The recent branded content platform provides a way for users to get involved and stimulates innovation sponsored by the technology company.

From Wired Magazine editor Chris Anderson to Nokia’s VP Ari Jaaksi, it’s something betweeen TED and Innocentive, with a twist of My Starbucks Idea to go along.

The new Ideas Map, where you can focus on the relationships between the big ideas.

One of the many themed videos, with Ron Conway discussing cloud computing.

You can also follow the project on Twitter or subscribe their blog.

The Wisdom project is a cooperation with Archbishop Desmond Tutu, creating a record of a multicultural group of people who have all made their mark in the world. Voices, words and images are brought together in this inspiring book by Andrew Zuckerman.

View in high-quality

And it feels good to stand of the shoulders of these giants: Chinua Acheb, Richard Adams, Madeleine Albright, Buzz Aldrin, David Amram, Alan Arkin, Burt Bacharach, Dave Brubeck, Dick Bruna, Zbegniew Brzezinski, Chuck Close, Billy Connolly, Bryce Courtenay, Terence Conran, Dame Judi Dench, Clint Eastwood, Dr. Garret FitzGerald, Malcolm Fraser, Frank Gehry, Jane Goodall, Nadine Gordimer, Vaclav Havel, Denis Healy, John Hume, Edward M. Kennedy, Billie Jean King, Henry Kissinger, Kris Kristofferson, Jimmy Little, Esther Mahlangu, Kurt Masur, Willie Nelson, Nick Nolte, Michael Parkinson, Jacques Pepin, Rosamunde Pilcher, Mary Quant, Bernice Johnson Reagon, Robert Redford, Vanessa Redgrave, Richard Rogers, Ravi Shankar, Graham Nash, Wole Soyinka, Helen Suzman, Desmond Tutu, Lella Vignelli, Massimo Vignelli, Bill Withers, Andrew Wyeth and Nelson Mandela.

Thanks for the tip, Miguel. This one slipped me. Besides, it’s a great Christmas present.

At the discretion of the author, a knol may include ads. If an author chooses to include ads, Google will provide the author with substantial revenue share from the proceeds of those ads.

Is this another setback to dead-trees media? If authors have a substantial revenue share on a knols page, they might even consider writing for the web.
One thing i’m sure: authors have earned their recognition as the most important source of knowledge, and if they choose to abandon the academic walled gardens, then Google will be one step closer to “organize the world’s information and make it universally accessible and useful“.

They start by referring the portuguese University Of Coimbra as the first record of connecting academic practices to color. This was a topic that always confused me when i was a student, as sometimes i met colleagues from other universities that had different colors but were studying for the same degree.

Help me out (and Colour Lovers) to find out the right color degree.

International:

(w/ Sergio edit @ 22:05, 2007/11/11)

Portugal

Michael made an interesting point on why to write (a book or a blog) :

“I’ve found that writing is a way to slow things down again, to question my own premises, to force myself to pay attention to things I might otherwise file away after the quick glance. (…)  I discovered that putting the words on paper changes the claim those words make on your attention. Is it better? Is it worse? The answer may be different for every reader. As a designer, I am very grateful I’ve been given the opportunity to let you see for yourself.

He is one of the founders of Duval Guillaume, one of the most acclaimed European advertising agencies, and in his speech he focused on how to become a advertising S.TA.R. It goes a bit like this:

• Start with a big idea: but don’t just start running looking for ideas; instead let them find you, go out for a beer with friend or let some tune on the radio spark the creativity
• Terrorist action:after you get the idea, you have to really act like a terrorist so others don’t grind you down and kill the idea. Don’t be afraid to fight against the status quo.
• Admirable Agreeable: have a nice attitude with clients and do your best to understand their point of view.and be receptive to other points of view
• Respectable Respect the others : let other earn their share of success, and understand that we are all human beings craving for acceptation .

Other than this precious acronym gem, he also showcased his agency work and shared some great stories, specially the closing note with a scientific explanation of why society needs advertising, based on the works by Geoffrey Miller. (Buy at Amazon UK / US).

Here’s one of Duval Guillaume commercials:

I’ll do my best at the panel “Advertising 2.0″, trying to close the gap between marketing and technology, and looking forward to get some positive feedback since the event is set a bit like Barcamp.

So here’s the schedule, in Portuguese:

For those of you who’d like to take off on a inspirational Saturday, come to Coimbra and let’s share some great insights.

- More info at http://takeoff.ideias3.com/

This was until i found last week the work of a portuguese working at the UCSD School of Engineering, with a interesting research in the fields of media search. Nuno Vasconcelos, a former member of the research staff at the Compaq Cambridge Research Laborator, and now Professor at USCD, explains his research on Supervised Multi-class Labeling in the video below (5 min) .

© University of California

He was also kind enough to answer me a few short questions that i’ll transcript here:

Armando Alves: Are the applications of your research mainly scientific ( i.e, medical diagnostics) or are there any plans to release it under commercial license?

Nuno Vasconcelos:Right now, we are still in a research stage, and not thinking about commercial deployment. But, in the long run, it should be possible. I am certainly investigating the possibility of applying this technology to medical imagery, but we are still in the process of learning exactly what we can do.

Armando Alves: Would it apply only to images or do you plan to extend it to video as well ?

Nuno Vasconcelos:Could and will be extended to video. That is one of the areas that we intend to address sometime soon.

Armando Alves: How do you address the semantic relationships between 2 different sets of images?

Nuno Vasconcelos:The idea is to learn vocabularies that are large enough to build generic systems, which do not have to be re-trained across different datasets. There will always be a limit to this, since some domains (e.g. medical imagery) can be very specific. But, at least for regular users (Google style queries), we hope to be able to package the vocabulary with the retrieval system, which you would buy as a piece of software. But we are not there yet.

Portugal does have a slight problem in keeping their brightest minds, but it’s always rewarding to find fellow citizens that are being recognized for their work.

Many thanks for your attention Nuno, and best of luck on your research.

Watch the video below:

Some interesting facts:

• People read a high volume of story text in both print and online.
• People read two ways: methodically or scanning.
• Alternative story forms – like Q&As, timelines, short sidebars and lists – help readers understand.
• Bigger heads and photos attract print readers; but directional elements draw online readers.
• Photos get a lot of attention in print.