By Making we mean craftsmanship, an attention to and understanding of materials, and an emphasis on collaboration.
By Future we mean something not seen before, something new and unexpected. Not so much sci-fi, as near-future.
By Magic we mean surprising, culturally powerful, unusual, capable of delighting.
By Making Future Magic we mean all three, and that’s the combination we look for in all our creative endeavours.
We believe in the superpotency of properly balanced commercial and cultural ambitions. And we don’t want to add to the overflowing cultural landfill. The ambition behind Making Future Magic is to make work that’s as culturally powerful and sensitive as it is commercially effective
Helpers-EU.com is not your traditional campaign, but rather a web series promoted by the European Union to raise awareness about the dangers of tobacco.
In partnership with Daily Motion, but also with a Youtube channel the animated films are a fun way to inform young europeans, but also engaging them with the web series by allowing them to vote on the theme/tip for the next episode.
The series depicts 3 super-heroes who try to save smokers and non-smokers from the negative effects of tobacco, by giving them absurd tips and advice. Chuck, Skinny and Loona, accompanied by Tapas, a masochistic freak of nature that wont leave them alone, unify their strengths for better or for worst.
Somehow related to last post’s theme of progressive enhancement, i found out via Johnny Holland a simple but effective video on “Designing for Mobiles: Users & Context”. The student work is based on the first chapters of Barbara Ballard’s book Designing the Mobile User Experience, depicting the increasing importance of understanding the newer platforms, where and how are they used, and how it relates to designing the user experience.
The video of the week is no motion graphics masterpiece or a viral sensation (yet). It’s a simple clay figure animation by the folks from Meetup.com (recently redesigned), remembering us that we can use the Internet to get off the Internet.
In it, a harsh critic on the advertising industry, that persuades consumers to buy things they don’t need. The video is full of educational material, that you can find at the companion website wakeupfreakout.org, along with the film’s script, with extensive peer-reviewed references and additional information and links.