These are the words, these are the films.
How many things we held yesterday as articles of faith which today we tell as fables.
I like for you to be still.
If you were getting tired of projection mapping videos, hold on as this one is a whole new game. In fact it’s actually for game, Matel’s Hot Wheels™ Skull Racers.
The 3D projection by Muse Amsterdam, in collaboration with PostPanic and BeamSystems, took place at Customs House in Sydney, Australia and featured the game’s vehicles in one hot speed racing battle.
Game marketing is usually one level up, and there’s a lot to learn there from those trying to capturing attention of consumers. One campaign that has been making the rounds is APB: All Points Bulletin‘s take on The Human Avatar, a real-time experiment in identity and transformation.
During several stages, Josh, a fan chosen by APB’s online community, will subject himself to a extreme makeover: hair style, piercings, tattoos, and clothing, just as it would happen with the in-game avatar personalization tool.
I’m not much into games (time is precious) but as far as marketing is concerned, this does level up. Or are reality shows venturing into videogames?
Loving the new YouTube based campaign for Coke by Wieden+Kennedy Portland.
Centered around the keyhole bottle icon, symbolizing Coca-Colas mysterious secret formula, the video has several overlays leading to unique digital experiences.
I’ll throw a few spoilers linked on the video overlays: On Twitter, you can follow Dr.Pemberton, Cokes 179 year old inventor, and ask questions about Cokes secret formula. On Facebook, send your friends a polar bear video message (and the chance to win a free Coke, US only). Not to mention the video feed tracking the safe where the secret formula is probably hidden.
And by sending a Coke bubble on www.mycoke.com/smileizer , Coke will donate $1 to the National Parks Service for each laugh.
Something tells me that this is not the end of Dr. Pemberton’s adventure. There’s probably more to it.