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The story of the last great supply of fresh drinking water on Earth. The changes affecting the Great Lakes. A beautiful soundtrack for an epic journey. Now on the web, developed by Jam3, at http://waterlife.nfb.ca/
Winner of the Special Jury Prize at Hot Docs 2009, the film is narrated by Gord Downie, featuring music by Sam Roberts, Sufjan Stevens, Sigur Rós, Robbie Robertson and Brian Eno.
Just enjoy. And think about it.
Source: Osocio
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With Cannes Lions Advertising Festival starting to roll, maybe the ad people enjoying the sun and booze take a few minutes out of their time to reflect on a better way to spend their talents and convince the organization and rest of the industry on creating advertising that does make a difference, instead of using it as an excuse to get a piece of metal.
Last year, on a short Twitter exchange with Marc from Osocio on the subject of awards and social marketing, i replied:
We’re in the business of changing behaviours, not winning awards.
Fast forward to Cannes 2009, and on a great collaboration with the duo from StealOurIdeas.com, Osocio presents their draft concepts on how your brand should be used for the right reasons,
Every year hundreds of PSAs are done for the wrong reasons.
Help us to create social advertising that actually makes a difference.
The next time you catch a creative doing spoof work just to win awards, forward these concepts so he or she could get a few really noble ideas.
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Interesting way of Greenpeace Brazil using their YouTube videos to spread the message on the effects of climate change.
Oceans (Ocean Level vs Global Temperature)
Climate Changes (Climate Change vs Global Temperature)
Biodiversity(Biodiversity vs Global Temperature)
Cross-posted at Osocio;
Source: Adivertido;
Agency: AlmapBBDO
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Wake Up, Freak Out – then Get a Grip is an animated film about climate change by Leo Murray. A cry for help, before we reach a point of no return, after which the catastrophe will become inevitable.
Wake Up, Freak Out – then Get a Grip from Leo Murray on Vimeo.
In it, a harsh critic on the advertising industry, that persuades consumers to buy things they don’t need. The video is full of educational material, that you can find at the companion website wakeupfreakout.org, along with the film’s script, with extensive peer-reviewed references and additional information and links.
Wake Up !
This entry was cross-posted at Osocio, a blog on social advertising, where i’m a guest blogger.
And for those who appreciate round numbers, this was my 400th post here at A Source Of Inspiration.
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The Braille League (Belgium) helps blind and partially sighted people in professional, social and cultural areas, promoting also several actions to create awareness to the problems this group of individuals faces.
On a brilliant and innovative use of the omnipresent cellphone, agency Duval Guillaume challenged a ordinary daily event: You know when you happen to make a call by accident to the first recorded contact on your cellphone address book?
So how about turn that into a good action, by placing The Braille League number on the first slot ?
And so the award winning campaign “A Blind Call” was born:
Thousands of people made a blind call, and the much awarded campaign had a surprisingly large coverage in media. A great use of world’s largest platform for a good cause.
This entry was cross posted from Osocio.org
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This is a cross-post from Osocio.org, a blog on Social advertising and non-profit campaigns
Senegalese singer Youssou N’Dour is sponsoring Burima, a micro-credit program with finantial support from Benetton, which also developed the website AfricaWorks, at their Fabrica studio.
In the words of Staci Smith who sent the project to my friend and art director Andre:
Late in 2007, Benetton began documenting the progress of the loan recipients through the images of photographer James Mollison. Mollisons photos spotlight a diverse group of entrepreneurs including a fisherman, a decorator, a musician, a farmer, and a boxer. In keeping with Benettons commitment to social advocacy, the images are featured on billboards and print ads in the companys new Africa Works global communications campaign. Benettons hope is that these everyday people will become tangible symbols of an Africa that uses the dignity of work to fight poverty and take back responsibility for creating its own future
A simple, zoomable navigation, trying to have a real impact on African’s looking for a way to change their lives for the better. The event launched worldwide last February 13th, with a performance by Youssou n’Dour of the song Birima (campaign video clip below).
Birima is also the name of the portal (http://www.birima.org/) where you can find more about the micro-credit program.
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(Cross-post from Osocio.org)
Tired of putting your name on web forms? Don’t give up yet as you can do something different for a change and unsubscribe.
Amnesty International UK is inviting people to do just that, on a message to governments that citizens are no longer quiet while human rights are attacked under the false pretext of ‘the war on terror’. And while most petitions ask you to sign up, the British AI is asking citizens to take your name off.
The campaign uses email and social media to encourage others to spread the message, and at the same time building a humanitarian life-stream conscientiousness.
With a subscription process that feels like a regular social network service, you’re invited to write your views on the subject and share it to your friends.
Data visualization is also one of the main features of the “true” social network, with live updates on the progress you and your friends have made to stop the government manipulation of public opinion, with a call to action against such acts as the ones being perpetrated at Guantanamo.
It then extends itself to other networks, such as Orkut, MySpace or Facebook, and links to other online media activists, again building on the concept of networks and how these can make a change. With such a magnitude, I guess we could call it human-rights crowdsourcing.
And of course, with a widget that you can use to share the campaign latest film:
Credits
Client: Amnesty International UK
Link: unsubscribe-me.org
Agency: Drugstore
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(Reposted from Osocio.org)
From Canada, an update on the workplace safety campaign by WSIB (Workplace Safety and Insurance Board of Ontario).
The ad invites us to visit the website prevent-it.ca, where users can learn more about workplace safety.
The recent addition on the website uses the desktop metaphor as a quick access to many resources on workplace safety, such as rights and responsibilities, downloads or WSIB videos. Or you could play the prevent-it challenge, a linear narrative where we must spot the hazards on the workplace, with helpful tips on safety.
If you’ve enjoyed the site, there’s plenty of sharing tools to spread the message.
Advertiser:
WSIB
Agency: