UPDATE 2: It’s now [June, 30] live at beta.cpbgroup.com
UPDATE: CP+B has kindly let me know that they’ve temporarily cloaked the site, as it’s not quite ready for prime time. Stay tuned the next few hours.

When @bogusky announced CP+B was about to release their new site, the curious Armando had to sneak at the rather obvious url beta.cpbgroup.com, thus finding the new version of the agency’s Internet presence.

Crispin, Porter + Bogusky is now aggregating all the content related to the agency, from employees tweets to references on blogs (let’s see if they pick this post), from Flickr accounts to their Wikipedia entry, and huge doses of Youtube commercials by the agency.

The agency applies the same principle to their client work. Here’s the page screenshot for Microsoft (shame for not having a permalink):

For now they released only 8 client pages, but i got curious again and peeked at the source code and a few more are planned :). Props for massive jQuery usage.

Nothing really groundbreaking, kind like PopUrls, but a reminder that the days of “immersive” Flash experiences are almost ending, at least in digital agencies land (see also Barbarian, Juxt Interactive, EVB and Big Spaceship). It’s all about multiple digital touchpoints and real time, these days.

Just for reference, here’s the current version:

Welcome to the long now, CP+B.

Better than a Kindle. A PR GOLD Lion in Cannes by LiveAd São Paulo.

One Thousand Casmurros from Livead on Vimeo.

To pay tribute to one of Brazil’s most respected writers, Machado de Assis, the largest TV network in Brazil was launching a mini-series based on one of his books, Dom Casmurro.

Through the launch of the mini-series, we needed to build up TV Globo’s reputation with a new generation, disconnected from the television.

We created a website with the book and divided it into one thousand excerpts. In the website, people could choose and record pieces in real time with their webcam. We enabled a large scale collective reading.

At the same time, we hid one thousand DVDs with unique scenes in public places for people to find them and hide them again once they had seen it.

In less than a month, the reading was completed.

Influential admirers talked about it in public. 33 million viewers watched the series’ first episode. The media called it the best tribute to Machado de Assis of 2008.

Almost 106 million people were exposed to press notes related to the mini-series. The subsequent media exposure was worth the equivalent of 6,7 million dollars in advertising spend.

Group94 added to their work 5 new photography portfolios. Worth checking them out, for an inspired Monday:

Unit: Photography, Illustration & Film Direction

John Scarlett: Underwater Fine Art Photography

Derek Hudson

Jasper Xwartjes

Red Square Photography

Yes, you got that right. An iPhone + screensaver + desktop app so you can have your “siesta” and wake with the sounds of a rooster.

Enjoying the warm countryside and a live stream of a rooster. Wait, what ? Just interact with the video above, and watch for yourself.

Branded applications are one of the more valid solutions for brands to be a part of consumer’s lives without resorting to commercial interruptions. This campaign for Cerveceria Del Pacifico by Perfect Fools isn’t goodies only, as they support the campaign with original content, blogging at “Claudio And I” the experience of a Mexican rooster farmer.

Source: Perfect Fools

While browsing the One Show finalists yesterday, i came upon one Portuguese nominee that further explores the bridge between offline and online: Museu Efémero (Epheral Musuem).

The online museum, sponsored by Pampero Fundación (a rum brand) and created by Leo Burnett Portugal, curates ephemeral art spread across one of the most iconic Lisbon districts, Bairro Alto. From street graffiti to installations, the changing nature of daily art is preserved online, where you download the map with the locations along with the supporting podcast. Then head to the uphill streets of Lisbon with your mp3 player and get an inside perspective about the works and artists.

(Watch the video case below)

Being Bairro Alto famously know for their bohemian nights, it’s a great way for the brand to create awareness (they’ve just entered the market) among the hip trendsetters on a non-intrusive and creative way. The Epheral Museum is now covering other places in Lisbon and is expected to expand to other cities in the world.

You can also follow the project @museuefemero and Facebook.

Lots of stuff going on lately, and didn’t had the time to process all the inspirations, so here’s some recent highlights to digest during this Easter break.

Multitouch and Experience

An extensive multitouch applications roundup by PointAndDo. And of course, Bumptop has launched.

Cynergy Systems shakes your brain with the Emotiv headset. Another cool tool is OpenFrameworks (video below), a C++ library for creative coding.

With regards to Experience (and interaction design), there’s plenty recent material where to choose from. Start with the IA Summit and JJG’s plenary (avilable at BoxesAndArrows) and end with Dan Saffer’s Attention Awareness for Interaction Designers

New Launches

Odopod launched a new site for Nestea: Liquid Awesomeness.

And the guys i saw in NY presenting their freshly created agency have come a long way and have a new website: Your Majesty.

W+K London launches a seasonal Easter egg hunt using PhotoSynth.

Your mom (again)

The “Your Mom” thinking has been picking up steam. From TechCrunch to Chris Messina, lots of places discussing this emerging need to enable portable profiles and filters.

And to end, here’s something your mom would find really useful on Twitter: BakerTweet, a way for busy bakers to tell the world that something hot and fresh has just come out of the oven.

Happy Easter.

Here’s something a bit different for a change: a web game promoting a music album, at PearlJamTenGame.com. Pearl Jam are known to have pretty demanding fans, and this Papervision matrix puzzle (were you unlock playable tracks) will surely be appreciated, a nice depart from the usual click and listen experience of most music related websites.

As Michael @bigspaceship said last week: we’re barely scratching the surface of what games can be – The Graveyard . This work by Freedom Partners is showing one of the paths that will be trailed by interactive the next few years. Remember that teenagers that spent their high school years playing X-box and PS2 are now becoming the workforce and expect to find the same playful experiences on the web.

Oh, and i missed listening to Pearl Jam.

No, this blog is not turning into a personal teenager diary. I’m just sharing Love For All, the latest work by FarFar for BjornBjorg, that i’ve found out via Brainstorm9.

I knew about the commercial before, but somehow i’ve missed the campaign site, where, after a few questions, i got myself involved with Martje, as you can see at this video.

The work has the usual outstanding production values (film, sound and art direction) and even a cheesy soundtrack selection. Although the photo customization could be more fine tuned (i’m a big fan of oddcast) it does a good job of showcasing the product while keeping the experience entertaining. If dating sites were this fun, i could even stop hating them.

Now, let me go buy some new underwear just in case Martje answers me back.

P.S. It really annoys me how digital agencies never pay attention to the embeddable video players. The shareable player provided was way too large and had no playback controls. If it’s supposed to go viral, how come they don’t make it easy?

Last week was really busy, with tight project schedules and a 24h coding marathon at Codebits. Nonetheless, there’s always time to share the latest fresh inspirations:

First, another great idea by FarFar, with Nokia presenting the next step in workload management. Just upload that boring document you have on your Documents folder and be surprised.

Speaking of mobile, and for not accusing me of a Nokia bias, there’s Samsung Omnia, a video exploration on what a mobile device has to offer, at 42goodthings.com. Also created by a Swedish agency, Projector.

Having a great time? Then grab a Heineken beer, and take a good look around the bar to know the signs.

It could be easier to understand, so i wouldn’t had to put up with the annoying voice off. The Oddcast custom video is nice though. Work by Unit9.

After the digital inspiration, a few more video bytes on creativity, starting with Lit Studio’s Interactive Mirror (not sure how it would work out on a Monday morning)

Interactive Mirror from Alpay Kasal on Vimeo

and ending with an essential talk on creativity and play by IDEO’s T shaped men, Tim Brown.