Branded entertainment has found a new home on the web, with collaborations between brands and media industries. From sweepstakes to sponsored videocasts, the growth of online content is being fed by partnerships with brands.
One of the most active participants are movie studios, and altough many brands are only trying to cash in on the big names like “Star Wars” or “James Bond”, some campaigns actually feel relevant to the film plot.
Mercedes partnered with Disney, and based on the story of the blockbuster movie “Chronicles of Narnia, Prince Caspian” created a interactive narrative where the beauty of their online video navigation stands out.
From becoming a Narnia mythical creature (yes, that’s me above) to a hero message board (aren’t these the new guestbooks ?) the whole experience makes you wonder if you’re in a movie website, in a theater or just enjoying a road trip adventure on the new van. Be sure to turn you audio on and explore the online chronicle.
The first time i saw the video at Adverblog it felt somehow familiar, and as i browsed the website it became clear that the real-life snake game was indeed shot in the always beautiful and sunny Lisbon.
The Get Out and Play website features the full HD frame-by-frame video and a impressive behind the scenes involving 1000 people playing life-size Snake at a popular Lisbon square, Martim Moniz.
The mobile gaming concept is further brought to life with a chance to also play Blocks with real people and highlighting the Nokia N-Gage game service for models N81, N82 and N95.
Nothing really outstanding, but it’s a first for me posting a website on luxury items (maybe i just can’t afford this kind of stuff !? ). They did however a really nice work on the video, with an almost documentary film on the second part of the site, with the watchmakers history since Anthony LeCoultre and the manufacturing process, directed by Thibault Castan. And they got the embeddable video right (via DailyMotion), which you know, i find ridiculously obvious. Check below:
If you’re having one of those awful Mondays (aren’t they all?), then a quick stroll on the Corona Beach might turn your day a bit more pleasant. Head to Corona beach and feel the breeze while listening to waves breaking on the sea shore or get a glimpse right here by watching one of the campaign’s commercials:
You get to explore the landscape or blow on the beer bottles, but what really impressed me was when I got to draw in the sand, that felt almost like the real thing.
Once you check the website, you might start dreaming with paradisaical islands and buckets of iced Coronas.
Or you’ll realize that you’ve got already 10 more emails to answer and your phone keeps ringing.
Have a nice work week.
