While i try to keep this blog mostly personal, it’s great to know that DraftFCB launched a corporate blog (i knew about it a few weeks ago, but now it’s official). On a effort to remain impartial as a blogger, my main critic goes to their decision of not choosing a true blogging platform. These days, any teenager knows how to setup WordPress.

If you’re interested in our thoughts, insights and opinions about the ad industry, give it a push and subscribe to the RSS feed.

The thing gets really nasty, so get your camera ready and help Gringo to grow their vocabulary. If you understand Portuguese, they also have a blog, with some interesting behind-the-scenes stories.

They really get their audience, not being afraid to push the language, even on a semi-corporate website (they were probably expecting some nsfw uses of the video experience). And most important of all is their overall message: it’s ok to fail.