A Source Of Inspiration

The hell with planning, account meetings and business smalltalk. What we really need is some fast decisions to pick the latest buzz and deliver some great advertising on top of it.

Credits

After the latest TCM post, now I found this one by Axe.
And don’t forget last year’s most successful direct sales campaign, about Julien Lopetegui, a Spanish football star who fainted during a TV news broadcast. Banco Gallego and agency Shackleton picked the story and a few days later a print campaign was out, inviting consumers to visit porquesedesmaylopetegui.com (offline) and find out why Lopetegui had fainted.

Agencies and marketeers are having a hard time keeping up with the speed of information, but those who are fortunate enough to tune their messages to consumer’s buzz have a better chance of being listened.

Source: The Planning Lab

Enjoying a deserved break in Madrid, it came to my attention on a newspaper a political marketing effort by candidate Mariano Rajoy.

The online marketing campaign is a mix by the one from Moveon.org and Bushin30seconds with the one from Sporting. The twist here is a mobile invitation made to voters, so they take a seat on a PP (Partido Popular) meeting and do a bit of crowdsourcing, at tupropuestaen30segundos.com.

After their previous efforts on Facebook, the PP is generating enough tech buzz, promising wi-fi in every city.

Political online marketing had a promising year start, with personal favorite Barack Obama getting all attention with UGC hits like Obama Girl and YouBama. With young voters loosing their interest in politics, it all comes down to: If you can’t fool them, you’ll better join them.

Or the changing face of politics at youtube.com/debate.

More on CNN.

CNN Youtube debates.

On a less serious political claim, check Obama girl.

Turbulent times at GooTube. After Viacom moved out, Turkey is banning the service due to a video showing Greeks criticizing and insulting Turkey and Ataturk. More details at TimesOnline.

Source: Techcrunch