My friend Andre, and blogger at AdvertisingEtc, just directed a visual delicacy using a Phantom camera at 1000fps. The commercial announces the release of a new magazine: Relance.

On his own words “the concept of the ad is that the subjects are being compressed into the magazine“. And, boy, they look pretty good to me. Congrats Andre.

Credits
Agency: Uzina (Portugal)
Creative Director: Gustavo Suarez
Art Director: André Breda
Copywriter: Roberto Ferraz
Account Director: António Roquette
Production Company: Garage Films (Portugal)
Director: Enrique Escamilla
Photography Director: Carlos Lopes (Cácá)
Executive Producer: Miguel Varela
Editor: Marcos Castiel
Post-production Director: Marta Metrass
Phantom Operator: Raoul Rodriguez
Post-Production: Ingreme (Portugal)
Music Supervision: Level Two Music (Australia)
Song: QUA - Painting Monsters
Composer: Cornel Wilczek
Sound post-production: Ameba (Portugal)

You have to hand it to those bright minds at IDEO. They do know how to have fun and break the rules. Jay Kaplan and team have put together a modern time Rude Goldberg chain reaction, on eight worldwide locations, six time zones, and roughly fifty people involved.



The Boston team gets their machine ready amongst scenes of local history. Photo credits: Ideo Labs

The video below is 15 minutes of pure blend between engineering and creativity, with each office creating their own chain reaction masterpiece. Enjoy.

IDEO Global Chain Reaction from IDEO Labs on Vimeo.

Just because we love movies,

And you know that you were portrayed in at least one of these videos.

Who said porn can’t be used in advertising? Sure it can. Just watch the SFW (Safe For Work) video that Diesel did for their 30th anniversary party.

Agency: The Viral Factory
Source: AdRants

P.S. So Diesel apparently decided to pull the plug on this one.
But fear not, a new version is below, for your viewing pleasure.

I just don’t get it. Someone decides to seed the video and all of the sudden they’re pulling the rug, on what could be a great viral?

The video of the week is no motion graphics masterpiece or a viral sensation (yet). It’s a simple clay figure animation by the folks from Meetup.com (recently redesigned), remembering us that we can use the Internet to get off the Internet.

There’s also the mini-site at unplugyourfriends.com, where you can send an Intervention Email to your screen- addicted friend. After all, you can do your life without Twitter.

The film was created by Julie Lamb Gaboriau and Phil Gable, directed by Rohitash Rao and produced by Curious Pictures in NYC, in collaboration with Meetup.

Source: Paul Isakson

P.S.: Speaking of meetups, if you’re in Lisbon, join us at Social Media Cafe and Twittlis.

The video of the week goes to a recent TED talk by Peter Hirshberg, discussing “how the computer ambushed television”.

Peter Hirshberg is now on the advisory board of Technorati and authors a weblog on disruptive culture and technology, having worked for Apple, Microsoft, AOL and NBC. His talk is a a great overview on the evolution of media and the new role of the web.

Some appetizer quotes:

(…) the tech world is best understood not as a business cycle, but as a messianic movement. We promise something great, we evangelize it, we’re going to change the world, it doesn’t work out too well and so we actually go back to the wall and start all over again, as the people in New York and LA look on in absolute morbid astonishment, but it’s this irrational view of the world that drive us on

(..) when we emerged from this into what we called Web 2.0, things actually are quite different
and i think it’s the reason that TV is so challenged. If Internet 1 was about pages, now is about people. It’s a customer, it’s an audience, it’s a person who’s participating, it’s the formidable thing that is changing entertainment now.

The video below has been around for a while, but it was the first one that turned lip dubbin’ into an Internet meme.

Lip Dub - Flagpole Sitta by Harvey Danger from amandalynferri on Vimeo.

Quite appropriately, it was done by a group of friends who work for internet video startups like Vimeo and CollegeHumor. And the girl at the beginning (Amanda) is really cute.

Liked it? Here’s a few more videos:
(more…)

Following the SOTW (site of the week), a Video Of The Week. Despite all the social media buzz, some people might not be aware of a groundbreaking moment for the web technologies. Meet Ubiquity:

Ubiquity for Firefox from Aza Raskin on Vimeo.

The video speaks for itself, in one huge step towards the cloud.

This blog has been too quiet these days, as i enter my second week of holidays. I’ll be back in full strength, but meanwhile enjoy a month old video of fireworks with music by Sigur Ros.

The Fourth from Michael Brodner AKA Bones on Vimeo.