These are the words, these are the films. 1. The Division Of Gravity by Rob Chiu – Rob’s work always had this magnetic effect on me. How many things we held yesterday as articles of faith which today we tell as fables. 2. Nike Soccer Spot by Phillip Lopez – from a previous shoot, masterfully […]
Great catch by Marc at Osocio: a campaign for Reporter Without Borders, by Publicis Brussels with a print ad that speaks to you. Don’t have an iPhone? Try the website. Just shows how dead trees media can still be relevant on this digital age. Sort of.
If you were getting tired of projection mapping videos, hold on as this one is a whole new game. In fact it’s actually for game, Matel’s Hot Wheels™ Skull Racers. The 3D projection by Muse Amsterdam, in collaboration with PostPanic and BeamSystems, took place at Customs House in Sydney, Australia and featured the game’s vehicles […]
From the folks at Excentric, one of the top digital agencies in Portugal, comes the history of a digital Christmas. Watch video As they conclude, “time changes, but the feeling remains the same”. Source: Excentric blog
Last week a YouTube campaign made a big fuss online (2700k views and counting), using a pastiche of “viral” techniques: Re-adaptation of the 5 year old Subservient Chicken campaign for Burger Chicken Recycling of the Nintendo Wii Wario Land / Tostitos takeover Tricky title by using NSFW on perfectly safe content. I have nothing against […]
Nice overview of the work by SapientNitro.
Game marketing is usually one level up, and there’s a lot to learn there from those trying to capturing attention of consumers. One campaign that has been making the rounds is APB: All Points Bulletin‘s take on The Human Avatar, a real-time experiment in identity and transformation. During several stages, Josh, a fan chosen by […]
Loving the new YouTube based campaign for Coke by Wieden+Kennedy Portland. Centered around the keyhole bottle icon, symbolizing Coca-Colas mysterious secret formula, the video has several overlays leading to unique digital experiences. I’ll throw a few spoilers linked on the video overlays: On Twitter, you can follow Dr.Pemberton, Cokes 179 year old inventor, and ask […]
One has to appreciate a smart online media campaign. Just shows there’s still hope for display advertising. Agency: Mccann Digital Israel Client: Chocolate Dessert from Tnuva YouTube link Source: Leo Burnett Frankfurt blog