A Source Of Inspiration » Site Of The Week http://www.asourceofinspiration.com fresh ideas for digital creativity Tue, 16 Mar 2010 23:13:06 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Farming for Compal http://www.asourceofinspiration.com/2010/02/26/farming-for-compal/ http://www.asourceofinspiration.com/2010/02/26/farming-for-compal/#comments Fri, 26 Feb 2010 12:39:32 +0000 Armando Alves http://www.asourceofinspiration.com/?p=3062 At DefendeAsAmeixas.com, we get to know the tale of two farms: “Quinta da Ameixa Doce” and “Quinta da Ameixa Fresca” that have been haunted by misterious abductions of plums (or is it prunes, never figured out the difference).

Shameless Disclaimer: I’m really proud of this new project developed by our team at Fullsix for Compal, an iconic beverage company from Portugal.


Abductions of plums? Yes, that’s right: António and Maria defend their properties from theses attacks and keep the plums safe so we now could all have the fresh new juice, Compal Ameixa.

The site features the quirky advertising set in the rural landscape of Alentejo, Portugal but is also a great opportunity to win awards, with the final challenge being awarded a Vespa scooter. From the intro movie to checking which of your Facebook friends are supporting each farm there’s lot to explore (register for the full experience), on this fresh idea for digital inspiration.


the only farm i care about on Facebook

Kudos for the team:
Art Direction: Sonia Frazão
Flash Programming: Manuel Barbosa
Server side: Nuno Costa
Marketing: Inês Marques
Copywriting: Margarida Guerreiro
Strategy: Armando Alves

Film by Y&R Portugal and Krypton Films
Product: Compal Ameixa


Content under a Creative Commons License. (Digital Fingerprint: bfff8c3002d3e0f3f95495bddf32fef0)

Related Articles

Farming for Compal]]> http://www.asourceofinspiration.com/2010/02/26/farming-for-compal/feed/ 0 Wrangler Blue Bell http://www.asourceofinspiration.com/2010/02/05/wrangler-blue-bell/ http://www.asourceofinspiration.com/2010/02/05/wrangler-blue-bell/#comments Fri, 05 Feb 2010 12:27:25 +0000 Armando Alves http://www.asourceofinspiration.com/?p=3014 The clothing collection is for the boys, but the site will surely please the ladies.


Superb work on the video: fast, smooth, playful. How it always should be. And what a whicked background loop track.

A small campaign site (nothing much beyond the main collection) but it does make an impression.

Agency: Kokokaka, Gothenburg
Client: Wrangler

Flame mode: Do this in HTML5.
via email by Chandinha.


Content under a Creative Commons License. (Digital Fingerprint: bfff8c3002d3e0f3f95495bddf32fef0)

Also of Interest

Wrangler Blue Bell]]> http://www.asourceofinspiration.com/2010/02/05/wrangler-blue-bell/feed/ 0 Internet Online Website ! http://www.asourceofinspiration.com/2010/01/28/internet-online-website/ http://www.asourceofinspiration.com/2010/01/28/internet-online-website/#comments Thu, 28 Jan 2010 01:28:56 +0000 Armando Alves http://www.asourceofinspiration.com/?p=2989 Enough with technical jargon: at InternetOnlineWebsite.com you can learn all about this wonderful series of tubes.

A resource created by Barbarian Group and Aquent, it addresses a common problem: “I want this thing on my website, but I don’t know how to get it, or even what it’s called!”

Explain your client or even your mom what Search Marketing is, or what you need to get social media right. And though you may find this ironic/funny, the fact remains that a lot of people still need to be educated on the several components and disciplines of interactive marketing.

For those instances when a brand wants to grab the latest gimmick (or UFO), you now you have InternetOnlineWebsite.com !


