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A great job from the Society Of Digital Agencies.
The 2011 Digital Marketing Outlook (DMO) study, conducted by SoDA and its research partner, AnswerLab, revealed significant information regarding budgets, hiring strategies and what marketers value the most. For example the study discovered that 80% of marketers plan to increase the volume of digital projects in 2011 with 43% planning to decrease traditional paid media investments
Source: SoDa blog
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As promised, here’s the presentation from yesterday at RIApt AUG, on a 30 minutes talk about why you should care about Progressive Enhancement and how it can be applied to websites developed with the Flash platform.
The sample code (with SWFObject, SWFAddress and XSLT samples) is also available for download.
Update: As Marcos rightfully points out, the Slideshare link isn’t that “accessible”. So here’s a PDF or ODP for download.
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Having a full day job and being a active blogger, makes it hard to find some free time to give presentations and worshops. But as I always wished for an active Adobe User Group in Portugal, it was hard to decline the invitation by Paulo Moreira, for the next meeting, February 27th.
I’m not really a full scale programmer, but having worked over 7 years with Flash, and being recently seduced by the advantages of web standards, the best i could remember for my session was the subject of Progressive Enhancement, or how to present rich media experiences while delivering alternate content.
Here’s the meetup info:
World Video Digital Signage
A project developed by JP Sá Couto and AmplitudeNet for low cost digital signage basead on the Flash Platform.
I’ll try not to be too technical, so if you’re interested in the subject, please drop by (signup required) . If not, i’ll post the the presentations slides here.
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The celebration of processes and stories is one of the big steps towards recognition of the creative technologist in our society. Following the discovery of a blog about Interactive Producers the past weekend at iPro, it was nice to found out about the redesign of This Happened, on a twip (? a twitter tip) by Brendan Dawes.
The event website, focuses on the stories behind interaction design projects, their concepts and the production process behind many interaction design and digital companies.
Forthcoming events on the 23rd Feb 2009 at Utrecht and on the 12th Mar in London, but you can also watch past talks online and follow them on twitter.
Founded on 2007 by Chris O’Shea, Joel Gethin Lewis and Andreas Müller, it has now over 20 past talks, from United Visual Artists to the co-founder of the Arduino Project.
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Sapo Codebits is an event inspired by Yahoo HackDay, bringing together web developers and tech entrepreneurs from Portugal, sponsored by Sapo, a portuguese ISP and tech company.
I’ve been invited (along with other screeners) but just got here late, and missed the opening. Mike Culver was next, evangelizing Amazon Web Services and the EC2 platform.
Keep tuned with more live blogging until Wednesday.
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Just found Peter Merholz (from Adaptative Path) slidecast on experience design.
Important lesson:
Don’t focus on technology and features. Heck, don’t focus on the “product.” Focus on the experience you want to create, and build a system that gets you there.