Weekly digital creativity

Posted in Creativity, Inspiration, Interactive, Websites

Last week was really busy, with tight project schedules and a 24h coding marathon at Codebits. Nonetheless, there’s always time to share the latest fresh inspirations:

First, another great idea by FarFar, with Nokia presenting the next step in workload management. Just upload that boring document you have on your Documents folder and be surprised.

Speaking of mobile, and for not accusing me of a Nokia bias, there’s Samsung Omnia, a video exploration on what a mobile device has to offer, at 42goodthings.com. Also created by a Swedish agency, Projector.

Having a great time? Then grab a Heineken beer, and take a good look around the bar to know the signs.

It could be easier to understand, so i wouldn’t had to put up with the annoying voice off. The Oddcast custom video is nice though. Work by Unit9.

After the digital inspiration, a few more video bytes on creativity, starting with Lit Studio’s Interactive Mirror (not sure how it would work out on a Monday morning)


Interactive Mirror from Alpay Kasal on Vimeo

and ending with an essential talk on creativity and play by IDEO’s T shaped men, Tim Brown.

Featured Inspirations

Get ready for Age Of Conversation 2

This October 29th, the new book Age Of Conversation 2 is released, a unique collaboration with bloggers from 29 US States and from 14 other nations from Australia to the Ukraine. ...

Social Media and Brand Hijacking

Brand Hijacking happens when consumers appropriate the brand for themselves and add meaning to it. Most of the times, we get to know only the benign form, when customers act as evangelists. This behavior is ...

10 Web Design Galleries you should know about

For those times you need a visual brainstorm: The FWA (Favourite Website Awards) Awarding sites since 2000, it's probably the most famous web design gallery of ...

Site Of The Week

Baby Routan

As if it wasn’t enough that CP+B grabbed Brooke Shields for their VW Routan Campaign, they partnered with Oddcast to create RoutanBabyMaker.

On this genetic online mashup, with careful attention to interactive details (loved the buttons), the user is invited to upload mom and dad’s photos to envision how their baby would be.

A simple but great use of this technology, and spot on at the van’s target audience. That’s how interactive briefs should be interpreted - ask not what can technology can do for your campaign, but what the campaign can do for technology.

Source: FWA

Video Of The Week

Shameless PromoTion: Relance Commercial

My friend Andre, and blogger at AdvertisingEtc, just directed a visual delicacy using a Phantom camera at 1000fps. The commercial announces the release of a new magazine: Relance.

On his own words “the concept of the ad is that the subjects are being compressed into the magazine“. And, boy, they look pretty good to me. Congrats Andre.


Credits
Agency: Uzina (Portugal)
Creative Director: Gustavo Suarez
Art Director: André Breda
Copywriter: Roberto Ferraz
Account Director: António Roquette
Production Company: Garage Films (Portugal)
Director: Enrique Escamilla
Photography Director: Carlos Lopes (Cácá)
Executive Producer: Miguel Varela
Editor: Marcos Castiel
Post-production Director: Marta Metrass
Phantom Operator: Raoul Rodriguez
Post-Production: Ingreme (Portugal)
Music Supervision: Level Two Music (Australia)
Song: QUA - Painting Monsters
Composer: Cornel Wilczek
Sound post-production: Ameba (Portugal)