Archive for the 'Google' Category

Google Analytics now also in Portuguese

Armando Alves @ December 15th, 2007

The newest update on Google’s free analytics package has now support for Portuguese. As with English US-UK, we’re also used to this double localization, one for Brazillians and other for Portuguese, so it’s good news for us Europeans to have a dashboard in our mother language.
You can select it from the Language pulldown menu on the Analytics Settings–>My Account page.

While webmasters and data strategists are fine with the English interface, it will be useful to Portuguese clients that aren’t familiar with most of the terminology. For someone who spent 3 hours yesterday explaining the dashboard and main features, i surely welcome this addition.

Google Analytics

Speaking of the other Google Analytics updates, you might want to update your code to the new ga.js javascript include and take advantage of the latest functionalities, like the one that allows the tracking of ecommerce transactions.

Do you Knols ?

Armando Alves @ December 14th, 2007

Google launches knols, a Wikipedia killer, and amongst other features an interesting one:

At the discretion of the author, a knol may include ads. If an author chooses to include ads, Google will provide the author with substantial revenue share from the proceeds of those ads.

Knols

Is this another setback to dead-trees media? If authors have a substantial revenue share on a knols page, they might even consider writing for the web.
One thing i’m sure: authors have earned their recognition as the most important source of knowledge, and if they choose to abandon the academic walled gardens, then Google will be one step closer to “organize the world’s information and make it universally accessible and useful“.