Lynette Webb has just released her “Interesting Snippets” book, available for sale at lulu.com, with part of the profits donated to the Battery Hen Welfare Trust, a UK charity organization.
For those who don’t know Lynette, she has a fantastic flickr set, with slides describing the changes in online and media. She works for Isobar and is a guest author at Future Lab.
Besides being self published, the wonderful thing about this book is that photos are all from flickr users thanks to a creative commons license, with Lynette carefully selecting quotes for the captions on each slide. I often use some of her slides for presentations and even have been inspired to create some of my own, so it’s wonderful she has pulled this digital resource out of the web into paper.
Great work, Lynette (and co-photographers) !
Scarcity is always a straight way to get your campaign a boost. Or so they think at Amazon.de, where they plan to release the german version of “Harry Potter and the deathly hallows” the next 27th.
Instead of lining up at the stores perhaps there’s a better way: open up a huge bookshelf on the Internet, where the user can reserve their “own” Harry Potter book, even weeks before the official release.
You can choose and customize your own book on the virtual shelf, with the exact position of he book being saved, so you can remember were you left your books (i wish i could say the same with real books).
Credits:
Today’s marketers need to integrate crowdsourcing, co-creation and collaboration as part of their vocabulary, as Drew McLellan, Gavin Heaton and fellow co-authors seem to do, successfully releasing their book “The Age of The Conversation” yesterday, a 3 month collaboration between 100 bloggers.
The resulting book, The Age of Conversation, brings together over 100 of the worlds leading marketers, writers, thinkers and creative innovators in a ground-breaking and unusual publication. And in the spirit of conversation, you can follow-up and extend your interest in the topics covered in the book at the Age of Conversation blog www.ageofconversation.com.
With articles by personal favourites such as Greg Verdino, Cord Silverstein, David Polinchock, Richard Huntington, Tom Fishburne, Gareth Kay or Roger from Creative Think, the book has also some interesting contributions such as a google map with all the authors or the cover by the ever inspiring David Armano.
Over 100 of the worlds leading marketers contributed with a chapter, with part of the profits going to a children’s charity fund. As i’m inclined to save some trees (and it’s cheaper), i’ll get myself an electronic version at lulu.com/ageofconversation.
It’s not as big as Wikipedia, but it’s a damn fine example of “architecture of participation“.