Wunderbar. That’s probably what folks at Sony Germany are saying with this YouTube based promotion, almost a website inside a video, an evolution of the previous Boone Oakley website.
Using YouTube annotations is not new, but the integrated interactive quiz is worth mentioning for this campaign promoting the new Sony Ericsson W995.
The story of the last great supply of fresh drinking water on Earth. The changes affecting the Great Lakes. A beautiful soundtrack for an epic journey. Now on the web, developed by Jam3, at http://waterlife.nfb.ca/
Winner of the Special Jury Prize at Hot Docs 2009, the film is narrated by Gord Downie, featuring music by Sam Roberts, Sufjan Stevens, Sigur Rós, Robbie Robertson and Brian Eno.
Good one by Axe, on this branded entertainment experience, interviewing over 100 girls about the Axe Effect products. Listening to consumer is great when it isn’t merely a buzzword on your Powerpoint. And it shows how Axe is starting to position itself beyond their core teenager target.
Sorry for the unconscious lack of disclaimer. Won’t happen again: Axe is a Fullsix client in Portugal.
With more broadband and the writers strike in Hollywood, 2008 was a great year for online video, from a rising Hulu to the recent peak of 100M Youtube users last month, with no way to ignore the big audience elephant in the room.
Karlijn showed me a few months ago a project Lowe/Draftfcb Amsterdam was working on and it got me attention right away, as a sign of things to come.
Upload Cinema picks the best of online video and brings it to the big screen, with people getting together to enjoy inspiring and entertaining web video, selected by curators or proposed by the members.
The meetup, currently only by invitation (apply here), takes place every first Monday of the month at 9.30 PM at movie theater De Uitkijk in Amsterdam. The current edition’s theme is “Typo Film”, showcasing motion graphics using kinetic type.
The project has recently been awarded as Best crossmedia concept at Spin Awards.
Online video as an alternative media diet took shape in 2008, with websites like Current.tv to the more randomly obscure Upl8.tv, a trend becoming even more evident as digital video gets away from keyboard and spreads to multiple devices, with an increasing long tail consumption of online video.
From Viral Film festivals to Vimeo offline, it’s something we’ll start to get used to. With or without the popcorns.
I’ve been short of posting interesting videos on the blog, so let me get this out of the way by sharing my latest favorites as a video inspiration digest:
Intel does corporate kinetic type, on a glimpse to the future of technology as the embedded Internet.
Last Monday i finally bought a Nikon D90, after a 3 year hiatus and a stolen D70. I’m still getting the the hang of it, and one of the most frequent questions asked is about the movie mode. The usual pundits have taken their side, but as i’m not a big fan of technical jargon, let’s stick with the visuals, with a test between the Nikon D90 (digital SLR) and Panasonic HVX200 (camcorder).
Quite appropriately, it was done by a group of friends who work for internet video startups like Vimeo and CollegeHumor. And the girl at the beginning (Amanda) is really cute.
This blog has been too quiet these days, as i enter my second week of holidays. I’ll be back in full strength, but meanwhile enjoy a month old video of fireworks with music by Sigur Ros.