I’m in New York for the next 3 weeks, working at the DRAFTFCB NY office.
For those few 1.68% new yorkers that visit my site, maybe we can get in touch and share some “inspirations”.
For regular readers, i’m not sure how often i will be posting, but you should expect some NY related stuff.
“If you don’t invest enough on environment”
“You’ll have a different cost later.”
After giving a hand at previous Cyber winners such as Leonardo and Claudio, or Tiago and Carlos, this year i was quite proud for these brillliant folks having earned 2 honorable mentions, and being selected to compete at Cannes. Oh, did i mention that we won Cannes Young Creatives award in 2004?
One more ambient/guerrilla campaign, using street art and the medium as a message.
To remember the fact that a great number of car accident victims aren’t always inside the vehicle, the white stripes of a zebra crossing at Restauradores, Lisbon, were replaced by a painted list of dead pedestrians.
Ok, 2 posts in a row about DraftFCB is getting a bit self promotional. But this a funny take on the real Second Life, by the Paris offices.
I actually thought about building our own offices (with a little help from friend Nuno), but as we didn’t had the time and people to engage in actual conversations (too busy doing real work), the idea was abandoned. Maybe next time.
Just a quick note on a freelance job i did last month, for a new portuguese B2B company: HamletB2B
Two of the partners are old friends so i helped them out, designing and developing a temporary internet presence. As we’ve discussed in a metting prior to the website launch, in today’s media landscape it’s essential to have an interactive strategy and a solid hability to communicate through digital channels. So, i’m expecting that HamletB2B will evolve to consulting on matters such as corporate blogging, internet PR and interactive branding.
It’s a bit late, but as promised, here’s the story of our holiday card.
About 350 bottles of wine were stripped of the brand label.
Later they were wrapped as a gift and sent to our clients, partners and friends.
The only text on the gift was a holiday message and a URL,
in the form of http://[Clientname].estamosconsigo.com, with no address or sender mentioned.
(btw, estamosconsigo.com translates to english to something similar to “count on us”)
350 subdomains were created, one for each bottle sent. Each subdomain loaded a custom page with the signatures of the people here at Draftfcb that worked closely with that client, and you could reply them back directly on the page.
The page featured also two links, one for our URL, www.fcb.pt, and another one for a page were we had a detailed explanation of the wine that was offered, the brand and how to serve. And of course, a holiday message from all of us.
Ah, almost forgot: the wine brand was one of our clients in the past year and on the second page you’ll see the featured campaign with the that same wine.
This next 29 and 30 November will take place in Lisbon the 7th International Conference on Refugees.
The film is from DraftFCB Lisbon.
Creative Direction: Duarte Pinheiro Melo, Luis Silva Dias
Art Director: William Silva
Copywriter: Aline Arantes
Production: Show Off
Director: João Moura
Sound Production: Som de Lisboa
Video Production: CEE
Production Company: A-Ver-O-Mar