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After the famous Let It Shine for Honda (by W+K), now it’s Goodby Silverstein and Partners to deliver some takeover action on this video for Tostitos (Frito Lay).
The movie is below, but you should visit the vimeo URL to really appreciate it.
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For many years Google was one of the last companies avoiding mass media advertising (though they’ve done it outside the US). That stronghold ended the last SuperBowl, with the now famous (and parodied) Parisian Love ad:
Even web companies with true fans reach a point when branding becomes necessary to grow a market that’s getting crowded. With many people starting to explore Google’s products and services, an ad that is relevant and tells a powerful story only helps to conquer more users, responding to needs that later get extended to their professional choices (think AdWords or Google Apps).
This need for branding for web companies will become even more evident the next few years, as startups try seduce advertisers by getting more reach and visibility. But instead of using the eyeballs approach, we’ll have a more combined branding approach.
Foursquare, the location based game, and their recent partnerships with Zagat or Marc Jacobs is an example of this sponsorship leveraging a web brand, . Other examples include ExecTweets with Federated Media and Microsoft or even more tactical approaches like the Let It Shine commercial for Honda and Vimeo.
Larger brands should take notice of these opportunities, by teaming up with web brands on relevant, win-win partnerships. As for web companies, Branding, even on a different form, is one step to leave their Beta label behind.
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Enough with technical jargon: at InternetOnlineWebsite.com you can learn all about this wonderful series of tubes.
A resource created by Barbarian Group and Aquent, it addresses a common problem: “I want this thing on my website, but I dont know how to get it, or even what its called!”
Explain your client or even your mom what Search Marketing is, or what you need to get social media right. And though you may find this ironic/funny, the fact remains that a lot of people still need to be educated on the several components and disciplines of interactive marketing.
For those instances when a brand wants to grab the latest gimmick (or UFO), you now you have InternetOnlineWebsite.com !
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Cross-posted at The Trendwatch
If it is not texting and looking and TV, it’s computer and listen to my iPod (…) If i know i’m gonna miss a show i record it.
I have facebook on my cellphone. I could research a word, do anything on my phone.
Diamond, 14
The Kaiser Family Foundation released today a report on Generation M(2), a research on media habits of 8-18 year olds, with a sample of more than 2,000 young people across the US. Impressive how this 100% connected generation is using mobile as the main gateway to digital content. Not to mention the multitasking habits. But you knew that already, right?
Key findings of the report include:
Over the past five years, Young people have increased the daily consumption of media from 6:21 to 7:38
An explosion in mobile and online media has fueled
the increase in media use among young people.
For a short overview of what kids have to say, follow the video below:
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One has to appreciate a smart online media campaign. Just shows there’s still hope for display advertising.
Agency: Mccann Digital Israel
Client: Chocolate Dessert from Tnuva
Source: Leo Burnett Frankfurt blog
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This is huge for SMBs. AdWords now has the ability to target locally, just right before people leave their homes to go shopping, having searched on the web first.
With the new location extensions, ads can be target based on a user’s location and search terms.
Mark my words: Real-time + Personalized search + local targeting will redefine commerce.
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Nike. Racing. Twitter. Voice recognition.
Oh, just watch the video.
Using an iPhone strapped to their arms and an earphone, simply by pressing a button, the runners were able to share their experiences with the world in real time. The voice message was turned into a text message that was automatically published at thehumanrace.com.ar/envivo/, in their Twitter accounts, and banners on sports vertical portals and news sites.
Good run by BBDO Argentina.
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Crossposted at The TrendWatch
Yesterday, the quintessential online ad resource BannerBlog featured two ads for Smart. Both pulled dynamic data weather and maps to build a display ad unit. I could be wrong, but the data source was probably some sort of API. For those not so versed in acronyms, Wikipedia to the rescue:
An application programming interface (API) is an interface that a software program implements in order to allow other software to interact with it; much in the same way that software might implement a user interface in order to allow humans to interact with it.
Flickr Mosaic: Crayonbox, constructed with Flickr API. Released under a CCommons license by krazydad
Like digital bridges, API’s request standartized information from public (and sometimes private) web services. From USA Spending to Fedex tracking, from Flickr to Google Maps, the interest for APIs has been traditionally confined to B2B/ERP and the Social Web. But lately the concept is extending beyond these areas: with developers creating exciting and unexpected uses with the new data available, and with consumer brands and the ad industry starting to let go of their closed silos, in essence “letting one thousand flowers bloom“. A good consumer brand example of this trend is the UK grocery chain Tesco, who announced a new API at TechForTesco and invited developers to tinker with its data, search for nutrition facts or send ‘ideas’ to the customer’s ‘ideas inbox’.
Web development frameworks have long been using these large building blocks to enable rapid development by a larger interested audience. They not only ignite the engine of innovation, sometimes stalled by internal corporate politics, but also allow brands to have a comfortable degree of control. With new data sets available, we could start thinking of new kinds of mashups, such as business data built directly into communication solutions, CRM programs feeding custom content or display ads with real-time data, as mentioned in the beginning.
Before a brand dips into this space, it’s challenge is to question which data set respects legal and privacy issues, while at the same time being interesting enough for developers and consumers to act upon. What they shouldn’t be asking is if an API is useful (it’s useful when the data is right).
If you’d like to know more about what’s being done with such web services, I highly recommend checking out the website Programmable Web. It’s a useful resource with over 1500 APIs that have been used in thousands of mashups.
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Yes, the Internet is wonderful and all that stuff, but sometimes we do indulge ourselves with a good sofa evening, watching a film on TV.
To celebrate this escape from the smaller mobile and laptop screens, the Image Freedom movement was launched a few days ago.
You can find lots of video testimonials of people playing around this idea, with channels on Vimeo and YouTube feeding the large video experience on the website.
And just a few minutes ago, LG launched the product website at liberteaimagem.com, a full 3D experience, showcasing the borderless concept of the LG SL9000 model, the new high contrast LED with ultra slim design.
Go ahead, give the site a spin (literally) and check the gallery for some nice product footage. And maybe, just maybe, you’re free to choose LG when getting the new TV model for your living room.
So, if sometimes i don’t update this blog that often, then perhaps it’s because I’m actually working on stuff like this. Enjoy.
Credits:
Agency: Fulllsix Portugal
Creative Director: Rui Vieira
Interactive Design: Daniel Teixeira, Victor Afonso
Copywriter: Claudia Ribeiro
Web Strategy: Armando Alves
Account Management: Ricardo Costa, Sofia Delfim
Guerrilla marketing : Torke
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Ladies, let’s be honest: your intelligence isn’t the first thing we notice.
Or so they say at the Trivial Pursuit Experiment:
Come on guys, don’t disappoint me and let’s show the ladies we’re damn smart. At least sometimes.
Word of advice: don’t miss too much answers or you’ll have to watch some humiliating performances by one of ours.
RSS readers: click to watch the videos.
Source: GoViral affiliated post