As if it wasn’t enough that BarackObama.com rocks, will.i.am teamed up with agency Syrup and builded a site where Obama supporters can join in to momentum.

The same way the video came to life, the website is counting on crowdsourcing and UGC, by uploading photos with name and location into the music video, or tagging their Flickr photos with “hopeactchange”, and create a mosaic visualization.

Yes We Can.

Credits

After the latest TCM post, now I found this one by Axe.
And don’t forget last year’s most successful direct sales campaign, about Julien Lopetegui, a Spanish football star who fainted during a TV news broadcast. Banco Gallego and agency Shackleton picked the story and a few days later a print campaign was out, inviting consumers to visit porquesedesmaylopetegui.com (offline) and find out why Lopetegui had fainted.

Agencies and marketeers are having a hard time keeping up with the speed of information, but those who are fortunate enough to tune their messages to consumer’s buzz have a better chance of being listened.

Source: The Planning Lab

The online marketing campaign is a mix by the one from Moveon.org and Bushin30seconds with the one from Sporting. The twist here is a mobile invitation made to voters, so they take a seat on a PP (Partido Popular) meeting and do a bit of crowdsourcing, at tupropuestaen30segundos.com.

After their previous efforts on Facebook, the PP is generating enough tech buzz, promising wi-fi in every city.

Political online marketing had a promising year start, with personal favorite Barack Obama getting all attention with UGC hits like Obama Girl and YouBama. With young voters loosing their interest in politics, it all comes down to: If you can’t fool them, you’ll better join them.

More on CNN.

On a less serious political claim, check Obama girl.

Source: Techcrunch