Nike Show Your 5
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On the week that Champions League is back, some new work by W+K London and AKQA for Nike with Show Your 5, with Wayne Rooney and Joe Cole captured on CCTV along with local footballers.
Besides the TV ad (above), the website has a lot more footage, where the young kids show their ball skills to the football stars. If you register on the website, you get a chance to take part in more than 200 tournaments over an 8 week period, on your way to the big final on the 10th May in London.