For those living under a rock, the movie adaptation of one of the most famous comic characters is almost here: Green Lantern.
The trailer above should be enough to seduce fans, but why stop there? And instead of the regular blockbuster campaign why not appeal to the geeky teenager and entice the astrophysicist within? That’s exactly what the agency Hide&Seek, Warner Bros. and Oxford University did, “bringing hardcore astrophysics and superhero movie fans together”.
At StudyTheSkyes.com, fans and aspiring astrophysicists can be explorers of The Zooniverse, a science project that allows internet users analyse photographic data generated by some of the world’s largest telescopes, and pass their findings for the research teams. Os as some say in marketing lingo, crowdsourcing. But in a geeky-milky way
So how does this relates to the character Green Lantern? Well, because the task at hand (tutorial above) would be looking for ‘bubbles’ produced by the formation of stars, that show up as … Green Rings.
Yeah, i know it’s geeky, but also a refreshing approach to movie campaigns.
It’s only the poster, but a sign of things to come on the upcoming David Fincher movie of young Zuckerberg and his 500 million nation, loosely based on Ben Mezrich’s novel titled The Accidental Billionaires, premiering next October.
Facebook will never be the same. (insert cheesy movie line here)
The third movie of Richard Kelly (@JRichardKelly) of Donnie Darko fame premieres tomorrow, with some promising visuals in the trailer (even if the first reviews aren’t that promising).
And one thing i love about the fantastic genre is the extra care establishing their internet presence. With The Box website, i was particularly impressed with the visuals (and no, it was not about Cameron Diaz) and the masterful aural experience.
Along with the typical sections (downloads, cast, trailers, etc) i’m starting to detect some ARG inspiration integrated in movie websites, by launching some satellite experiences, in this case a teaser website at YouAreTheExperiment.com and even a comic book.
But why do i really blog this? Because my favorite band is doing the movie score along with their Final Fantasy (@OwenPallett) peers. No wonder i loved the audio on the website.
If the children dont grow up,
our bodies get bigger but our hearts get torn up.
Were just a million little gods causing rain storms
Turnin every good thing to rust.
A long, long time ago Father Christmases roamed free in Lapland. At some point in time, native people found out that these creatures could be caught, and trained to become well-mannered servants. In 1793, a group of native Laplanders set up a small company to export extremely rare Original Finnish Father Christmas ® all over the World. Today, Rare Exports Inc. is one of
the most successful companies in Finland trading with nearly 150 countries.
Rare Exports Inc, directed by Jalmari Helander and produced by Woodpecker Film (http://www.woodpeckerfilm.fi) shows the process of transforming a wild Father Christmas into a finished product, all the way from tracking and hunting in the wilderness, to the intensive training period and finishing touches made to the ready-to-be-shipped item.
A giant set
on a tiny scale.
Thousands of hands
made by hand.
A forest of cherry blossoms
made of popcorn?
A crowd of scottie dogs
to fill an entire theatre.
A drawer full of faces
for just one piece of dialogue.
Fake hair
that thinks it’s real.
5 miles of gold hair thread
for a 5-inch wig?
3500 flowers
that all light up.
This is Coraline, the first handmade film shot in 3d, the film that I’d love to see on screen this Christmas. Sadly, it will only premiere next February. A Laika production, with Henry Selick directing (of Nightmare Before Christmas), the film is based on Neil Gaiman’s international best-selling book.
Before you head on to the website you’ll need these passwords to access the different videos:
stopmotion
buttoneyes
moustachio
puppetlove
armpithair
sweaterxxs
With all the season premieres the past few weeks, it’s easy to forget about online video. With low production budgets, webisodes have to fight hard with outstanding content to keep their audiences. And one of the strategies involves interactive storytelling, by taking advantage of a new kind of web narrative.
That’s what “The Outbreak” is doing. An interactive movie, where choices have to be taken, determining the plot and movie’s final.
Directed by Chris Lund and edited by his wife Lynn Lund, the zombie adventure challenges the user to make the right choice or die.
Beware, there’s a lot of blood if you don’t succeed. I wonder if we’re starting a a trend with B-interactive websites ?
Time for a music post, right before a weekend break.
The Belgian electronic duo David and Stephen Dewaele, aka magnificent Soulwax, premiered their documentary “Part of the Weekend Never Dies” at the Royal Festival Hall yesterday.
They filmed 120 shows with footage of 2manydj’s, Tiga, Justice, So-Me, Peaches, Kitsuné, Klaxons and tons of other artists. Check the trailers
