Spoken film

Spoken film

These are the words, these are the films. 1. The Division Of Gravity by Rob Chiu – Rob’s work always had this magnetic effect on me. How many things we held yesterday as articles of faith which today we tell as fables. 2. Nike Soccer Spot by Phillip Lopez – from a previous shoot, masterfully […]

By Armando Alves In
A print ad that speaks to you

A print ad that speaks to you

Great catch by Marc at Osocio: a campaign for Reporter Without Borders, by Publicis Brussels with a print ad that speaks to you. Don’t have an iPhone? Try the website. Just shows how dead trees media can still be relevant on this digital age. Sort of.

Real fun with Hot Wheels secret race

If you were getting tired of projection mapping videos, hold on as this one is a whole new game. In fact it’s actually for game, Matel’s Hot Wheels™ Skull Racers. The 3D projection by Muse Amsterdam, in collaboration with PostPanic and BeamSystems, took place at Customs House in Sydney, Australia and featured the game’s vehicles […]

The Digital Story of Nativity

From the folks at Excentric, one of the top digital agencies in Portugal, comes the history of a digital Christmas. Watch video As they conclude, “time changes, but the feeling remains the same”. Source: Excentric blog

Last week a YouTube campaign made a big fuss online (2700k views and counting), using a pastiche of “viral” techniques: Re-adaptation of the 5 year old Subservient Chicken campaign for Burger Chicken Recycling of the Nintendo Wii Wario Land / Tostitos takeover Tricky title by using “NSFW” on perfectly safe content. I have nothing against […]

By Armando Alves In

Josh is The Human Avatar

Game marketing is usually one level up, and there’s a lot to learn there from those trying to capturing attention of consumers. One campaign that has been making the rounds is APB: All Points Bulletin‘s take on The Human Avatar, a real-time experiment in identity and transformation. During several stages, Josh, a fan chosen by […]

By Armando Alves In
Coke: The Secret is Out There

Coke: The Secret is Out There

Loving the new YouTube based campaign for Coke by Wieden+Kennedy Portland. Centered around the keyhole bottle icon, symbolizing Coca-Cola’s mysterious secret formula, the video has several overlays leading to unique digital experiences. I’ll throw a few spoilers linked on the video overlays: On Twitter, you can follow Dr.Pemberton, Coke’s 179 year old inventor, and ask […]

Sweet Remedy for Broken Hearts

One has to appreciate a smart online media campaign. Just shows there’s still hope for display advertising. Agency: Mccann Digital Israel Client: Chocolate Dessert from Tnuva YouTube link Source: Leo Burnett Frankfurt blog

By Armando Alves In