Welcome to the conversation, Michael, Miguel and Chris, the resident authors of my company’s corporate blog.
While i try to keep this blog mostly personal, it’s great to know that DraftFCB launched a corporate blog (i knew about it a few weeks ago, but now it’s official). On a effort to remain impartial as a blogger, my main critic goes to their decision of not choosing a true blogging platform. These days, any teenager knows how to setup WordPress.
If you’re interested in our thoughts, insights and opinions about the ad industry, give it a push and subscribe to the RSS feed.
My favorite Brazilian agency revamped their website with some (not) serious shit, on a fullscreen video where we’re all invited to teach and learn vocabulary. It’s like a speed course on swear words, that are collaboratively shared amongst the visitors.
The thing gets really nasty, so get your camera ready and help Gringo to grow their vocabulary. If you understand Portuguese, they also have a blog, with some interesting behind-the-scenes stories.
They really get their audience, not being afraid to push the language, even on a semi-corporate website (they were probably expecting some nsfw uses of the video experience). And most important of all is their overall message: it’s ok to fail.