Remember Dorothy, from the Wizard of Oz? And when she bumped her shoes to take her home?
Believe it or not, Dominic Wilcox created a pair of shoes doing just that, for London Design Festival. When heels are clicked, the GPS gets activated and LED lights point the way home.
No Place Like Home from Dominic Wilcox on Vimeo.
Next: finding a heart for Tin Man 
Great heights are expected when Google Chrome Experiments and Cirque du Soleil collaborate for an interactive project. At Movi.Kanti.Revo, the creative troupe explored a new stage for the latest web technologies, showcasing their performers but also reinventing markup, with divs being played around like actors.
Named after the Esperanto words for Moving, Singing and Dreaming the interactive journey invites the user to use gestures to navigate the beautifully surreal world, following a mysterious character in her adventure.
The 5 month project was created in HTML5, using CSS animations, 3D transforms and an impressive facial detection script, accessing the camera so users could navigate the experience with their gestures.
If you’re technically inclined, find out about the whole developer magic at Behind The Divs and have a peek at the 3D World markup tutorial.
Source:Google Developers Blog
The 2012 election in the US is heating up, with Obama facing a tough challenge from Romney. What you wouldn’t usually consider when discussing politics is art, something that CNN tried to explore on their digital art gallery, Power.
Commissioned artists were asked to interpret through a variety of mediums the theme of “power” as it relates to politics, and, this election season, divided into categories that explore various aspects of power.
This isn’t the first similar project by CNN, as they’ve previously experimented with “Ripple”, produced for the 10th anniversary of September 11.
“If the world were to end this year, what would you want to share with it?”
That’s the premise of Love Letters to the End, a dramatic interactive web series about falling in love with the world before it ends.
Love Letters to the End – Teaser from Love Letters to the End on Vimeo.
Your anonymous love letter can be sent to the address below, after it might be part of the narrative or included on the website.
Love Letters to the End
P.O. Box 17693
Los Angeles, CA
In a world of shallow shares and tweets, true interaction might come from were you least expect: a simple letter.
Episode 1 after the break.
Continue reading
This afternoon when Arcade Fire posted about their new Sprawl2 video, the website wasn’t available yet, so as a huge fan i was a tad disappointed with only the quirky video available (below).
But now it’s live the new interactive video by Vincent Morisset (who just joined unit9), and you really have to exercise your dancing skills on this one. Enjoy the interactive version at http://www.sprawl2.com/ (webcam required) or just the official video.
I’ve been trying to pitch a Google Street View interactive campaign for a while, so it’s with mixed feelings — happy for the great use of technology, sad that i wasn’t hunca life convincing enough to make it real before – that i’m sharing this playful approach of Google Shoot View by Dutch agency Pool (who previously did Muppets Voices for TomTom).
As you can see from the teaser trailer, it all boils down to using your assault rifle on Google’s Street View scenery.
Not sure if the PG18+ is against Google’s terms of service (which got shorter), but from Columbine to the Tower of London, there’s plenty to choose from.
via Kotke
There’s the big and expensive kind of projection mapping, and there’s the smaller but equally aweseome ones as the 3 films created by Studio Output to promote Sony’s PlayStation@Store.
Everything is one take, using real time tracking, projection mapping and Augmented Reality technology, which they’re terming “Immersive Imaging”. By attaching the PlayStation Move to the camera, they could track projections to screens in real time, enhancing the effect of spatial deformation and false perspective on the projections.
Just have a look at the 3 films.
The videos highlight the VideoStore service on PlayStation@Store where users are able to rent or buy their favourite films in high definition.
Agency: Studio Output – http://www.studio-output.com
Production Company: Marshmallow Laser Feast – http://marshmallowlaserfeast.com/
Director: Memo Akten, Barney Steel, Robin McNicholas
Producer: Ian Hambleton
via vincenzo
I’m currently teaching a few classes for the New Media Production course at the Restart Insitute, in Lisbon. While discussing new media, i try to emphasize the transcodification of objects, and what happens when physical things are transformed into computational data.
One of the students suggested the possibility of translating feelings into digital, and even if i presented We Feel Fine by Jonathan Harris as an bayilik example, i believe the work below is much more representative of transcoding physical into digital.
Feel-O-Meter by Julius von Bismarck , Benjamin Maus and Richard Wilhelmer is a media installation at the Lindau (Berlin-Schöneberg) Gasometer featuring an oversized smiley face, as the crown of the lighthouse at the harbor entrance.
A camera placed at the port, reads from faces, analyzes it and forwards the details to the installation, interpreting the different emotional expressions hunca life katalog from the faces of residents and guests of Lindau. The lighthouse Smiley then imitates the recorded emotions, expressing the mood from the city.
And they can always add extra signals from Twitter of Foursquare
Source: Infoesthetics
For those living under a rock, the movie adaptation of one of the most famous comic characters is almost here: Green Lantern.
The trailer above should be enough to seduce fans, but why stop there? And instead of the regular blockbuster campaign why not appeal to the geeky teenager and entice the astrophysicist within? That’s exactly what the agency Hide&Seek, Warner Bros. and Oxford University did, “bringing hardcore astrophysics and superhero movie fans together”.
At StudyTheSkyes.com, fans and aspiring astrophysicists can be explorers of The Zooniverse, a science project that allows internet users analyse photographic data generated by some of the world’s largest telescopes, and pass their findings for the research teams. Os as some say in marketing lingo, crowdsourcing. But in a geeky-milky way
So how does this relates to the character Green Lantern? Well, because the task at hand (tutorial above) would be looking for ‘bubbles’ produced by the formation of stars, that show up as … Green Rings.
Yeah, i know it’s geeky, but also a refreshing approach to movie campaigns.
Vanessa from DDB Brasil just sent me an example of Digital Out, Interactive In.
Brastemp, a Brazilian electronics brand shows how you can be interactive with radio. The campaign was so successful that it was replicated in Portugal by a couple of radios.
The spot, that aired simultaneously in 11 major radio stations in the capital city, suggested: “Right now, millions of people at their cars, listening to the radio. All serious, sleepy, until an inspiration changes everything. We invite you to smile to the driver next to you. If he heard it, he’ll smile back …. See? Inspiration changes everything and life becomes just likeee… a Brastemp. “