UPDATE (24/10/08): Paulo reports (in portuguese) that Renova has contacted Todd from ImprovEverywhere and apologized for the misappropriation.
The cat is out of the bag, now. After posting a comment and emailing Renova, the napkin and toilet paper company, and not getting any answer, it’s time to take a stand and share Agent Todd’s frustration.
Renova produced this guerrilla marketing stunt, based on the original Food Court Musical, and didn’t bother to credit the music authors or idea creators on their video. Hey, they didn’t even bother to change the lyrics. At Renova’s corporate blog, they’ve already set the video to private (wonder why), but i’m posting it above, along with the original idea. Just because i care.
Will someone get Renova a napkin to clean this mess, please ?
The hotsite intends to celebrate not only Yahoo’s official color, but also “that unique, charmingly eccentric side of all of us“. With some fun purple trivia, purple gadgets and a whole purple set of mind (whatever that is), the site does a great job on bringing back Yahoo’s culture, that has been in so bad shape lately, after the failed Microsoft deal.
One of the most interesting parts of the site are the videos prouced by agent Todd (of ImprovEverywhere and Frozen Grand Central fame). Several people were filmed in a Manhattan elevator, with a new performer getting on at each stop and singing Bordello’s “Start Wearing Purple”. I’ll leave you with the reactions:
Digital creativity isn’t always about the computer. The return of the Moleskine gave hand drawn communication a new home, with the web embracing this analog form of expression, from Google Chrome cartoons to SXSW SketchNotes.
One of my favorite evangelists of this new communion of web and drawing is Kevin Cornell. Besides his work for A List Apart, he has also some great sketchbooks. It’s not often you get to see these kind of works on the web, so it was nice to discover Lapin, a French art director with works for Heineken, Vueling and several magazines.
His impressive city sketchbooks, beautiful pencil and watercolor illustrations, are an unordinary departure from the usual holiday photo album.
While finish my article about a “New Brand Of Creative” for the second edition of The Age Of Conversation book, i got to know an AdmCom initiative meant to encourage people to reinvent themselves every day and stimulate their creativity.
The print project has 366 illustrated business cards of creative professions, all of them addressed to the person who receives the box. Besides the creative box, you can browse to yearofcreativity.com and customize your own business card or search for the ideal creative profession.
There are some great cards to kick start 2008 as the year of creativity !
I dreamed that one day advertising could move people the way ImprovEverywhere does. Another remarkable mission.
Just check one of the parent’s testimonials:
I believe you guys are behind the Hermosa Beach Little League taping that took place Saturday, March 10th, 2007. The parents will be talking about this for a long time the kids even longer. My son was a pitcher on the Lugnuts. We had a long/tough season last year. Saturday made up for everything. I want to sincerely thank you for making Saturday so unbelievable. It was like a birthday, Christmas, and New Years Eve captured in a few amazing hours. Thanks a million for a once in a lifetime opportunity.
Interactive design is no longer geek talk, with a MoMa exhibit there to prove it. Yugop (aka Yugo Nakamura), a long time interactive visionary, produced the Elastic Mind website, where you can find interactive inspiration for the next decade, by innovators from the past decade. That simple.
From maps to origamis, mashups or sensory design, it’s like the living encyclopedia of interactive design.
The website features even more works than the gallery exhibit, with photos, videos and description on each project. Ben Fry, Philips Research Labs, GRL and, of course, Jonathan Harries, are all there. There’s a search feature if you can’t find them.
If only NY wasn’t across the ocean …
The unusual thing is that Robert wrote a application in Processing that Nando could use to build his own customizable flocking behavior, based on perlin noise algorithms.
Last week i was amused with a drinking challenge, with one shot for each time that “2.0″ was spoken. While the other challengers were all geeks, i suddenly realized that we have to let go of this naming. And web designers are also starting to get fed up, as pointed out by Elliot Jay.
Sure we have a problem, but is anyone trying to figure out a solution ? My 2 cents would be to to look at the edges to find new paths to creativity. Art, interactive installations, local events or underground culture seem to be the most promising exit strategy to this 2.0 thing.
With everyone doing and looking the same, the web is starting to look kind of dull. And before you start rumbling, i know this site’s design is all about the 2.0 trend, but i’ve been working on a new template, avoiding rounded corners or gradients.
