As if it wasn’t enough that CP+B grabbed Brooke Shields for their VW Routan Campaign, they partnered with Oddcast to create RoutanBabyMaker.

On this genetic online mashup, with careful attention to interactive details (loved the buttons), the user is invited to upload mom and dad’s photos to envision how their baby would be.

A simple but great use of this technology, and spot on at the van’s target audience. That’s how interactive briefs should be interpreted - ask not what can technology can do for your campaign, but what the campaign can do for technology.

Source: FWA

With all the season premieres the past few weeks, it’s easy to forget about online video. With low production budgets, webisodes have to fight hard with outstanding content to keep their audiences. And one of the strategies involves interactive storytelling, by taking advantage of a new kind of web narrative.

That’s what “The Outbreak” is doing. An interactive movie, where choices have to be taken, determining the plot and movie’s final.

Directed by Chris Lund and edited by his wife Lynn Lund, the zombie adventure challenges the user to make the right choice or die.

Beware, there’s a lot of blood if you don’t succeed. I wonder if we’re starting a a trend with B-interactive websites ?

GPS Mission is a location-based game for mobile phones. Using the Mission Designer application, you’re invited to create your own mission using GPS coordinates.

Anyone with a GPS enabled phone can go through mission tasks, control checkpoints or complete their photo assignments, on a new kind of personal ARG.

The Flex application was developed by Orbster. Recently, at Ars Electronica, they were involved in Mission Future’s location based hunt, with several GPS Missions around the conference venue.

Digital creativity isn’t always about the computer. The return of the Moleskine gave hand drawn communication a new home, with the web embracing this analog form of expression, from Google Chrome cartoons to SXSW SketchNotes.

One of my favorite evangelists of this new communion of web and drawing is Kevin Cornell. Besides his work for A List Apart, he has also some great sketchbooks. It’s not often you get to see these kind of works on the web, so it was nice to discover Lapin, a French art director with works for Heineken, Vueling and several magazines.

His impressive city sketchbooks, beautiful pencil and watercolor illustrations, are an unordinary departure from the usual holiday photo album.

Go check this week’s selected website: Les illustrations de lapin

If you’re interested in visual note taking, i recommend Drawing on the right side of the brain or Rapid Viz. Other books i haven’t read but also highly recommended are Understanding Comics or the more recent Back of The Napkin

This week’s selected website, BoomStudios, is also a bit of Shameless PromoTion to Coimbra’s design studio Bürocratik, whose work I’ve been following on their blog and website (don’t miss their design portfolio).

http://www.boomstudios.pt/

Boomstudios is a music recording studio owned by Pedro Abrunhosa, one of Portugal’s most famous singers and composers. (more…)

Hat tip to Martina for introducing the first selected SOTW (Site Of The Week).

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Kanye West seems to be haunting me these days, as i finish listening the Lil Wayne album (produced by him) and now this: Be Kanye.

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