Content under a Creative Commons License. (Digital Fingerprint: bfff8c3002d3e0f3f95495bddf32fef0)

Also of Interest

Internet Online Website !]]> http://www.asourceofinspiration.com/2010/01/28/internet-online-website/feed/ 2 MySpace Fan Video http://www.asourceofinspiration.com/2010/01/22/myspace-fan-video/ http://www.asourceofinspiration.com/2010/01/22/myspace-fan-video/#comments Fri, 22 Jan 2010 12:19:50 +0000 Armando Alves http://www.asourceofinspiration.com/?p=2983 Never thought Alicia Keys would sing a song for me, but here she is:

Well, not really. But it was really surprising the seamless personal experience delivered by MySpace, BBH and Domani Studios (which are becoming one of my new favorite interactive companies).



But better than the tech wizardry behind the thing is the “LOVEABLE MAGIC”, as @FranHazeldine calls it:

With the Myspace Fan Videos, the magic isn’t in the tech. It’s in the moment when 50 Cent hangs a picture of you on his wall, or Alicia Keys sings you a song. Sure the magic is tech-fuelled, but it’s the twisted cultural content, the playful reference to things I love or hate, that really makes it. Tech is the means, not a magical end in itself.

Tech magic is out. Loveable magic is in.

Details like the reflection of your Facebook profile pic in the glossy piano surface on Alicia Key’s video show that the magic is beyond tech and is more about making it simple, collaborative and easy to share.

Create your own video at http://www.myspace.com/fanvideo

Source: BBH-Labs


Content under a Creative Commons License. (Digital Fingerprint: bfff8c3002d3e0f3f95495bddf32fef0)

Also of Interest

MySpace Fan Video]]> http://www.asourceofinspiration.com/2010/01/22/myspace-fan-video/feed/ 1 Tim Burton at MoMA http://www.asourceofinspiration.com/2009/11/25/tim-burton-at-moma/ http://www.asourceofinspiration.com/2009/11/25/tim-burton-at-moma/#comments Wed, 25 Nov 2009 08:59:03 +0000 Armando Alves http://www.asourceofinspiration.com/?p=2909 Since I have no words for Tim Burton, i’ll leave you with a couple of screenshots of the website for his Exhibition at MoMA.

burton-moma-01

burton-moma-02

Go ahead and visit the website. Or find an excuse to visit NY.

Website by Big Spaceship.
Source: MoMa.org


Content under a Creative Commons License. (Digital Fingerprint: bfff8c3002d3e0f3f95495bddf32fef0)

Related Articles

Tim Burton at MoMA]]> http://www.asourceofinspiration.com/2009/11/25/tim-burton-at-moma/feed/ 0 Shameless PromoTion: Sapo Pond http://www.asourceofinspiration.com/2009/11/20/shameless-promotion-sapo-pond/ http://www.asourceofinspiration.com/2009/11/20/shameless-promotion-sapo-pond/#comments Fri, 20 Nov 2009 11:40:16 +0000 Armando Alves http://www.asourceofinspiration.com/?p=2890 It’s been a while since my last Shamess PromoTion, where i highlight projects created by friends, mostly from Portugal. The project i’ll be describing today was developed by SAPO, where some good friends managed to deliver one of the most solid web applications i’ve seen lately, specially considering that Lisbon isn’t exactly Silicon Valley.

pond

So, what’s Pond ?  It’s an aggregator and publishing tool for social media services, that allows anyone to manage their social graph on a single place. You can import your friend list from social web services, merge friend contacts and update your social web status on the web, mobile or desktop.

mobile_lineup

The wide range of platform support is certainly the highlighted feature:  Besides the web, Android, and Symbian mobile apps are available (iPhone soon) and desktop software (Mac, Windows and Linux) will also be released.

Currently Pond supports Twitter, Flickr, SAPO Fotos, YouTube, SAPO Vídeos, Facebook and SAPO Blogs, as well any RSS or Atom feed. It will surely be a great way to introduce the power of social web to a wider portuguese audience, since the application is sponsored by TMN — the largest mobile carrier in Portugal (disclaimer: TMN is a Fulllsix client) — PT Comunicações and Meo (it will be interesting to see a social app on a IPTV service: social TV).

