Here’s something coolÂ from Volkswagen,Â aÂ participatory experience where yourÂ vocal pitch is match with Golf actions, from speeding to decelerating orÂ aÂ sharp drift.
Extracting the audio and video from our webcam, aÂ machine learning algorithm maps the rightÂ sample to build a personalised video, uploaded to YouTube.
Now that we’re into New Year’s resolutions and getting in shape, it’s worth checking out thisÂ interesting project by Strava, the running and cycling app, that took the quantified self into frames: 2014 Strava Story.
Developed by Stink Digital, the website used the Strava API and generated aÂ real-time personalized film, compiling the most interesting data for the eachÂ athlete, including distance, achievements, kudos, and Instagram images.
Christmas should be a season of giving and altruism, unless you’re more about selfies or enjoy playing a prank on your friends. Then this Calendar of Me by Three.co.uk is the perfect gift to indulge yourself a bit of celebrity time, while stealing a smile.
The app, created by Wieden+Kennedy London and Unit 9, allows you to mashup your photo into a Â whole year of you, roleplaying as a mechanic, an astronautÂ and, of course, a fireman. You alsoÂ get a chance to win a printed calendar or if you’re in a hurry, just download the PDF.
After posting aboutÂ GIFerator, here’s another campaign pushingÂ this old format into new places. For Netflix France, OgilvyÂ created a digital outdoor campaign made entirely with GIFs, showcasing their most popular series and adapting theÂ message to the medium.
Pushing even further, some of the outdoors featured GIFs responding to current newsÂ or even weather conditions, a sign thatÂ real time marketing is goingÂ beyond social media.
AndÂ to add even more suspense to the title, a new cinematic experience launched to day, createdÂ by 72 and Sunny.
Street View is one of the most notorious Google technologies being used, repurposedÂ forÂ Planet View, as we have a first person exploration of the planets featured in the game.
Narration, gameplay videos and tooltipsÂ introduce the (future) player to Destiny’s environment and probable enemies.
Be sure to turn up the volume.
The interactive music video at HashtagMyAss.com connects to your InstagramÂ profile and selects photo/hashtag combinations to appear ontoÂ record sleeves in the video.
TheÂ video created is then available forÂ direct upload to Etienne de Crecy’s YouTube channel, superdiscount3.Â Mine’s below and it’s bootylicious.