Nice overview of the work by SapientNitro.

Game marketing is usually one level up, and there’s a lot to learn there from those trying to capturing attention of consumers.
One campaign that has been making the rounds is APB: All Points Bulletin‘s take on The Human Avatar, a real-time experiment in identity and transformation.

During several stages, Josh, a fan chosen by APB’s online community, will subject himself to a extreme makeover: hair style, piercings, tattoos, and clothing, just as it would happen with the in-game avatar personalization tool.

With 3 stages left, the piercing episode was pretty hardcore but i’m curious about the tattoo :) . Oh, and you can follow Josh’s hardships @human_avatar or check the pictures on Twitter.

I’m not much into games (time is precious) but as far as marketing is concerned, this does level up. Or are reality shows venturing into videogames?

Loving the new YouTube based campaign for Coke by Wieden+Kennedy Portland.

Centered around the keyhole bottle icon, symbolizing Coca-Cola’s mysterious secret formula, the video has several overlays leading to unique digital experiences.

I’ll throw a few spoilers linked on the video overlays:

On Twitter, you can follow Dr.Pemberton, Coke’s 179 year old inventor, and ask questions about Coke’s secret formula.
On Facebook, send your friends a polar bear video message (and the chance to win a free Coke, US only).

Not to mention the video feed tracking the safe where the secret formula is probably hidden.

And by sending a Coke bubble on www.mycoke.com/smileizer , Coke will donate $1 to the National Parks Service for each laugh.

Something tells me that this is not the end of Dr. Pemberton’s adventure. There’s probably more to it.

One has to appreciate a smart online media campaign. Just shows there’s still hope for display advertising.

Agency: Mccann Digital Israel
Client: Chocolate Dessert from Tnuva

YouTube link

Source: Leo Burnett Frankfurt blog

Last Monday i finally bought a Nikon D90, after a 3 year hiatus and a stolen D70. I’m still getting the the hang of it, and one of the most frequent questions asked is about the movie mode. The usual pundits have taken their side, but as i’m not a big fan of technical jargon, let’s stick with the visuals, with a test between the Nikon D90 (digital SLR) and Panasonic HVX200 (camcorder).

D90 and HVX side-by-side test from Chronicle Project on Vimeo.

Now it’s becoming even clearer why Flickr decided to support video.

More D90 video goodies, found at Colmeia, after the jump.

The Pumpkin Patch from Jason Zada on Vimeo.

What did you do Saturday? from Jason Zada on Vimeo.

The video below has been around for a while, but it was the first one that turned lip dubbin’ into an Internet meme.

Lip Dub – Flagpole Sitta by Harvey Danger from amandalynferri on Vimeo.

Quite appropriately, it was done by a group of friends who work for internet video startups like Vimeo and CollegeHumor. And the girl at the beginning (Amanda) is really cute.

Liked it? Here’s a few more videos:
(more…)

This blog has been too quiet these days, as i enter my second week of holidays. I’ll be back in full strength, but meanwhile enjoy a month old video of fireworks with music by Sigur Ros.

The Fourth from Michael Brodner AKA Bones on Vimeo.

For all the love birds out there, enjoy “Bridge”, the new short film by one of my first masters of digital creativity, Hillman Curtis.

It’s rewarding to see the path that Hillman has trailed, developing the first Macromedia Flash banners to becoming a film director. Once you find your creative genius, it’s just a matter of time until you start using it on other disciplines, making the invisible visible.