A Source Of Inspiration

And for something completely different, a quick one that has been around on my del.icio.us bookmarks.

While the WGA holds the strike, TCM (Turner Classic Movies) does a home run.

Agency: Vitruvio Leo Burnett (Spain)
Source: CCSP

Tomorrow, the nordic epic premieres. And if the website is an appetizer for the movie, then I’m already a fan.

A gothic atmosphere is sucessfuly achieved, with dense photography, a intense soundtrack, and simple but effective transitions between sections (specially the Grendel’s Mother Lair at the Special Features area). The whole interactive experience has several cinematic effects, a lot like the movie’s recently released video game.

The online strategy features the regular movie website gimmicks such as wallpapers, ringtones, and e-cards, and surprise, surprise, had also a Second Life presence. Screenwriter Neil Gaiman appeared last week (slurl) in the virtual world to talk about the new film and offering a free Beowulf avatar.

Other interesting additions include UGC, with a branded Machiminima video trailer contest, and a series of podcasts to download.

If you still haven’t, watch the latest trailer above, unfortunately without hot Angeline Jolie CG footage.

I’m on a music and film mood, so here’s another appetizer: The Darjeeling Limited.

Wes Anderson brings us another almost surrealist emotional narrative, with a pre-suicidal Owen Wilson partnering with Adrian Brody , and a cameo appearance of Bill Murray and Natalie Portman. My real interest is not the movie itself, but rather the exquisite soundtrack that Wes usually delivers. This time, the ethnic hindu sounds mix pair with The Kinks, the english rock band of hit single “You Really Got Me”.

In The Darjeeling Limited, most of the tracks are from the album Lola Versus Powerman And The Moneygoround, featuring “This Time Tomorrow,” in the trailer and also included is “Strangers”. I’m curious to see the movie to find out if Wes Anderson pitched another world music artist such as Seu Jorge (of Life Aquatic), specially since Mark Mothersbaugh isn’t contributing to this film.

Meanwhile, watch the trailer.

The relationship between an advertiser and a consumer has surely changed. They’re breaking up! Or so it seem to Microsoft Digital Advertising Solutions at bringtheloveback.com .

Link to YouTube: http://www.youtube.com/watch?v=RZDXfB0Rd4Q

Thanks for the tip, Filipe.

Brazillian actor Selton Mello and music artist Seu Jorge on a short movie dissecting Tarantino’s plots.

[kml_flashembed movie="http://video.google.com/googleplayer.swf?docid=1511515986562993804" width="400" height="326" wmode="transparent" /]

Google Video link: http://video.google.com/videoplay?docid=1511515986562993804

Beautiful.

Source: Cpluv

A view on cinema by Magnum photographers.

Source: Slate

Nice promo of the Oscars from ABC.

With classic lines such as:

• “Good evening, Clarice”
• “Are you talking to me ?”
• “Show me the money”
• “Mrs Robinson, you’re trying to seduce me aren’t you?”

Update: Just found out that the commercial was directed by Spike Lee and ad agency TBWA/Chiat/Day.

Incidentally, here’s the poster for the 79th Academy Awards,mad also by TBWA\C\D Chicago.

Copyright © A.M.P.A.S

Source: Oscar.com