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	<title>A Source Of Inspiration &#187; beverage</title>
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	<link>http://www.asourceofinspiration.com</link>
	<description>Fresh ideas for interactive creativity</description>
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		<title>Farming for Compal</title>
		<link>http://www.asourceofinspiration.com/2010/02/26/farming-for-compal/</link>
		<comments>http://www.asourceofinspiration.com/2010/02/26/farming-for-compal/#comments</comments>
		<pubDate>Fri, 26 Feb 2010 12:39:32 +0000</pubDate>
		<dc:creator>Armando Alves</dc:creator>
				<category><![CDATA[FullSix]]></category>
		<category><![CDATA[Work]]></category>
		<category><![CDATA[ameixas]]></category>
		<category><![CDATA[beverage]]></category>
		<category><![CDATA[compal]]></category>
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		<category><![CDATA[farm]]></category>
		<category><![CDATA[fruit]]></category>

		<guid isPermaLink="false">http://www.asourceofinspiration.com/?p=3062</guid>
		<description><![CDATA[At DefendeAsAmeixas.com, we get to know the tale of two farms: &#8220;Quinta da Ameixa Doce&#8221; and &#8220;Quinta da Ameixa Fresca&#8221; that have been haunted by misterious abductions of plums (or is it prunes, never figured out the difference). Shameless Disclaimer: I&#8217;m really proud of this new project developed by our team at Fullsix for Compal, [...]]]></description>
			<content:encoded><![CDATA[<p>At <a href="http://www.defendeasameixas.com/">DefendeAsAmeixas.com</a>, we get to know the tale of two farms: &#8220;<a href="http://www.facebook.com/group.php?gid=302764925911">Quinta da Ameixa Doce</a>&#8221; and &#8220;<a href="http://www.facebook.com/group.php?gid=297665386073&#038;ref=ts">Quinta da Ameixa Fresca</a>&#8221; that have been haunted by misterious abductions of plums (or is it prunes, never figured out the difference). </p>
<p><em>Shameless Disclaimer: I&#8217;m really proud of this new project developed by our team at Fullsix for Compal, an iconic beverage company from Portugal.</em></p>
<p><a href="http://www.defendeasameixas.com/"><br />
<img src="http://www.asourceofinspiration.com/wp-content/uploads/2010/02/defendeasameixas-home.jpg" alt="" title="defendeasameixas-home" width="500" height="294" class="alignnone size-full wp-image-3065" /></a></p>
<p>Abductions of plums? Yes, that&#8217;s right: António and Maria defend their properties from theses attacks and keep the plums safe so we now could all have the fresh new juice, <a href="http://www.compalclassico.pt/#/ameixa/">Compal Ameixa</a>.</p>
<p><a href="http://www.defendeasameixas.com/#/historia/"><img src="http://www.asourceofinspiration.com/wp-content/uploads/2010/02/defendeasameixas-historia.jpg" alt="" title="defendeasameixas-historia" width="500" height="293" class="alignnone size-full wp-image-3064" /></a></p>
<p><a href="http://www.defendeasameixas.com/#/desafios/"><img src="http://www.asourceofinspiration.com/wp-content/uploads/2010/02/defendeasameixas-premios.jpg" alt="" title="defendeasameixas-premios" width="500" height="288" class="alignnone size-full wp-image-3066" /></a></p>
<p>The site features the quirky advertising set in the rural landscape of Alentejo, Portugal but is also a great opportunity to win awards, with the final challenge being awarded a Vespa scooter. From the intro movie to checking which of your Facebook friends are supporting each farm there&#8217;s lot to explore (register for the full experience), on this fresh idea for digital inspiration.</p>
<p><a href="http://www.defendeasameixas.com/#/quinta-da-ameixa-fresca/"><img src="http://www.asourceofinspiration.com/wp-content/uploads/2010/02/defendeasameixas-fresca.jpg" alt="" title="defendeasameixas-fresca" width="500" height="285" class="alignnone size-full wp-image-3063" /></a><br />
<small class="legend">the only farm i care about on Facebook</small></p>
<p>Kudos for the team:<br />
Art Direction: Sonia Frazão<br />
Flash Programming: Manuel Barbosa<br />
Server side: Nuno Costa<br />
Marketing: Inês Marques<br />
Copywriting: Margarida Guerreiro<br />
Strategy: Armando Alves</p>
<p><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/gyaN91d4qHg&#038;hl=en_US&#038;fs=1&#038;"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/gyaN91d4qHg&#038;hl=en_US&#038;fs=1&#038;" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object></p>
<p>Film by Y&#038;R Portugal and Krypton Films<br />
Product: <a href="http://www.compalclassico.pt/#/ameixa/">Compal Ameixa</a></p>
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