Centered around the keyhole bottle icon, symbolizing Coca-Cola’s mysterious secret formula, the video has several overlays leading to unique digital experiences.

I’ll throw a few spoilers linked on the video overlays:

On Twitter, you can follow Dr.Pemberton, Coke’s 179 year old inventor, and ask questions about Coke’s secret formula.
On Facebook, send your friends a polar bear video message (and the chance to win a free Coke, US only).

Not to mention the video feed tracking the safe where the secret formula is probably hidden.

And by sending a Coke bubble on www.mycoke.com/smileizer , Coke will donate $1 to the National Parks Service for each laugh.

Something tells me that this is not the end of Dr. Pemberton’s adventure. There’s probably more to it.

Ladies, let’s be honest: your intelligence isn’t the first thing we notice.

Or so they say at the Trivial Pursuit Experiment:

Come on guys, don’t disappoint me and let’s show the ladies we’re damn smart. At least sometimes.

Word of advice: don’t miss too much answers or you’ll have to watch some humiliating performances by one of ours.

RSS readers: click to watch the videos.

Source: GoViral affiliated post

Using YouTube annotations is not new, but the integrated interactive quiz is worth mentioning for this campaign promoting the new Sony Ericsson W995.

Agency: bplusd interactive

Winner of the Special Jury Prize at Hot Docs 2009, the film is narrated by Gord Downie, featuring music by Sam Roberts, Sufjan Stevens, Sigur Rós, Robbie Robertson and Brian Eno.

Just enjoy. And think about it.

Source: Osocio

Good one by Axe, on this branded entertainment experience, interviewing over 100 girls about the Axe Effect products. Listening to consumer is great when it isn’t merely a buzzword on your Powerpoint. And it shows how Axe is starting to position itself beyond their core teenager target.

Sorry for the unconscious lack of disclaimer. Won’t happen again: Axe is a Fullsix client in Portugal.

Oceans (Ocean Level vs Global Temperature)

Climate Changes (Climate Change vs Global Temperature)

Biodiversity(Biodiversity vs Global Temperature)

Cross-posted at Osocio;
Source: Adivertido;
Agency: AlmapBBDO

Karlijn showed me a few months ago a project Lowe/Draftfcb Amsterdam was working on and it got me attention right away, as a sign of things to come.

Upload Cinema

Upload Cinema picks the best of online video and brings it to the big screen, with people getting together to enjoy inspiring and entertaining web video, selected by curators or proposed by the members.

The meetup, currently only by invitation (apply here), takes place every first Monday of the month at 9.30 PM at movie theater De Uitkijk in Amsterdam. The current edition’s theme is “Typo Film”, showcasing motion graphics using kinetic type.

The project has recently been awarded as Best crossmedia concept at Spin Awards.

Online video as an alternative media diet took shape in 2008, with websites like Current.tv to the more randomly obscure Upl8.tv, a trend becoming even more evident as digital video gets away from keyboard and spreads to multiple devices, with an increasing long tail consumption of online video.
From Viral Film festivals to Vimeo offline, it’s something we’ll start to get used to. With or without the popcorns.

Intel does corporate kinetic type, on a glimpse to the future of technology as the embedded Internet.

Nick Campbell talks about How to Be A Motion Designer and GET PAID

Bathroom Twitter Literature: #1: Reading David Armano.

(also in the series: Joseph Jaffe, Guy Kawasaki, Valeria Maltoni, Robert Scoble, Mack Collier and Tara Hunt )

You’re Digital. I’m a Poster.

Gary Baseman discusses the influences and motivations behind his artistic pieces for WhiteCanvas.

Enjoy your weekend.

To think that i proposed a big national tourism company to sponsor Matt‘s 2007 worldwide tour … Oh my, how it hurts to be ahead of your time.

Soul-O-Meter and Catbert, Evil H.R. Director

Drunken Lemurs and Payroll Management

Catbert, Evil H.R. Director and Spooky

The Key to Happiness and Top Performer

Any resemblance of the videos with your own corporate culture is pure coincidence.
Now it’s just a matter of time until a circular comic strip shows up, with Dilbert on YouTube talking about YouTube and Dilbert. Ok, my bad joke. Blame it on Catbert.

But speaking of dead-tree comics, is there any character or strip that you would love to see animated ?

Image source: Wikipedia
Here’s a few ideas: Calvin and Hobbes, Mafalda and Beetle Bailey.

Source: Watching TV Online