With smartphones becoming more affordable, growth on the social web will be fueled by mobile web with centralizing services like Pond or Vodafone 360 taking full advantage our digital identities. I only wish i could add more metadata to my friends info, like birthdays, tags or events. Give me that, and i’ll be a happy ? Ponder ?

Great work, SAPO team!

P.S.: the service is on beta — invitation only for the moment — with early registration for TMN clients.


Content under a Creative Commons License. (Digital Fingerprint: bfff8c3002d3e0f3f95495bddf32fef0)

Related Articles

Shameless PromoTion: Sapo Pond]]> http://www.asourceofinspiration.com/2009/11/20/shameless-promotion-sapo-pond/feed/ 0 Nation of Go http://www.asourceofinspiration.com/2009/09/21/nation-of-go/ http://www.asourceofinspiration.com/2009/09/21/nation-of-go/#comments Mon, 21 Sep 2009 09:29:38 +0000 Armando Alves http://www.asourceofinspiration.com/?p=2705 These days we had our share of new social web services, with Mashable or Techcrunch feeding us daily with some new shiny object. Nonetheless, some brands venture into this competitive territory and create their own experiences, particular when there’s one dedicated set of consumers who share a common passion.

nationofgo

Such is the case with Nation of Go, a Google Maps mashup sponsored by BF Goodrich, which you can get a short video overview:

There’s also a free mobile app to track drives, trails and racetracks and automatically upload them to one’s profile, with support for geo-tagged photos.
I’m a sucker for branded content and applications, and though suspicious of branded social networks (it’s like having a private talk on a crowded bar), this one from BFG really impressed me. Shame it’s only for North America.

Source: Creativity Online


Content under a Creative Commons License. (Digital Fingerprint: bfff8c3002d3e0f3f95495bddf32fef0)

Related Articles

Nation of Go]]> http://www.asourceofinspiration.com/2009/09/21/nation-of-go/feed/ 0 Waterlife, the online documentary http://www.asourceofinspiration.com/2009/07/30/waterlife-the-online-documentary/ http://www.asourceofinspiration.com/2009/07/30/waterlife-the-online-documentary/#comments Thu, 30 Jul 2009 22:39:15 +0000 Armando Alves http://www.asourceofinspiration.com/?p=2628 The story of the last great supply of fresh drinking water on Earth. The changes affecting the Great Lakes. A beautiful soundtrack for an epic journey. Now on the web, developed by Jam3, at http://waterlife.nfb.ca/

waterlife-01

Winner of the Special Jury Prize at Hot Docs 2009, the film is narrated by Gord Downie, featuring music by Sam Roberts, Sufjan Stevens, Sigur Rós, Robbie Robertson and Brian Eno.

waterlife-02

waterlife-03

Just enjoy. And think about it.

Source: Osocio


Content under a Creative Commons License. (Digital Fingerprint: bfff8c3002d3e0f3f95495bddf32fef0)

Related Articles

Waterlife, the online documentary]]> http://www.asourceofinspiration.com/2009/07/30/waterlife-the-online-documentary/feed/ 0 Axe “Conversation” Effect http://www.asourceofinspiration.com/2009/06/05/axe-conversation-effect/ http://www.asourceofinspiration.com/2009/06/05/axe-conversation-effect/#comments Fri, 05 Jun 2009 15:14:04 +0000 Armando Alves http://www.asourceofinspiration.com/?p=2455 axelab-jp

Good one by Axe, on this branded entertainment experience, interviewing over 100 girls about the Axe Effect products. Listening to consumer is great when it isn’t merely a buzzword on your Powerpoint. And it shows how Axe is starting to position itself beyond their core teenager target.

Sorry for the unconscious lack of disclaimer. Won’t happen again: Axe is a Fullsix client in Portugal.


Content under a Creative Commons License. (Digital Fingerprint: bfff8c3002d3e0f3f95495bddf32fef0)

Also of Interest

Axe “Conversation” Effect]]> http://www.asourceofinspiration.com/2009/06/05/axe-conversation-effect/feed/ 0