A Source Of Inspiration » chain http://www.asourceofinspiration.com Fresh ideas for interactive creativity Fri, 13 Jan 2012 00:28:03 +0000 en hourly 1 Creativity is a Chain Reaction http://www.asourceofinspiration.com/2008/10/29/creativity-is-a-chain-reaction/ http://www.asourceofinspiration.com/2008/10/29/creativity-is-a-chain-reaction/#comments Wed, 29 Oct 2008 11:27:37 +0000 Armando Alves http://www.asourceofinspiration.com/?p=1636 You have to hand it to those bright minds at IDEO. They do know how to have fun and break the rules. Jay Kaplan and team have put together a modern time Rude Goldberg chain reaction, on eight worldwide locations, six time zones, and roughly fifty people involved.



The Boston team gets their machine ready amongst scenes of local history. Photo credits: Ideo Labs

The video below is 15 minutes of pure blend between engineering and creativity, with each office creating their own chain reaction masterpiece. Enjoy.


IDEO Global Chain Reaction from IDEO Labs on Vimeo.

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