A Source Of Inspiration » Motion

Real fun with Hot Wheels secret race

Armando Alves — Sat, 12 Mar 2011 18:56:28 +0000

If you were getting tired of projection mapping videos, hold on as this one is a whole new game. In fact it’s actually for game, Matel’s Hot Wheels™ Skull Racers.

The 3D projection by Muse Amsterdam, in collaboration with PostPanic and BeamSystems, took place at Customs House in Sydney, Australia and featured the game’s vehicles in one hot speed racing battle.

Source: 310k@Cpluv

iPad Light Painting makes future magic

Armando Alves — Wed, 15 Sep 2010 23:05:12 +0000

Making Future Magic: iPad light painting from Dentsu London on Vimeo.

The first film by Dentsu London with Berg, depicting their vision of Making Future Magic:

By Making we mean craftsmanship, an attention to and understanding of materials, and an emphasis on collaboration.
By Future we mean something not seen before, something new and unexpected. Not so much sci-fi, as near-future.
By Magic we mean surprising, culturally powerful, unusual, capable of delighting.
By Making Future Magic we mean all three, and that’s the combination we look for in all our creative endeavours.
We believe in the superpotency of properly balanced commercial and cultural ambitions. And we don’t want to add to the overflowing cultural landfill. The ambition behind Making Future Magic is to make work that’s as culturally powerful and sensitive as it is commercially effective

Tostitos takeover on Vimeo

Armando Alves — Sun, 28 Feb 2010 15:07:09 +0000

After the famous Let It Shine for Honda (by W+K), now it’s Goodby Silverstein and Partners to deliver some takeover action on this video for Tostitos (Frito Lay).
The movie is below, but you should visit the vimeo URL to really appreciate it.

Helpers in action

Armando Alves — Fri, 05 Feb 2010 20:14:47 +0000

Helpers-EU.com is not your traditional campaign, but rather a web series promoted by the European Union to raise awareness about the dangers of tobacco.

In partnership with Daily Motion, but also with a Youtube channel the animated films are a fun way to inform young europeans, but also engaging them with the web series by allowing them to vote on the theme/tip for the next episode.

The series depicts 3 super-heroes who try to save smokers and non-smokers from the negative effects of tobacco, by giving them absurd tips and advice. Chuck, Skinny and Loona, accompanied by Tapas, a masochistic freak of nature that wont leave them alone, unify their strengths for better or for worst.

You can also find the Helpers on Facebook and Beebo.

Advertiser:Help-EU
Agency:Ligaris

Cross-posted at Osocio.org

A Story from North Kingdom

Armando Alves — Mon, 21 Dec 2009 13:17:30 +0000

The mesmerizing works of one of the interactive agencies of the decade.

Thanks, Vasco.

Marvel Motion Comics

Armando Alves — Mon, 28 Sep 2009 21:49:25 +0000

Now that Disney acquired Marvel, let’s hope they keep pushing fresh content like the new Marvel Motion Comics.

Featured above, the first episode of Spider-Woman. Enjoy.

Productivity Future Vision

Armando Alves — Tue, 17 Mar 2009 19:08:21 +0000

At least, according to Microsoft Office Labs.

Watch it here, if you’re looking for some free inspirations in UX design.

A big thanks to Nathan, for allowing me to share it.

Source: Oh, Hello, via Motionographer

User Experience and Context

Armando Alves — Mon, 02 Mar 2009 13:26:07 +0000

Somehow related to last post’s theme of progressive enhancement, i found out via Johnny Holland a simple but effective video on “Designing for Mobiles: Users & Context”. The student work is based on the first chapters of Barbara Ballard’s book Designing the Mobile User Experience, depicting the increasing importance of understanding the newer platforms, where and how are they used, and how it relates to designing the user experience.

Designing for Mobiles: Users & Context from Niek Dekker on Vimeo.

Unplug your friends

Armando Alves — Sat, 20 Sep 2008 13:36:18 +0000

The video of the week is no motion graphics masterpiece or a viral sensation (yet). It’s a simple clay figure animation by the folks from Meetup.com (recently redesigned), remembering us that we can use the Internet to get off the Internet.

There’s also the mini-site at unplugyourfriends.com, where you can send an Intervention Email to your screen- addicted friend. After all, you can do your life without Twitter.

The film was created by Julie Lamb Gaboriau and Phil Gable, directed by Rohitash Rao and produced by Curious Pictures in NYC, in collaboration with Meetup.

Source: Paul Isakson

P.S.: Speaking of meetups, if you’re in Lisbon, join us at Social Media Cafe and Twittlis.

Wake Up, Freak Out

Armando Alves — Sat, 13 Sep 2008 20:43:34 +0000

Wake Up, Freak Out – then Get a Grip is an animated film about climate change by Leo Murray. A cry for help, before we reach a point of no return, after which the catastrophe will become inevitable.

Wake Up, Freak Out – then Get a Grip from Leo Murray on Vimeo.

In it, a harsh critic on the advertising industry, that persuades consumers to buy things they don’t need. The video is full of educational material, that you can find at the companion website wakeupfreakout.org, along with the film’s script, with extensive peer-reviewed references and additional information and links.

Wake Up !

This entry was cross-posted at Osocio, a blog on social advertising, where i’m a guest blogger.
And for those who appreciate round numbers, this was my 400th post here at A Source Of Inspiration.