Many countries around the world have been implementing smoking bans as public health policy. In Brazil, the state of São Paulo has issued last month a ban on indoor smoking, with the usual controversy amongst citizens.
Instead of taking sides, ad agency Fischer and digitial agency PIX, elaborated the installation “The Smoking Plant”, where 2 plants on a glass case where placed side by side, but with one of the sunflowers exposed to cigarette smoke. The whole experiment was live on the Internet during the past 2 weeks, with the results shown on the video below:
During the 97 cigars smoked, the project updated the progress on Twitter and created a great amount interaction with users, offering also a screensaver to follow the experiment from the desktop.
Many thanks to Carlos Merigo, for hastily providing the video subtitled in English.
From civil war to natural disaster, Mozambique has been plagued with an uncertain future. ImaginingMozambique.com brings to attention this daily struggle, exhibiting the works of several artists as an inspiration to the African country.
123Klan, Carlos Serrao, Catalina Estrada, Akinori Oishi, Balint Zsako, Florence Manlik, Giuliano and Federico, Marcos Chin, Matt Maitland, Parra, Superdeux collaboreted on this effort for ASEM, a charity founded to help the children of Mozambique.
On the website, developed by Studio Cartelle, a firefly shotboux allows users to leave their messages of support to the cause, with a exhibition gallery featuring the works.
The traveling art show premieres 27th August at Maxalot Gallery, Amsterdam until 10th September, later residing in the offices of Wieden+Kennedy
Choose your budget and expect to be surprised with the amazing snake-oil solutions. From viral to widgets, any guru similarity with reality is pure coincidence. Or not.
UPDATE 2: It’s now [June, 30] live at beta.cpbgroup.com UPDATE: CP+B has kindly let me know that they’ve temporarily cloaked the site, as it’s not quite ready for prime time. Stay tuned the next few hours.
When @boguskyannounced CP+B was about to release their new site, the curious Armando had to sneak at the rather obvious url beta.cpbgroup.com, thus finding the new version of the agency’s Internet presence.
Crispin, Porter + Bogusky is now aggregating all the content related to the agency, from employees tweets to references on blogs (let’s see if they pick this post), from Flickr accounts to their Wikipedia entry, and huge doses of Youtube commercials by the agency.
The agency applies the same principle to their client work. Here’s the page screenshot for Microsoft (shame for not having a permalink):
For now they released only 8 client pages, but i got curious again and peeked at the source code and a few more are planned . Props for massive jQuery usage.
Nothing really groundbreaking, kind like PopUrls, but a reminder that the days of “immersive” Flash experiences are almost ending, at least in digital agencies land (see also Barbarian, Juxt Interactive, EVB and Big Spaceship). It’s all about multiple digital touchpoints and real time, these days.
To pay tribute to one of Brazils most respected writers, Machado de Assis, the largest TV network in Brazil was launching a mini-series based on one of his books, Dom Casmurro.
Through the launch of the mini-series, we needed to build up TV Globos reputation with a new generation, disconnected from the television.
We created a website with the book and divided it into one thousand excerpts. In the website, people could choose and record pieces in real time with their webcam. We enabled a large scale collective reading.
At the same time, we hid one thousand DVDs with unique scenes in public places for people to find them and hide them again once they had seen it.
In less than a month, the reading was completed.
Influential admirers talked about it in public. 33 million viewers watched the series’ first episode. The media called it the best tribute to Machado de Assis of 2008.
Almost 106 million people were exposed to press notes related to the mini-series. The subsequent media exposure was worth the equivalent of 6,7 million dollars in advertising spend.
Yes, you got that right. An iPhone + screensaver + desktop app so you can have your “siesta” and wake with the sounds of a rooster.
Enjoying the warm countryside and a live stream of a rooster. Wait, what ? Just interact with the video above, and watch for yourself.
Branded applications are one of the more valid solutions for brands to be a part of consumer’s lives without resorting to commercial interruptions. This campaign for Cerveceria Del Pacifico by Perfect Fools isn’t goodies only, as they support the campaign with original content, blogging at “Claudio And I” the experience of a Mexican rooster farmer.
While browsing the One Show finalists yesterday, i came upon one Portuguese nominee that further explores the bridge between offline and online: Museu Efémero (Epheral Musuem).
The online museum, sponsored by Pampero Fundación (a rum brand) and created by Leo Burnett Portugal, curates ephemeral art spread across one of the most iconic Lisbon districts, Bairro Alto. From street graffiti to installations, the changing nature of daily art is preserved online, where you download the map with the locations along with the supporting podcast. Then head to the uphill streets of Lisbon with your mp3 player and get an inside perspective about the works and artists.
Being Bairro Alto famously know for their bohemian nights, it’s a great way for the brand to create awareness (they’ve just entered the market) among the hip trendsetters on a non-intrusive and creative way. The Epheral Museum is now covering other places in Lisbon and is expected to expand to other cities in the world.
Lots of stuff going on lately, and didn’t had the time to process all the inspirations, so here’s some recent highlights to digest during this Easter break.
Multitouch and Experience
An extensive multitouch applications roundup by PointAndDo. And of course, Bumptop has launched.
With regards to Experience (and interaction design), there’s plenty recent material where to choose from. Start with the IA Summit and JJG‘s plenary (avilable at BoxesAndArrows) and end with Dan Saffer’s Attention Awareness for Interaction Designers
The “Your Mom” thinking has been picking up steam. From TechCrunch to Chris Messina, lots of places discussing this emerging need to enable portable profiles and filters.
And to end, here’s something your mom would find really useful on Twitter: BakerTweet, a way for busy bakers to tell the world that something hot and fresh has just come out of the oven.
Here’s something a bit different for a change: a web game promoting a music album, at PearlJamTenGame.com. Pearl Jam are known to have pretty demanding fans, and this Papervision matrix puzzle (were you unlock playable tracks) will surely be appreciated, a nice depart from the usual click and listen experience of most music related websites.
As Michael @bigspaceship said last week: we’re barely scratching the surface of what games can be – The Graveyard . This work by Freedom Partners is showing one of the paths that will be trailed by interactive the next few years. Remember that teenagers that spent their high school years playing X-box and PS2 are now becoming the workforce and expect to find the same playful experiences on the web.
. Props for massive jQuery usage.
