Thoughts on Campaign Hashtags

Thoughts on Campaign Hashtags

Being on Twitter since 2007, i had the chance to watch the birth of the hashtag, with Chris Messina proposing to use the “pound” sign for grouping related information, along with Stowe Boyd’s later efforts with microsyntax. how do you feel about using # (pound) for groups. As in #barcamp [msg]? — Chris Messina™ (@chrismessina) […]

Dove and the selfie made woman

Dove and the selfie made woman

Dove applies their “Real Beauty” filter to the selfie concept, inviting young girls and their mothers to publish their honest selfies at dovebeautyis.com and discuss it with #beautyis The new campaign is based on the 8 minute documentary Selfie where director  Cynthia Wade reveals “how we have the power to redefine what is beautiful in all of us”.

Lee Clow’s Beard

Lee Clow’s Beard

Once upon a time, a Twitter account was born, with almost daily musings on advertising and facial topiary. Then, a book happened. And an app. And even legendary ad man Lee Clow spoke about it. Oh, just follow the damn thing: @leeclowsbeard

We do it for the happiness

We do it for the happiness

Last August, Coke shared a glimpse of their creative agenda, toward content excellence. Have a look at part 1 and part 2, if not for the visual mapping. Besides the marketing lingo, there’s one part that interested me the most: Liquid Content, or how content can be apart but share the same molecular brand DNA. […]

Inspiration (and a Smile) changes everything

Inspiration (and a Smile) changes everything

Vanessa from DDB Brasil just sent me an example of Digital Out, Interactive In. Brastemp, a Brazilian electronics brand shows how you can be interactive with radio. The campaign was so successful that it was replicated in Portugal by a couple of radios. The spot, that aired simultaneously in 11 major radio stations in the […]

Are you attending SWITCH Conference?

Are you attending SWITCH Conference?

If you’re curious what conference I’m talking about, start by visiting http://www.switchconf.com/ . Too busy? Well, in a nutshell, it’s a 2 day event bringing together passionate people with different backgrounds to discuss and share ideas about innovation, entrepreneurship, science and technology. Ricardo Sousa and his talented young team rolls out the 2011 edition in Oporto (Portugal), the […]

Young people are old school

The glittering lure of targeting hipsters. Economics and demographics tell us that young people are no longer a terribly attractive target for most marketers. Over 75% of the wealth of the country is in the hands of people over 50. And yet our advertising and marketing strategies today, if anything, are more focused on youth […]

Last week a YouTube campaign made a big fuss online (2700k views and counting), using a pastiche of “viral” techniques: Re-adaptation of the 5 year old Subservient Chicken campaign for Burger Chicken Recycling of the Nintendo Wii Wario Land / Tostitos takeover Tricky title by using “NSFW” on perfectly safe content. I have nothing against […]

By Armando Alves In

Shameless PromoTion: Schweppes Geyser Bottle

On my way to work each morning, i drive by an artificial geyser installed on the seashore near Oeiras. Just watch the tilt-shift video below to check the sparkling ideia by the folks at Black Milk Media: The geyser at Paço de Arcos was transformed into an installation in the shape of a bottle of […]