non-intrusive and creative way. The Epheral Museum is now covering other places in Lisbon and is expected to expand to other cities in the world.
From guerrilla marketing to urban interventions, the streets have become a new canvas for creativity. One of the most prolific projects in this area comes from Brazil, with the creative duo Anderson Augusto and Leonardo Delafuente, aka, 6emeia.
Started as a intervention to transform daily environments as a reflection of their creative work, the duo started painting gaping holes and other objects on urban landscapes, reminding us that even the most forgotten object can be regarded as art.
New media festivals are usually promising, with lots of great performances and exhibitions, and yet, they do a lousy job of promoting themselves on the web. That’s what probably happened to UM, the International Festival for Experimental and Mixed Media, taking place in Lisbon, that has almost no reference in Google. Come on, is it that hard to announce the event on Upcoming.org or Rhizome ?
Of course i’m not happy about as the even occurs while i’m out. AdobeAS3Tour with Colin Moock is taking place next Monday, and no way i’ll miss a weekend break in Milan for a badly announced event. For those interested, here’s a small selection:
Steve Lambert and Evan Harper developed AddArt, a AdBlock-like extension for Firefox, which replaces advertising images on web pages with art images from a curated database.
The extension, commissioned by Eyebeam, intends to replace ads and turn ad space into an art gallery, bringing contemporary art to your browser.
Cheap online advertising is getting a bad reputation, so let this be a warning to ad agencies. It’s time to invest more in creative display advertising and improve text-ads relevance.
Upgrade! is a international network of new media artists that gather regularly to discuss and showcase art, technology and culture.
The Lisbon edition takes place tomorrow at Lisboa 20 Arte Contemporanea gallery, with 4 projects from N.I.P. (New Interfaces for Performance):
Struct 7, by André Sier (PT)
Falling Angels, by Isaac Carlos (NL)
Rave Kettle, by Torsten Lauschmann (UK)
Crackle Canvas, TokTek (NL)
More info here and here.
I’ve been postponing a visit to the gallery for ages, so let’s hope this time i’ll make it.
