Ideas on advertising, creativity, online marketing and the web
brought to you by Armando Alves,
an Interactive Ninja from Portugal.
Being swamped with work in the past week, blogging frequency was tuned down. A lot of inspirations passed by and feeds piled up to 1000+, but i couldn’t help to share these precious gems:
- and you though that SEM and SEO were lame !
Youtube link
Wait, there’s more. Now with some Social Media Hip Hop:
(source: Fallon Planning)
Nokia partnered with Google on their Urbanista Diaries moBloggging experience.
Source: Cpluv
Enjoy these collected weekly inspirations.
Having just read Seth Godin’s book Meatball Sundae, it was a lot of fun seeing him showcased in one of his purple cows, the blender video series from Blendtec. Here’s the video:
Altough at first i was expecting the victim would be the whole book, this was a nice take. And again, do buy the book (and please offer a few more to those old fashioned monolitic CMOs you always complain about).
Finally Common Craft published one of their most expected videos.
Now you can easily explain what’s Twitter all about. And follow me on Twitter, of course.
This commercial from Vodafone UK, scrapped at Motiongrapher, visually depicts one of my most recurring thoughts this year.
Brands have been missing the largest platform of all: mobile.
;) ok, David Lynch thinks different.
Video: Bill Gates Last Day CES Clip
If Microsoft is now Ballmer, then we already miss him.
Source: Carlos Andrade, via Prt.Sc
Today i stand on the shoulder of these two giants.
Good things come to those who wait.
Guiness comercial via Andre.
Ted talks has just published a new video with Jan Chipchase, where he presents his research on how people are using mobile devices and their importance on daily life.
Link: http://www.ted.com/talks/view/id/190
The video immediately reminded me of a Fred’s post highlighting the importance of ethnography, and “how we should look at user needs through observing people in their naturally setting rather than through research”. Increasingly the focus will shift from the platform to what really should matter the most: how and why people use products and services.
One of the reasons why mobile advertising hasn’t lifted off is probably because people do not care about advertising (contextual or not) in their phones. Mobile advertising is not a perceived primary functionality. Or as Jan points in his final remarks:
With another 3 billion people connected they want to be part of the conversation. Our relevance is really about embracing that and learn how to listen.
Magic. Anagram. Video.
Of course i’m talking about Arcade Fire’s new interactive music video.
Click around (or hover) and rejoice.
URL: www.beonlineb.com
Development: Vincent Morriset
Production: Nu Films
Source: Stereogum
