Remember the HTML5 experience by Google and Arcade Fire with the Wilderness Downtown? Now it’s time for a new one, with Honda releasing The Experiment, a new HTML5 browser based game inviting players to a chain reaction by placing a set of pop-up windows in sequence.
Lots of windows and interactions across the six levels, and you can always challenge your friends to beat your score. Video below.
Credits:
Agency- Wieden + Kennedy, London
Creatives: Lisa Jelliffe, Kirsten Rutherford
Producer: Dominic Tunon
Creative Directors: Chris Groom, Sam Heath
Interactive Creative Directors: Gavin Gordon-Rogers, Andy Cameron
Designer: Chris Welsby
Creative Technologist: Mike Tucker
Executive Creative Directors: Tony Davidson, Kim Papworth
Production: B-Reel
Fine web design at Michelle Hunziker’s Official Website. Parallax scroll, Mootols transitions and exquisite art direction. The model/tv hostess is good for the eyes also.
With agencies finding harder to recruit talent and trying to diversify risk, it is now common to find business incubators as agency spinoffs.
Within W+K Amsterdam there’s the business unit The Dam Armada, made up of a team of creative developers and designers, turning ideas into products, the first one being FERRY.
Created for designers and developers, the tool consists on FERRYScript (the exporter) and FERRYDocker (the interpreter), converting PSD layers into a production ready set of png and XML files, interpreted by FERRYDocker ready for iOS interfaces.
The tool is on sale now at http://ferry.thedamarmada.com for 14.99 euros, saving a developer a few hours a month of chopping and slicing.
Behavioral economics is really getting into UK ad blokes, who must be reading Nudge for breakfast. Or so it seems, with this work by TribalDBB for Volkswagen, on a lifetime journey through our expenses.
From the miniature set to the aural experience, it’s not your regular car website. Personally, i believe these personal informatics experiences are here to stay, on a ever clearer Quantified Self.
For those who love web design galleries, here’s one of my recent favorites: Drawar.com
The website run by Paul Scrivens (of 9rules fame) features design articles and a carefuly curated gallery. A nice change from the usual “top n posts” we’re tired of seeing, and with a focus on community with news and forums. Enjoy.
If there’s one place where creativity excels is on a blank canvas. You “just” have to figure out what to make of it.
Fashion brand Land’s End is here to help with a new website developed by EVB, taking full advantage of Facebook, Twitter and Flickr to help you unleash creativity. Altough they should have used a password anti-pattern with Twitter like OAuth (there’s no way i’m sticking my Twitter password on a brand website) the Facebook Connect showed me just how my friends are the new paintbrush.
Oh, and they sell clothes too.
And just in case you didn’t notice the writing on my painting, Portugal’s main Online Advertising Award is up for voting at http://premios.sapo.pt/.
Land’s End is sponsoring this year the Big Boston Warm-Up, an effort to make the season warmer for the homeless people in the Boston area. Collecting one coat at a time (donated at Sears), but also setting up a beautiful website, developed by Firstborn NYC.
The infographic rich website also informs about the installation at Boylston Plaza with 738 figures waiting for a warm red heart, meaning that 10 people have donated coats for each figure.
Finally, do check the also special and personalized video after the jump.
The fine crew at Odopod are spoiling me with good stuff, as if Odosketch wasn’t enough.
Yesterday, i found via @lilmissjen, former colleague and now promising blogger, that Odopod and the NYC think tank Undercurrent (Hi Mike and Bud) launched a new site for DonQ, a six generation Puerto Rican distilled rum.
So what’s so special about rum? Well, of course one of the best reasons a guy would care about it instead of plain old beer are THE LADIES.
At DonQ’s Lady Data, one can find the how the female mind works:
(and dozens of other questions related to sex, style, success, night-life, mr. manners, wordly wise and dude 101).
It’s like the holy grail of the bachelors (or data porn for the metrosexual in you). And now i know i don’t have a chance with Jen, as she’s not much into bald guys.
Have a peek into the profiles, filter by criteria, get to know the answers and suggest your topic. Add to that integration with Foursquare, smart presences on Facebook and Twitter, and rum does increase your chance to get lucky. Respectfully and responsibly, with a female perspective.
Even if this blog has focused mostly on Flash based interactive experiences, that doesn’t mean i have anything against web standards. Quite the contrary, with XHTML+CSS being preferable in most of the cases, unless your idea uses media that is best fit for a more interactive technology.
And since what really matters are fresh ideas, here’s the redesign from Sequence, a San Francisco based design and strategy agency that excels on using modern web standards to create a dynamic website, with a unusual approach to navigation, that many would thought impossible a few years ago without using Flash.
Under the hood the website is using HTML5, CSS (with an iPhone optimized version), Javascript (Mootols) and Cúfon, a font replacement technique based on SVG (VML on IE) and JSON.
We’ve come a long way in web standards, and even if XHTML 2 is no longer, there’s plenty of innovation out there, from Mozilla Labs to the multi-platform reach of Webkit. So you’d better think of a pretty damn good excuse to develop a site only in Flash.
As promised, here’s the presentation from yesterday at RIApt AUG, on a 30 minutes talk about why you should care about Progressive Enhancement and how it can be applied to websites developed with the Flash platform.
