A Source Of Inspiration

Several online campaigns have been around in the last few months that used sensorial immersive experiences worth of notice.
In this blog, you’ve seen the ones by Porsche and Arcade Fire, and now 2 more, hand picked from partner blog Osocio.org, to sharpen your senses:

* UPDATE (17/03/08): apparently DoTheTest is a ripoff, with no credit given to original author.

Do the test

http://www.dothetest.co.uk/

A witty mind hack and web sensorial campaign by Transport for London, aiming to reduce the number of cyclists that are hurt on London’s roads.
According to the campaign press release, researchers at Harvard University played this trick on some unsuspecting people and over 50 per cent failed to spot the change. This selective blindness is possibly the reason why motorists collide with cyclists.

Check also another video piece from Transport for London, that also plays on mind hacks.

Red Cross Hørselstest

http://www.horselstest.no/english/

This one is creating quite a buzz (pun intended), but you’ll need to have headphones to fully experience it.

Come on, give it a try. And listen carefully.
It’s more important than you might think.

Just two links i ⁽¹⁾ would like to share with you.

The first is a website done by Trevor Harman, and it features a cool concept: What would you do with that extra day every four years.

it’s Project leap year so go out there and say what you’d do with an extra 24 hours.

For the second link i’d advise you to get some 3D glasses and if you are a flash developer with a special taste for Papervision you have the source included.

It’s done by Ben Stucki a Flex Consultant you can read more in his blog and get the source for the project there too .

This is a guest post by Hugo Matinho, our new Flash Developer at Draftfcb Portugal. You can check his blog or follow him on Twitter.

More than becoming the dominant online video platform, YouTube is redefining popular culture, harnessing the consumer power and giving a non-filtered stream of media to their users.

On a recent post, Khoi Vinh questions how deep is YouTube engraved into popular culture. To further prove his conviction i’ve remembered this great banner by spanish agency minnim for the Banc de Sang i Teixits.

More than forcing agencies to search for that amateur video look, YouTube is entering the realms of semiotics, with their unprofessional interface becoming a visual synonym of a media player. How’s that for a 2 year old startup?

Nice interstitial from Motorola that i’ve just found on Rottentomatoes.

[swf width=”450″ height=”300″]http://www.asourceofinspiration.com/wp-content/2006/11/moto_girlfriend_600×400_75k.swf[/swf]

link to SWF file

Big thanks to the team at BannerBlog for posting one of my submissions.

It’s mostly old work, since my attention span never seems to get enough time to update our online advertising gallery.

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Connect the dots: computers - internet - porn - hand …
and you’ve got a banner blooper by HP.

Let’s hope the dont’ “come” too often with more of these.

credits: BlackInTheCity