With mobile eating the world, creativity will gradually move from the desktop, tablets being the natural choice. Storytelling on mobile can go beyond Bitstrips, Instagram or Vine, with more options for mixed media. Storehouse: media storytelling on mobile Storehouse launched today on the App Store, allowing you to combine photos, videos, and text to tell a […]
When you start to see stuff like this. I wonder if all OEMs and startups realize how many people are trying to unplug instead of being more connected.
It’s about time brands start to see themselves as publishers and “cook” their own meals. Or as Trevor Edwards once said, “We’re not in the business of keeping the media companies alive”.
I’ve yet to find a paper or research that shows how online contests or sweepstakes help a brand grow.
R/GA shared today on Facebook an infographic created by their Data Viz team for football (aka soccer) team New York Red Bulls. There’s nothing really remarkable on the infographic (besides the team’s season performance), but i kept wondering how far has advertising evolved to considered infographics as standalone creative works. Data, big or not, is […]
The dust has yet to settle regarding the future of media companies. In the past few months i had several discussions regarding media business models with a few companies in Portugal, and everyone seems a bit lost, even if abroad a few trends for the digital world are emerging. Time-shifting and big data editorial (and […]
Last week i took some time to wonder about the future of agencies — insofar as to consider whether clients should crowdfund their own agencies — and one trend kept coming up: disintermediation. This was quite clear regarding digital agencies where the surplus is the rule and the creativity is the about the only thing short on […]
When everybody zigs, zag. So instead of the fashionable paralax scrolls or the deepest site, go sideways instead with the world’s longest panoramic portrait of Cannes Film Festival. To showcase the festival and all its glamour, Chivas Regal presents The Legend Of Cannes, created by EVB and produced by UNIT9 and Holster Productions. The most impressive was […]
A brief look at One Show Interactive winners and what do they mean. PRELUDE: Yes, i still blog. Though much of my writing lately is for portuguese media and corporate communication, i pulled myself together and figured out that blogs are still my voice and always will be. Notwithstanding what blogs are nowadays, with services […]
Below, many of the reasons why i don’t blog as often as i did. FULLSIX – Portugal from Fullsix Portugal on Vimeo. Visit Fullsix’s video portfolio at http://vimeopro.com/fullsixpt/selectedworks.