A Source Of Inspiration » cars http://www.asourceofinspiration.com fresh ideas for digital creativity Tue, 20 Jul 2010 17:07:49 +0000 en hourly 1 http://wordpress.org/?v=3.0 Nation of Go http://www.asourceofinspiration.com/2009/09/21/nation-of-go/ http://www.asourceofinspiration.com/2009/09/21/nation-of-go/#comments Mon, 21 Sep 2009 09:29:38 +0000 Armando Alves http://www.asourceofinspiration.com/?p=2705 These days we had our share of new social web services, with Mashable or Techcrunch feeding us daily with some new shiny object. Nonetheless, some brands venture into this competitive territory and create their own experiences, particular when there’s one dedicated set of consumers who share a common passion.

nationofgo

Such is the case with Nation of Go, a Google Maps mashup sponsored by BF Goodrich, which you can get a short video overview:

There’s also a free mobile app to track drives, trails and racetracks and automatically upload them to one’s profile, with support for geo-tagged photos.
I’m a sucker for branded content and applications, and though suspicious of branded social networks (it’s like having a private talk on a crowded bar), this one from BFG really impressed me. Shame it’s only for North America.

Source: Creativity Online

Nation of Go]]> http://www.asourceofinspiration.com/2009/09/21/nation-of-go/feed/ 0 The best place for heroes http://www.asourceofinspiration.com/2008/07/03/the-best-place-for-heroes/ http://www.asourceofinspiration.com/2008/07/03/the-best-place-for-heroes/#comments Thu, 03 Jul 2008 11:35:11 +0000 Armando Alves http://www.asourceofinspiration.com/2008/07/03/the-best-place-for-heroes/ Branded entertainment has found a new home on the web, with collaborations between brands and media industries. From sweepstakes to sponsored videocasts, the growth of online content is being fed by partnerships with brands.
One of the most active participants are movie studios, and altough many brands are only trying to cash in on the big names like “Star Wars” or “James Bond”, some campaigns actually feel relevant to the film plot.

Such is the case for Mercedes-Benz and their latest van, Viano. Together with Hamburg agency Syzygy AG, they’ve accomplished a beautifully executed website, The Best Place For Heroes.

mercedes-viano.jpg

Mercedes partnered with Disney, and based on the story of the blockbuster movie “Chronicles of Narnia, Prince Caspian” created a interactive narrative where the beauty of their online video navigation stands out.

“>
Narnia Creature

From becoming a Narnia mythical creature (yes, that’s me above) to a hero message board (aren’t these the new guestbooks ?) the whole experience makes you wonder if you’re in a movie website, in a theater or just enjoying a road trip adventure on the new van. Be sure to turn you audio on and explore the online chronicle.

Source: Ars Thanea Blog

The best place for heroes]]> http://www.asourceofinspiration.com/2008/07/03/the-best-place-for-heroes/feed/ 1