The online museum, sponsored by Pampero Fundación (a rum brand) and created by Leo Burnett Portugal, curates ephemeral art spread across one of the most iconic Lisbon districts, Bairro Alto. From street graffiti to installations, the changing nature of daily art is preserved online, where you download the map with the locations along with the supporting podcast. Then head to the uphill streets of Lisbon with your mp3 player and get an inside perspective about the works and artists.
Being Bairro Alto famously know for their bohemian nights, it’s a great way for the brand to create awareness (they’ve just entered the market) among the hip trendsetters on a non-intrusive and creative way. The Epheral Museum is now covering other places in Lisbon and is expected to expand to other cities in the world.
With regards to Experience (and interaction design), there’s plenty recent material where to choose from. Start with the IA Summit and JJG‘s plenary (avilable at BoxesAndArrows) and end with Dan Saffer’s Attention Awareness for Interaction Designers
Here’s something a bit different for a change: a web game promoting a music album, at PearlJamTenGame.com. Pearl Jam are known to have pretty demanding fans, and this Papervision matrix puzzle (were you unlock playable tracks) will surely be appreciated, a nice depart from the usual click and listen experience of most music related websites.
As Michael @bigspaceship said last week: we’re barely scratching the surface of what games can be – The Graveyard . This work by Freedom Partners is showing one of the paths that will be trailed by interactive the next few years. Remember that teenagers that spent their high school years playing X-box and PS2 are now becoming the workforce and expect to find the same playful experiences on the web.
No, this blog is not turning into a personal teenager diary. I’m just sharing Love For All, the latest work by FarFar for BjornBjorg, that i’ve found out via Brainstorm9.
I knew about the commercial before, but somehow i’ve missed the campaign site, where, after a few questions, i got myself involved with Martje, as you can see at this video.
The work has the usual outstanding production values (film, sound and art direction) and even a cheesy soundtrack selection. Although the photo customization could be more fine tuned (i’m a big fan of oddcast) it does a good job of showcasing the product while keeping the experience entertaining. If dating sites were this fun, i could even stop hating them.
Now, let me go buy some new underwear just in case Martje answers me back.
P.S. It really annoys me how digital agencies never pay attention to the embeddable video players. The shareable player provided was way too large and had no playback controls. If it’s supposed to go viral, how come they don’t make it easy?
Last week was really busy, with tight project schedules and a 24h coding marathon at Codebits. Nonetheless, there’s always time to share the latest fresh inspirations:
First, another great idea by FarFar, with Nokia presenting the next step in workload management. Just upload that boring document you have on your Documents folder and be surprised.
Speaking of mobile, and for not accusing me of a Nokia bias, there’s Samsung Omnia, a video exploration on what a mobile device has to offer, at 42goodthings.com. Also created by a Swedish agency, Projector.
Having a great time? Then grab a Heineken beer, and take a good look around the bar to know the signs.
It could be easier to understand, so i wouldn’t had to put up with the annoying voice off. The Oddcast custom video is nice though. Work by Unit9.
After the digital inspiration, a few more video bytes on creativity, starting with Lit Studio‘s Interactive Mirror (not sure how it would work out on a Monday morning)
The gap between real and virtual has been narrowing the past few years, with hardlinking technologies like QRcodes and RFID connecting objects to the network. Another common strategy is to emulate the physical world, using a web cam and processing the data input to create augmented experiences.
One of the best examples of this reality bridge is the latest Virtual Mirror by Ray-Ban.
On the website, access to the Virtual Mirror section, and download the application powered by FittingBox, and have virtual eye wear room, were you can try the glasses that fit you best.
The 3d technology brings the retail experience to your desktop and, as Igor notices, it’s too bad that no e-commerce functionality was integrated on the application. Nonetheless, it’s a great showcase of the technology. Now that we’ve managed to get hearing and sight, there’s 3 more to go: taste , touch, and smell. Interesting times we live in.
With all the season premieres the past few weeks, it’s easy to forget about online video. With low production budgets, webisodes have to fight hard with outstanding content to keep their audiences. And one of the strategies involves interactive storytelling, by taking advantage of a new kind of web narrative.
That’s what “The Outbreak” is doing. An interactive movie, where choices have to be taken, determining the plot and movie’s final.
Directed by Chris Lund and edited by his wife Lynn Lund, the zombie adventure challenges the user to make the right choice or die.
Beware, there’s a lot of blood if you don’t succeed. I wonder if we’re starting a a trend with B-interactive websites ?