Social Media Statistics for Portugal

Social Media Statistics for Portugal

After being asked by several friends and clients on the latest country data for social media in Portugal, and realizing there was no shared information or interest by platforms on sharing the stats, the best thing to do is to post some information here. Please note that this is a first draft, based on data […]

TMN: Another life on Facebook

TMN: Another life on Facebook

How do you end a Facebook Page with over 800k fans? This was the challenge faced by Fullsix when TMN, the largest carrier brand in Portugal, merged into MEO, the main brand of Portugal Telecom group. With the campaign message “MEO the other life of tmn”, all TMN social presences had to be either migrated  or […]

Thoughts on Campaign Hashtags

Thoughts on Campaign Hashtags

Being on Twitter since 2007, i had the chance to watch the birth of the hashtag, with Chris Messina proposing to use the “pound” sign for grouping related information, along with Stowe Boyd’s later efforts with microsyntax. how do you feel about using # (pound) for groups. As in #barcamp [msg]? — Chris Messina™ (@chrismessina) […]

Stock your memories and go with the flow

Stock your memories and go with the flow

The stream, as Alex Madrigal points on “The Year the Stream Crested” , has been picking momentum since 2007. Newsfeeds, lifestream, timelines, or other social design patterns which highlights activity and creates the momentary illusion of not missing out. Information is increasingly being distributed and presented in real-time streams instead of dedicated Web pages. The […]

Brands play nice. Consumers don’t

Brands play nice. Consumers don’t

Tim Nolan over at BBH Labs, discussed this week how despite brands wanting to be more human, they seldom are mean or call bluff on consumers because “the customer is always right” cliché. From trolling or just plain dumbness, i’ve witnessed my share of idiocy directed at brands by consumers, and you just want to […]

Facebook Pages: going global or staying local?

Facebook Pages: going global or staying local?

There’s a silent David vs Goliath battle going on the past few months. It’s something that was given as a fact to many brand managers on local markets, and few voices have spoken about. With Facebook reaching 1 billion, some brands took notice of the audience available when adding all the numbers from local markets […]

It’s the Age Of Conversation !!!

It’s the Age Of Conversation !!!

For the past 3 years, dozens of leading marketeers, writers and thinkers have collaborated on a book that brings some of the best insights on modern marketing. Led by Drew McLellan and Gavin Heaton, this third book in the Age of Conversation series brings together authors from across the world, with diverse and practical insights […]

The B2B Social Dilemma

When discussing social web and how it relates to marketing, the focus is mostly on consumers and the communities formed around products and services. Engagement, immediate feedback and responsibility, empowerment of fans, flexibility and having a human voice are the blueprint for companies when interacting with consumers. Photo by Julia Manzerova, under a CC License […]

Shameless PromoTion: Sapo Pond

It’s been a while since my last Shamess PromoTion, where i highlight projects created by friends, mostly from Portugal. The project i’ll be describing today was developed by SAPO, where some good friends managed to deliver one of the most solid web applications i’ve seen lately, specially considering that Lisbon isn’t exactly Silicon Valley. So, […]

Upload 2.0 meeting

Taking place in Lisbon, the next November 14th, Upload 2.0 intends to discuss current web trends and their impact on Marketing and Communication strategies. Organized by a team of active participants on Portugal’s social web, the event gathers several practitioners sharing their experiences and ideas on a series of short talks about the role of […]