Desigual Happy Hunters

Desigual Happy Hunters

Spanish streetwear brand Desigual launched their new campaign at, based around the concept of digital happiness flashmob. And instead of jumping on the Facebook-Twitter bandwagon, it’s all about blogs and comments, sharing a happy reply on a participant blog to win your chosen item. You can get the picture on the how-to video below: […]

It’s the Age Of Conversation !!!

It’s the Age Of Conversation !!!

For the past 3 years, dozens of leading marketeers, writers and thinkers have collaborated on a book that brings some of the best insights on modern marketing. Led by Drew McLellan and Gavin Heaton, this third book in the Age of Conversation series brings together authors from across the world, with diverse and practical insights […]

Super Bock Super Blog Awards

Two years ago, the main portuguese brewery Super Bock created the main blog award event in Portugal, with over 2000 blogs competing to be elected Super Blog. In 2009, we have the 2nd edition with a few improvements, and a chance to see how Portugal’s blogosphere survived the pressure of social networks and microblogging. Disclaimer: […]

Twitter Power 150

Todd Andrlik created the Power150 Ranking, now run by Advertising Age, featuring the top English-language media and marketing blogs in the world. With ranking and authority in Twitter causing quite a discussion a few weeks back, i decided nonetheless to have a shot and create the Twitter Power 150, based on the original ranking. With […]

Let’s Connect

Tired of not knowing the faces and stories of those of you who spend precious time reading this blog, and having realized that Google has turned public their Friend Connect service, i’ve placed the gadget on the sidebar (and a review/rate on single pages). It’s right above my tweets, one of the best places i […]

Get ready for Age Of Conversation 2

This October 29th, the new book Age Of Conversation 2 is released, a unique collaboration with bloggers from 29 US States and from 14 other nations from Australia to the Ukraine. Book cover by David Armano I am fortunate of being part of this conversation as a co-author, doing my best to promote this initiative […]


Welcome to the conversation, Michael, Miguel and Chris, the resident authors of my company’s corporate blog. While i try to keep this blog mostly personal, it’s great to know that DraftFCB launched a corporate blog (i knew about it a few weeks ago, but now it’s official). On a effort to remain impartial as a […]

Everyone N.E.R.D.

Keeping the geek spirit of the latest post, here’s another nerd themed entry, that will get me some low quality hits for using dirty words and references to naked people. How’s that for a post about a nerd ? Ok, it’s not actually a nerd, but rather N.E.R.D. (standing for No One Ever Really Dies), […] kicks some semantic ass !

My favorite Brazilian agency revamped their website with some (not) serious shit, on a fullscreen video where we’re all invited to teach and learn vocabulary. It’s like a speed course on swear words, that are collaboratively shared amongst the visitors. The thing gets really nasty, so get your camera ready and help Gringo to grow […]

Porsche bloodlines

It’s not always about the visuals. Once in a while there comes a campaign that reminds us that we have more senses to be delighted. While audio advertising had his glory days with radio, it now is starting to fade, increasingly becoming an underrated medium. The Internet is now offering a new stage for audio […]