Interesting Snippets: the book

Armando Alves — Fri, 26 Oct 2007 00:07:29 +0000

Lynette Webb has just released her “Interesting Snippets” book, available for sale at lulu.com, with part of the profits donated to the Battery Hen Welfare Trust, a UK charity organization.

For those who don’t know Lynette, she has a fantastic flickr set, with slides describing the changes in online and media. She works for Isobar and is a guest author at Future Lab.

Besides being self published, the wonderful thing about this book is that photos are all from flickr users thanks to a creative commons license, with Lynette carefully selecting quotes for the captions on each slide. I often use some of her slides for presentations and even have been inspired to create some of my own, so it’s wonderful she has pulled this digital resource out of the web into paper.

Great work, Lynette (and co-photographers) !

Future Of Online Advertising snippets

Armando Alves — Mon, 11 Jun 2007 01:37:04 +0000

As a tribute to Lynette, i’m posting here my favorite quotes of the Future of Online Advertising Conferece, in the form of interesting snippets.

Heather Luttrell (IndieClick)

Who are we to say what the future of advertising is? What we can do is provide a framework to analyse which sites are up and coming for advertisers/marketers.

Jeremy Allaire (Brightcove)

Fragment or be fragmented

Henry Copeland (Blogads.com)

There are billions of touchpoints out there now. And that’s what makes it so difficult for marketers – they’re running away from you into the corners.

Kim Malone (Google)