Here they are, 3 ex aequo winners at Cannes Cyber Lions 2007:
First, from the wacky Swedish folks Far Far, the Diesel voyeuristic experience: 2 girls kidnapping a sales guy and reporting the whole thing live, with several cameras 24×5, showcasing the new Diesel Intimate collection.
Second, the work by R/GA for Nike+. It’s one of the most astonishing examples of integrated marketing you’ll see this year.
Last, the pre-announced and most obvious choice, the Evolution video for Dove by Ogilvy Toronto.
While the viral video is the tour-de-force for convincing clients of the power of online marketing, the Nike initiative is pointing the right direction, with their efforts of bringing closer consumers and brands.
I’m saving the other awards to waste time research this weekend.
We just won the first Lion for Portugal at Cannes Advertising Festival. The Direct Marketing entry was posted here before, but the celebration deserves a repost:
Congratulations to friends/co-workers André Breda and Filipe Graça for being selected to represent Portugal at this year edition of Young Creatives competion at Cannes Lions.
So, without further delay, here are their entries:
Press (Honorable Mention, Awarded):
“Economy”
Click to view larger image
“Fighting climate changes helps to protect your business”
“Invest in your environment”
Cyber (Honorable Mention):
“Coin”
“If you don’t invest enough on environment”
“You’ll have a different cost later.”
After giving a hand at previous Cyber winners such as Leonardo and Claudio, or Tiago and Carlos, this year i was quite proud for these brillliant folks having earned 2 honorable mentions, and being selected to compete at Cannes. Oh, did i mention that we won Cannes Young Creatives award in 2004?
